Name: GCC Non-Alcoholic Malt Beverages Market by Product Type (Dairy Based Drinks and Carbonated Drinks), By Flavour Type (Natural, Fruit Based, Coffee or Chocolate, and Others), By Packaging (Bottles, Cans, and Liquid Cartons), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, and Online), and By Countries (UAE, Saudi Arabia, Oman, Kuwait, and Rest of GCC) - Opportunities &amp; Forecast, 2020-2027
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GCC Non-Alcoholic Malt Beverages Market by Product Type (Dairy Based Drinks and Carbonated Drinks), By Flavour Type (Natural, Fruit Based, Coffee or Chocolate, and Others), By Packaging (Bottles, Cans, and Liquid Cartons), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, and Online), and By Countries (UAE, Saudi Arabia, Oman, Kuwait, and Rest of GCC) – Opportunities & Forecast, 2020-2027

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A malt beverage is produced by germinating and drying cereal grains such as barley, wheat, and rye, among others, in a malting process. In the process of malting, grains of cereals are allowed to sprout, dried, heated, and crushed in a traditional manner. Malt is mostly used in making bread and pastries, sweets, alcoholic beverages, including whiskey and beer, and alcohol-free malt beverages. Malt extract is a rich source of vitamin B and amino acids, magnesium, phosphorus, and calcium, which help in improving physical and mental health. Non-alcoholic malt beverages are available in various exciting flavors and are gaining huge popularity among customers in the GCC countries as they are alcohol-free and healthy beverage.

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The key factors driving the growth of the GCC non-alcoholic malt beverages market include the growing awareness of healthy eating habits of consumers and the increasing per capita income, coupled with the rising spending of the population for purchasing conspicuous goods. In addition to this, the expanding consumer base and increasing urbanization will increase the consumption of the food and beverages in the region, thereby boosting the demand for non-alcoholic malt beverages market in the region. Additionally, the growing tourism industry in the region is one of the primary factors to drive the market for non-alcoholic malt beverages. Various events, including sports, shopping festivals, recreational facilities, and exhibitions occurring in the region, are focused on boosting the tourism industry. This factor is expected to contribute to the adoption of non-alcoholic beverages across GCC countries. Numerous residential and hospitality projects that include the NEOM city, Orchid Villas Project, InterContinental Hotel Project, DoubleTree Hilton Hotel Project, Al Faisaliah City, New Jeddah Downtown, Al Noor City, Government Housing Plans, Oman’s Duqm Port, and Kuwait’s Silk City, will increase the number of tourists in the GCC countries, which in turn, will surge the demand for non-alcoholic malt beverages.

Non-alcoholic beverages promote healthy living and are increasingly mostly consumed by the young population and women consumer base. Furthermore, non-alcoholic malt beverages are perfectly inlined with the demand for alcohol-free beverages and halal regulation in the region. The increasing innovation and enhancement in the malt beverages such as the introduction of new flavors, sugar-free, zero cholesterol, added vitamins, and other innovations in the manufacturing of non-alcoholic beverages will trigger the demand of non-alcoholic malt beverages market in the GCC region during the forecast period. According to the WHO, the consumption of alcohol weakens the immunity system, which makes people more prone to deadly COVID-19. Thus, the consumers who used to prefer alcoholic malt beverages have now significantly shifted towards non-alcoholic malt beverages, which in turn, is energizing the market’s demand, particularly in 2020. On the other hand, the growing penetration of substitute drinks such as tea, coffee, fruit juices, soft drinks may hamper the growth of the GCC non-alcoholic malt beverages market.

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Based on the product type, that market is segmented into dairy based drinks and carbonated drinks. The carbonated drinks segment expected to grow at a higher CAGR during the forecast period. These drinks are highly popular among consumers owing to the fact that they have a similar taste to that of a beer with no alcohol. Additionally, the increasing demand for non-alcoholic beverages, which tastes similar to beer, is the major factor that is contributing to the growing demand of the segment. Moreover, the increasing consumption of these beverages on non-alcoholic occasions such as driving, in the office, after a game, in a restaurant with family, and others, will further boost the segment’s demand. On the other edge, the dairy based drinks are expected to grow at a higher CAGR during the forecast period owing to the increasing demand for milk and yogurt-based non-alcoholic malt beverages among athletes, children, youth, and pregnant women. The accelerating demand for dairy based drinks with malt as they are a good energy source of vitamins, minerals, starch, protein, and trace is further promoting the market growth for dairy based drinks.

