Makeup Base Market

Makeup Base Market Overview

Makeup base products are applied to form a layer on the skin, which helps in improving the skin texture. These products help in making the skin surface look smoother and firmer. The makeup base is generally used to enhance the appearance of the cosmetic or makeup applied on the face. The different types of products often used to create makeup base include primer, concealer, foundation and other makeup products such as face bronzer, and blush. A good makeup base evens out the skin tone, disguises flaws while hydrating and nourishing the skin.

To have an edge over the competition by knowing the market dynamics and current trends of “Makeup Base Market,” request for Sample Report here

Major Makeup Base Market Drivers

The significant factors driving the growth of the Global Makeup Base Market include the increasing demand for organic makeup products and the rising disposable income of female consumers across the globe. Increasing working women population along with the growing physical appearance consciousness will boost the demand for makeup base product in the coming years. Moreover, increasing adoption of makeup base & cosmetics and rising purchasing power of consumers will have a positive impact on the growing demand of the market. The growing trend of having flawless skin is encouraging the women consumers to opt for better makeup base products to hide their marks and wrinkles and to enhance their overall appearance. However, the stringent government regulations regarding the ingredients used in makeup products and the availability of counterfeit products at an affordable price range will hamper the growth of the market over the forecast period.

Do you want to know more about the Research process and detailed Methodology, Request Research Methodology of this report

Based on the product type, the foundation segment is projected to grow at a higher CAGR during the forecast period owing to the high availability of different forms of foundation such as cream, stick, and liquid as per the consumer’s requirement. Foundations are readily available in a wide range of colours for different skin complexions with multiple features. Moreover, increasing demand for a high-quality foundation will further boost the demand for foundations. The concealer segment is expected to grow at a high CAGR over the forecast period. The concealer helps in hiding dark areas and marks on the face. It also often used by females to cover dark circles, age spots, and other skin related problems.

Based on the ingredient, the organic makeup products are anticipated to lead the market over the forecast period due to the significant shift in the consumer’s preference towards organic products driven the growing awareness regarding the harmful chemicals used in the regular skincare products. The organic makeup base products enhance the skin textures while providing an even skin tone. Moreover, the organic makeup product manufacturers are mainly focusing on product development and innovative packaging to gain a competitive advantage over the other players. The clean-labelled makeup products with attractive packaging and the introduction of different natural ingredient makeup products from plants such as plant oils, minerals pigment, and botanical ingredients will attract a large number of consumers to the market.

Based on gender, the women segment is anticipated to lead the market over the forecast period. The increasing women workforce, along with growing awareness regarding the quality products are the major factors fuelling the demand of these products in the women population across the globe.

Based on the distribution channel, the health and beauty retailer segment are projected to grow at a higher CAGR during the forecast period. These stores provide a wide range of makeup base products of different brands under one roof. The attractive discount offers on bulk order, and the personalized customer service in the stores are encouraging the consumers to opt for health and beauty retailers for purchasing makeup products as per their skin type.

In case, any of your pain points areas are not covered in the current scope of this report, Request for Customization here

Regional – Segment Analysis

Based on the region, the Asia-pacific region is anticipated to lead the market over the forecast period owing to the increasing purchasing power followed by the rising demand for easy to use cosmetic products in countries such as China, South Korea, Japan and India. Moreover, rising disposable income of the middle-class population and shift in the consumer’s preference towards organic products will further propel the demand for makeup base products in this region. An increase in the online sales of the products across the Asia-Pacific region will boost the growth of the Global Makeup Base Market over the forecast period.

Top Market Players

Various notable players operating in the market include L’Oréal S.A., Shiseido Company Limited, Coty Inc., The Estée Lauder Companies Inc., Avon Products, Inc., Amorepacific Corporation, Unilever, Mary Kay Inc., LVMH Moët Hennessy – Louis Vuitton SE, Chanel S.A., among others.

Key Developments: 

• • In 2019, Amorepacific Corporation launched Etude House in India through online retailer i.e., Nykaa to capture the growing demand for makeup and skincare products.
  • In 2018, The Estée Lauder Companies Inc. launched a new range of long-lasting concealers under its M.A.C. cosmetics brand.

Segments covered in the Report:

The Global Makeup Base Market has been segmented on the basis of product type, ingredient, gender, distribution channel, and key regions. Based on product type, the market is segmented into foundation, concealer, powder, primer and others. Based on ingredient, the market is segmented into synthetic and organic. Based on gender, the market is segmented into men and women. Based on distribution channel, the market is segmented into Supermarket /Hypermarket, Convenience Stores, Health and Beauty Retailers, Online Stores, and Others.

 For detailed scope of the “Makeup Base Market” report request a Sample Copy of the report

Key questions answered in this research report:

• • At what pace is Global Makeup Base Market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the Makeup Base Market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the Global Makeup Base Market?
  • Which Product Type generated maximum revenues in 2019 and identify the most promising Product Type during the forecast period?
  • What are the various Ingredients of global Makeup Base market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Product Type, By Ingredient, By Gender, By Distribution Channel, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	L’Oréal S.A., Shiseido Company limited, Coty Inc., The Estée Lauder Companies Inc., Avon Products, Inc., Amorepacific Corporation, Unilever, Mary Kay Inc., LVMH Moët Hennessy – Louis Vuitton SE, Chanel S.A.; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Makeup Base Market by Product Type

• • Foundation
  • Concealer
  • Powder
  • Primer
  • Others

Global Makeup Base Market by Ingredient

• • Synthetic
  • Organic

Global Makeup Base Market by Gender

• • Men
  • Women

Global Makeup Base Market by Distribution Channel

• • Supermarket /Hypermarket
  • Convenience Stores
  • Health and Beauty Retailers
  • Online Stores
  • Others

Global Makeup Base Market by Region

• • North America Makeup Base Market (Option 1: As a part of the free 25% customization)

    • North America Makeup Base Market by Product Type
    • North America Makeup Base Market by Ingredient
    • North America Makeup Base Market by Gender
    • North America Makeup Base Market by Distribution Channel
    • US Makeup Base Market All-Up
    • Canada Makeup Base Market All-Up

  • Europe Makeup Base Market (Option 2: As a part of the free 25% customization)

    • Europe Makeup Base Market by Product Type
    • Europe Makeup Base Market by Ingredient
    • Europe Makeup Base Market by Gender
    • Europe Makeup Base Market by Distribution Channel
    • UK Makeup Base Market All-Up
    • Germany Makeup Base Market All-Up
    • France Makeup Base Market All-Up
    • Spain Makeup Base Market All-Up
    • Rest of Europe Makeup Base Market All-Up

  • Asia-Pacific Makeup Base Market (Option 3: As a part of the free 25% customization)

    • Asia-Pacific Makeup Base Market by Product Type
    • Asia-Pacific Makeup Base Market by Ingredient
    • Asia-Pacific Makeup Base Market by Gender
    • Asia-Pacific Makeup Base Market by Distribution Channel
    • China Makeup Base Market All-Up
    • India Makeup Base Market All-Up
    • Japan Makeup Base Market All-Up
    • Rest of APAC Makeup Base Market All-Up

  • RoW Makeup Base Market (Option 4: As a part of the free 25% customization)

    • RoW Makeup Base Market by Product Type
    • RoW Makeup Base Market by Ingredient
    • RoW Makeup Base Market by Gender
    • RoW Makeup Base Market by Distribution Channel
    • Brazil Makeup Base Market All-Up
    • South Africa Makeup Base Market All-Up
    • Saudi Arabia Makeup Base Market All-Up
    • UAE Makeup Base Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Makeup Base Market All-Up

Major Players Operating the Makeup Base (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • L’Oréal S.A.
  • Coty Inc.
  • Avon Products, Inc.
  • Amorepacific Corporation
  • Unilever
  • Mary Kay Inc.
  • LVMH Moët Hennessy – Louis Vuitton SE
  • Chanel S.A.
  • Shiseido Company Limited
  • The Estée Lauder Companies Inc.