Mobile Engagement Market

Mobile Engagement Market size is anticipated to witness a robust CAGR of 45.4% during forecast period, reaching a value of USD 126 billion in 2027, owing to the increasing penetration of mobile applications and increasing inclination towards printed forms to several digital information platforms.

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Key Drivers

The growing adoption of mobile engagement platform by companies to generate develop long-term relationships with customers, positive brand experiences, and design their business objectives, stands to be one of the major factors fueling the mobile engagement market growth. Moreover, the growing prominence of mobile marketing due to the intensified investment by the leading e-commerce brands to expand their business will further add to the market growth.

Accelerating penetration of social media, primarily during the pandemic, and the increasing adoption of the mobile-first approach to stimulate digital transformation have bolstered the market growth. For example, approximately 72.6% of internet users are projected to have access to the web solely through smartphones by 2025, which in turn, will boost the market growth over the upcoming years. Other factors which include growing internet penetration, rising smartphones adoption, as well as the advent of electronic devices, encouraged the advent of enormous mobile applications and mobile web platforms, driving the market growth. Moreover, the growing development of information technology and strong connectivity with customers in hospitality sector will boost the market growth. However, growing concerns pertaining data safety is forecast to hamper the market growth. Moreover, monetizing mobile apps is another challenge faced by the market, owing to the huge investments required to set up campaigns for mobile engagement.

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User-Type Segment Analysis

Small and Medium Sized Organizations are projected to witness a promising growth over the upcoming years, owing to the rising number of vendors. Also, the rising deployment of mobile payment apps which include Apple Pay and PayPal among SMEs in various countries like China, will further boost the market growth. In addition, the increasing application of viable solutions by vendors to fulfil the communication and engagement challenges faced by SMEs has strengthened the market growth. For example, Swingvy, introduced its new HR mobile app in 2020 to facilitate HR communications, activities, and operational processes for with fewer resources for digitalization.

Solution Segment Analysis

Push Notifications segment is anticipated to lead the mobile engagement market over the upcoming years, because of its ability to increase app engagement and retention. Increasing demand for advertising strategy to guide audiences about products and services among several vendors, is projected to bolster the market growth. For example, In October 2020, Awesome Motive, the company providing various software like WPForms, OptinMonster, MonsterInsights, WP Mail SMTP, acquired PushEngage, a push notification software vendor. The strategic partnership is intended to increase the portfolio of PushEngage with deep understanding and resources of Awesome Motive. Push notifications help marketers to engage new website visitors and enhance connections with returning visitors through customized, real-time messaging will expediate the demand for this segment.

End-Use Industry Segment Analysis

Retail & Ecommerce is estimated to hold a larger share over the forecast period, because of the advent of several omnichannel platforms which include mobile apps, Websites and QR-based virtual stores that help the retail and ecommerce merchants to get a competitive exposure. Furthermore, the growing demand for online shopping platforms among consumers, owing to their convenience is forecast to expand the market growth. For example, in 2019, the Ottawa-based e-commerce company, Shopify introduced Shopify Email, a designed marketing tool to offer personalized email templates, ready-made templates, and support ecommerce to build meaningful customer relationships. Thus, the advent of ecommerce businesses and growing prominence of digital commerce, worldwide will expand the market growth.

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Regional Analysis

Asia-Pacific is expected to emerge as the fastest growing nation during the forecast period, because of the accelerating penetration of smartphones and the expansion of mobile telecom and IT infrastructure. Moreover, strategic government investments and interventions to speed up the 5G deployment across the region will is another factor propelling the regional growth. For example, mobile operators in the APAC region have decided to invest nearly $400 billion on their networks over 2020 – 2025 to offer new services to customers, with $331 billion earmarked for 5G deployment. Further, the presence of well-developed online retail industry, which include Flipkart, HipVan, JD.com, Snapdeal, Alibaba and India Mart, and the increasing commercialization that augmented the comprehensive adoption of diversified digital platforms, have propelled the market growth.

Top Market Players

This research report on mobile engagement market provides in-depth analysis of the global mobile engagement market based on user type, vertical, solution and major geographies for the period from 2020 to 2027. The report highlights the major market drivers pushing the growth and challenges faced by market participants. The research report provides market size and forecast for mobile engagement market. The report also analyses the competitive landscape and the major player and their market share in 2020. The competitive landscape section of the report also captures and highlights the recent development in the market.

Key Developments:

• • In 2021, Truepush, the most preferred web push notification platform announced the launch of WordPress Plugin for Push Notifications. The new plugin enables users to send push notifications to their site visitors for free, and thereby, empower brands.
  • In 2019, Leanplum declared a fully integrated collaboration that allows users to simultaneously harness the power of both platforms for the optimization of mobile marketing campaigns and expedite product improvements. It will help marketing teams to deploy Leanplum to operate customized campaigns to different user personas across all mobile marketing channels.
  • In 2019, JOINGO, a leading vendor of mobile engagement solutions for the casino gaming industry introduced a JOINGO-driven app, a mobile engagement platform in partnership with Grand Casino Mille Lacs and Hinkley in Minnesota. The JOINGO-powered app allows Grand Casino to support their patrons with available promotions, respond to invitations and other exciting offers.
  • In 2018 – InMobi’s entered into a partnership with Airtel TV brought exclusive OTT audiences to Indian brands during the cricket season and beyond. The 350+ TV channels, 10000+ Movies, TV shows, and originals, along with the integrations with Hotstar, Amazon Prime, ErosNow, Hooq, Fastfilmz, Alt Balaji and more, Airtel TV was India’s most downloaded Video OTT app in the first two months of 2018.

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The report also profiles the major companies active in this field, including Oracle , Salesforce , IBM , Adobe , Vibes , Selligent , Urban Airship , Localytics, Appboy , Tapjoy

Key questions this research would answer:

• • Is the mobile engagement market growing? How long will it continue to grow and at what rate?
  • What are the key drivers and restraints in the current market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenue and forecast breakdowns? What are the regional hotspots for growth in the mobile engagement market?
  • What are the various industry verticals and how they are poised to grow?

The global mobile engagement market is segmented on the basis of user-type, vertical, solution and geography:

Market Segmentation

Global Mobile Engagement Market by User-Type

• • Small and Medium Enterprises
  • Large Scale Enterprises

Global Mobile Engagement Market by Vertical

• • Financial Services
  • Media & Entertainment
  • Retail
  • Travel & Hospitality
  • Telecom & IT
  • Others

Global Mobile Engagement Market by Solution

• • SMS and MMS
  • Push Notifications
  • In-App Messaging
  • E-Mails
  • App/ Web Content
  • Other Solutions

Global Mobile Engagement Market by Region

• • North America
  • Europe
  • Asia-Pacific
  • RoW

Global Mobile Engagement Market Competitive Landscape

• • Major Players and their Market Share Analysis
  • New product launches
  • Mergers and acquisitions
  • Collaborations, partnerships, agreements and joint venture