Based on flavor type, the market has been segmented into natural, fruit based, coffee/chocolate, and others. The fruit based flavor segment is expected to witness a faster CAGR over the coming years due to the increasing popularity of classical flavors including apple, lemon, orange, pineapple, and mango in the non-alcoholic malt beverages. The exotic flavors added to the beverages ranging from banana to coconut and passion fruit give better and unforgettable taste experiences to its customers, thereby increasing the demand for the fruit based segment of the market. The coffee/chocolate flavor segment is anticipated to grow at a higher CAGR during the forecast period due to the increasing demand for coffee flavored non-alcoholic malt drinks among consumers. Additionally, the availability of coffee or chocolate flavor based non-alcoholic malt beverages as ready to drink breakfast beverage, instant energy drinks for adults and children, dairy based chocolate flavored drinks targeted on youth and athletes are further supporting market growth.

Based on the packaging, the market is segmented into bottles, cans, and liquid cartons. Among these, the bottles segment is anticipated to dominate the market over the coming years. Bottles are one of the most preferred packaging medium for carbonated drinks. Additionally, the high recyclability rate, transparency, good barrier material, ‘cold feel’ aspect of the chilled bottle to consumers are some of the key factors contributing to the growth of bottle packaging segment of the non-alcoholic malt beverages market. On the other hand, the liquid segment is projected to grow at a higher CAGR over the coming years. The liquid cartons segment including mini carton packs and tetra packs are gaining high popularity among customers owing to the numerous remarkable benefits offered such as ready to go pack, easy storage, easy product handling, and low priced package to consumers for product trial.

Based on the distribution channel, the market is segmented into supermarkets or hypermarkets, convenience stores, speciality stores, and online. The Supermarkets or hypermarket segment is projected to lead the market during the forecast period. The Supermarkets or hypermarket segment is one of the most popular distribution channels for the sales of non-alcoholic malt beverages owing to the ease in purchasing, wide availability of the different brand of the products, and quick purchase of beverages. On the other hand, the online segment is projected to grow at a faster CAGR during the forecast period owing to the ease of product selection, increased cashless payment acceptance, and fresh beverages availability.

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Based on the countries, the GCC non-alcoholic malt beverages market is segmented into UAE, Saudi Arabia, Oman, Kuwait, and the rest of GCC. Among these, the UAE and Saudi Arabia regions are projected to grow at a higher CAGR during the forecast period. The growing public-private partnerships for the development of the residential construction and tourism industry in Saudi Arabia and UAE is expected to drive the growth of the non-alcoholic malt beverages market in Saudi Arabia and UAE. Moreover, religious factors and the surge in the number of health-conscious population in the UAE and Saudi Arabia, will further boost the GCC non-alcoholic malt beverages market during the forecast period.

Various notable players operating in the market include Nestle S.A., United Dutch Breweries B.V., Suntory Holdings Limited, Royal Unibrew A/S, Aujan Group Holding, PepsiCo, Inc., Carlsberg Breweries A/S, Mahmood Saeed Beverage Industry, Al Ahram Beverages Company and Moussy, among others.

The GCC Non-Alcoholic Malt Beverages Market has been segmented on the basis of product type, flavour type, packaging, and countries. Based on product type, the market is segmented into dairy based drinks and carbonated drinks. On the basis of flavour type, the market has been segmented into natural, fruit based, coffee or chocolate, and others. Based on distribution channel, the market is segmented into supermarkets or hypermarkets, convenience stores, speciality stores, and online sales. Based on countries, the market is segmented into UAE, Saudi Arabia, Oman, Kuwait, and the Rest of GCC.

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Key questions answered in this research report:

- At what pace is GCC Non-Alcoholic Malt Beverages Market growing? What will be the growth trend in the future?
- What are the key drivers and restraints in GCC Non-Alcoholic Malt Beverages Market? What will be the impact of drivers and restraints in the future?
- Which product type generated maximum revenues in 2019 and identify the most promising products during the forecast period?
- What are the various flavour typeS of GCC Non-Alcoholic Malt Beverages Market and how they are poised to grow?
- What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Product Type, By Flavour Type, By Packaging, By Distribution Channel, By Countries
Regional Coverage	GCC
Companies Profiled	Nestle S.A., United Dutch Breweries B.V., Suntory Holdings Limited, Royal Unibrew A/S, Aujan Group Holding, PepsiCo, Inc., Carlsberg Breweries A/S, Mahmood Saeed Beverage Industry, Al Ahram Beverages Company and Moussy, among others; A total pf 10 Companies Covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation: