India Artificial Sweeteners Market

India Artificial Sweeteners Market Overview

Artificial Sweetener is known as the sugar alternatives that are obtained from naturally occurring substances. It is added to various food and beverage products and offers a sweet taste while maintaining the calorie content. Artificial sweeteners are used as a substitute for sugar. It has low energy density and is largely used in various food products, such as dairy products, bakery products, candies, and other food products. It also improves the taste and makes it healthier in comparison to the sugar-based food products.

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Major India Artificial Sweeteners Market Drivers

The major factor contributing to the growth of the India artificial sweeteners market includes the growing awareness and health consciousness among people, which increase the demand for low-calorie sugar substitutes and sugar-free products. The growing number of diseases including obesity, diabetes, heart diseases, and other health problems, will boost the demand for artificial sweeteners. The soft drink industry has the highest consumption of artificial sweeteners as the demand for low sugar and diet drinks is surging around the globe. Moreover, the significant change in the consumption pattern towards healthier food options with less sugar content is another factors that is propelling the growth of the India artificial sweeteners market. The surging adoption of artificial sweeteners in various end-user industries is further fuelling the market growth during the forecast period. Despite the high obesity rate of consumers, the constant desire for delicious and sweet foods is rising the demand for India artificial sweeteners market, which is expected to create various opportunities for market growth.

With the emergence of COVID-19 pandemic, the sales of artificial sweeteners have witnessed a strong growth as the consumers are widely adopting healthier diet patterns and aiming at enhancing their immunity system to fight with the disease. On the other hand, the growing safety concerns related to artificial sweeteners and allergic reactions among consumers, are some factors hampering the growth of India artificial sweeteners market. As per the recent study, high-intensity sweeteners, include aspartame and saccharin, can cause blood related disorders, such as leukemia, which can be a cause for death. These factors will hinder the growth of the India artificial sweeteners market.

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Based on the product type, the market is segmented into aspartame, acesulfame-K, saccharin, sucralose, neotame, and others. The Aspartame segment is projected to grow at a higher CAGR over the forecast period. The aspartame artificial sweetener is a high-intensity sweetener and widely used in different food & beverage products, such as fruit-based drinks, bakery products, and other products. In addition to this, the demand for the Aspartame segment is increasing due to the emerging demand for high-intensity sweeteners in soft drink and confectionery applications. The remarkable benefits provided by the sweetener, including cost-effective and much sweeter in comparison to the sugar cubes, are certain factors accelerating the demand of the market.

Based on the application, the market is segmented into bakery goods, confectionery & chewing gums, sweet spreads, beverages, dairy products, and others. The beverages segment is expected grow at a higher CAGR during the forecast period due to the increasing awareness of consumers regarding health, as they are actively looking for beverages options with low sugar content. Artificial sweeteners, such as acesulfame-K, aspartame, and sucralose, are the major alternatives of sugar which are commonly used in soft drinks. All these factors are energizing the demand of the market. The ability of artificial sweeteners to decrease the amount of sugar without shifting the taste and appearance of beverages is promoting the beverage manufacturers to opt for these sweeteners to capture the growing demand of the target customers.

Based on the form, the market is segmented into liquid, powder, and solid. The liquid segmented is expected to grow at a higher CAGR during the forecast period as sweeteners are widely used in different products due to its property of getting easily mixed with the ingredients.

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Key Market Developments:

• • In 2020, Cargill India Pvt. Ltd. launches first chocolate manufacturing operation in Asia. Cargill India Pvt. Ltd., collaborated with manufacturer in India to introduce chocolate operation in 2021. Through this expansion, the company will be able to increase their regional footprint and capabilities in Asia to improve the support required for our local Indian customers, along with multinational customers in the region.
  • In 2017, Zydus Wellness introduced national launch of Sugar Free green. Sugar Free is the leader in the sugar alternative category in India. It is produced using Stevia leaves, a 100% Natural sugar substitute. Sugar Free green, which is widely available in two formats, powder and pellets

India artificial sweeteners market has been segmented on the basis of product type, application, and form. Based on the product type, the market is segmented into aspartame, acesulfame-K, saccharin, sucralose, neotame, and others. Based on the application, the market is segmented into bakery goods, confectionery & chewing gums, sweet spreads, beverages, dairy products, and others. Based on the form, the market is segmented into liquid, powder, and solid.

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Market Segmentation

India Artificial Sweeteners Market by Product Type

• • Aspartame
  • Acesulfame-K
  • Saccharin
  • Sucralose
  • Neotame
  • Others

India Artificial Sweeteners Market by Application

• • Bakery Goods
  • Confectionery & Chewing Gums
  • Sweet Spreads
  • Beverages
  • Dairy Products
  • Others

India Artificial Sweeteners Market by Form

• • Liquid
  • Powder
  • Solid