China Biscuit Market

Biscuit is part of bakery products that are usually made from wheat flour and have a large variety of sizes, shapes, textures, and flavors. The raw material used in the production of biscuits includes fat, sugar, starch, flour, milk, ammonium bicarbonate, whey powder, eggs, sodium, and antioxidants. Biscuits provide nutritional benefits such as high amount of carbohydrates, proteins, sodium, and other nutrients to consumers. In addition to this, biscuit is highly preferred as a breakfast meal which is consumed by every age group to boost the energy level.

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The key factors accelerating the growth of china biscuit market include rapid urbanization, along with the growing consumption of bakery and cereals among consumers. Moreover, the rising number of health-conscious consumers and the increasing working population will further surge the demand for biscuits during the forecast period. Increased awareness regarding the consumption pattern of a balanced and healthy diet owing to the hectic lifestyle of consumers and the increasing consumer demand for natural and non-GMO products will further boost the growth of china biscuit market.

The increasing disposable income, coupled with the growing demand for processed food among people will drive the market growth in the upcoming years. Rising adoption of western culture and availability of numerous flavors in biscuits such as sweet biscuits will paving the way for the China biscuit market. Furthermore, companies are heavily investing in the development of new flavors to cater the growing demand of consumers. For instance, the emergence of COVID-19 pandemic has considerably increased the demand for healthy and convenient food items. However, high competition among manufacturing companies may hinder the china biscuit market.

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Based on the product type, the Crackers and Crispbreads segment is expected to grow at a higher CAGR during the forecast period in china biscuit market owing to the growing awareness regarding fitness and health among consumers. Furthermore, the increasing demand for healthy and natural ingredient based biscuits will further drive the growth of the Crackers and Crispbreads segment.

Based on the Distribution Channel, the Online is projected to grow a faster CAGR over the forecast period owing to the increasing internet penetration and the rising adoption of e-commerce websites in China. Moreover, the growing consumer preference for online shopping through various platforms, along with the availability of different flavors, discount and feasible delivery options will further boost the growth of the online segment in the upcoming years.

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Various notable players operating in the market include Mondelez International, Inc., Fujian Dali Group, Orion Food Co. Ltd, Liwayway Holdings Company Limited, Nestle China Ltd, Kellogg Company, Jinan Dali Food Co Ltd, Yildiz Holdings, Bright Food (Group) Co. Ltd, PepsiCo Food (China) Co Ltd, Want Want China Holdings Limited, and Luohe Hengda Co Ltd, among others.

Key Developments: 

• • In 2020, Nestle China planned to increase its production capacity of a local biscuit wafer plant in China. The company also planned to expand its manufacturing footprint and to widen its production line in China.

The China Biscuit market has been segmented on the basis of Product Type and Distribution Channel. Based on Product Type, the market is segmented into Plain Biscuit, Cookies, Sandwiched Biscuit, Crackers and Crispbreads, and Others. Based on Distribution Channel, the market is segmented into Supermarket, Convenience Stores, Online, and Others.

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Key questions answered in this research report:

• • At what pace is China Biscuit market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Biscuit market? What will be the impact of drivers and restraints in the future?
  • Which product type generated maximum revenues in 2019 and identify the most promising product type during the forecast period?
  • What are the various Distribution Channels of China Biscuit market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

China Biscuit Market by Product Type

• • Plain Biscuit
  • Cookies
  • Sandwiched Biscuits
  • Crackers and Crispbreads
  • Others

China Biscuit Market by Distribution Channel

• • Supermarket
  • Convenience Stores
  • Online
  • Others

Major Players Operating the Biscuit (Option: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Mondelez International, Inc.
  • Fujian Dali Group
  • Orion Food Co. Ltd
  • Liwayway Holdings Company Limited
  • Jinan Dali Food Co Ltd
  • Nestle China Ltd.
  • Kellogg Company
  • Yildiz Holdings
  • Bright Food (Group) Co. Ltd
  • PepsiCo Food (China) Co Ltd
  • Want Want China Holdings Limited
  • Luohe Hengda Co Ltd