Sales Intelligence Market

Analysis from GMI Research finds that the Sales Intelligence Market earned revenues of USD 2.6 billion in 2021 and estimated to touch USD 5.9 billion in 2029 will grow at a high double-digit CAGR of 10.8% from 2022-2029.

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Key Drivers

The major factors that are fuelling the global sales intelligence market include the growing demand for sales intelligence among the organizations owing to the increase in the data volumes and rising inclination towards data enrichment solutions to enhance the overall sales conversions. Moreover, sales intelligence offers various benefits to enterprises such as better insights related to their campaigns, enable to reach the right people, helps to target high-value accounts based on their specific preferences or requirements that helps to enhance the customer’s experience, and provide high user engagement. All these advantages will drastically surge the demand for sales intelligence in the market worldwide. Various technological advancements such as the implementation of artificial intelligence, machine learning, and natural language processing to provide improved sales intelligence services and software is a significant factor which is bolstering the growth of the market during the forecast period. In addition to this, the increasing concerns related to the growth of marketing & advertising strategies and rising demand to increase the customer connect rates and targets are some other factors that are propelling the growth of the global sales intelligence market. The major factor that is hampering the growth of the global sales intelligence market include the difficulty related to the process of maintaining data integrity.

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Component – Segment Analysis

Based on the component, the software segment is projected to increase at a higher CAGR during the forecast period owing to the increasing adoption of lead generation software tools among the organization. Moreover, various advantages are offered by this software, such as its ability to enhance the quantity & quality of sales leads and to enable the companies to increase the sales and improve the process of sales is further propelling the growth of the segment.

Application – Segment Analysis

Based on the application, the lead management segment is anticipated to grow at a higher rate over the forecast period in the global sales intelligence market due to the high demand for sales intelligence software for this application as it permits advanced lead search and provides real-time insights on the respective accounts and leads. In addition to this, the increase in the adoption of AI-based platforms for the expansion of business and the ability of lead generation to enhance the searching strategies of the organizations are some other factors propelling the growth of the segment.

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Regional – Segment Analysis

Based on the region, the North America region is expected to increase at a higher compound annual growth rate during the forecast period due to the rising investment for the adoption of sales intelligence by various enterprises or organizations in this region. Moreover, the high adoption of advanced technology and the strong presence of several vendors of sales intelligence across the region are some other factors which are accelerating the growth of the market.

Top Market Players

Various notable players operating in the market include LinkedIn, Dun & Bradstreet, DiscoverOrg, Oracle, Clearbit, Demandbase, Inc., LeadGenius, InsideView, UpLead, and RelPro, Inc., among others. 

Key Developments: 

• • In 2020, Dun & Bradstreet acquired Orb Intelligence, a digital business identity, and firmographic data provider. Through this acquisition, the company planned to fasten its strategy to connect the physical and digital worlds prominent digital business identity and firmographic data provider and to offer enriched firmographic data to the customer profiles to assist the clients more effectively execute the campaigns.
  • In 2019, Oracle incorporated various AI-fueled features in its suite of sales tools. These features increase the efficiency of the marketing and sales process by utilizing artificial intelligence to fasten up the previously man workflows.

Segments covered in the Report:

The global sales intelligence market has been segmented on the basis of component, application, service, organization size, deployment model, vertical, and regions. Based on the component, the market is segmented into software and services. Based on the application, the market is segmented into data management, lead management, analytics & reporting, and others. Based on the service, the market is segmented into integration & deployment, consulting, and training, maintenance, & support. Based on the organization size, the market is segmented into small & medium-sized enterprises and large enterprises. Based on the deployment model, the market is segmented into on-premises and cloud. Based on vertical, the market is segmented into consumer goods & retail, BFSI, media & entertainment, IT & Telecom, manufacturing, healthcare & life sciences, and others. 

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Key questions answered in this research report:

• • At what pace is the global sales intelligence market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the sales intelligence market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global sales intelligence market?
  • Which component generated maximum revenues in 2021 and identify the most promising component during the forecast period?
  • What are the various application areas of the global sales intelligence market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Sales Intelligence Market by Component

• • Software
  • Services

Global Sales Intelligence Market by Application

• • Data Management
  • Lead Management
  • Analytics & Reporting
  • Others

Global Sales Intelligence Market by Service

• • Integration & Deployment
  • Consulting
  • Training, Maintenance, & Support

Global Sales Intelligence Market by Organization Size

• • Small & Medium-Sized Enterprises
  • Large Enterprises

Global Sales Intelligence Market by Deployment Model

• • On-Premises
  • Cloud

Global Sales Intelligence Market by Vertical

• • Consumer Goods & Retail
  • BFSI
  • Media & Entertainment
  • IT & Telecom
  • Manufacturing
  • Healthcare & Life Sciences
  • Others

Global Sales Intelligence Market by Region

• • North America Sales Intelligence Market (Option 1: As a part of the free 25% customization)
    • By Component
    • By Application
    • By Service
    • By Organization Size
    • By Deployment Model
    • By Vertical
    • US Market All-Up
    • Canada Market All-Up
  • Europe Sales Intelligence Market (Option 2: As a part of the free 25% customization)
    • By Component
    • By Application
    • By Service
    • By Organization Size
    • By Deployment Model
    • By Vertical
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Sale Intelligence Market (Option 3: As a part of the free 25% customization)
    • By Component
    • By Application
    • By Service
    • By Organization Size
    • By Deployment Model
    • By Vertical
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Sale Intelligence Market (Option 4: As a part of the free 25% customization)
    • By Component
    • By Application
    • By Service
    • By Organization Size
    • By Deployment Model
    • By Vertical
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Sales Intelligence Market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • LinkedIn
  • Dun & Bradstreet
  • DiscoverOrg
  • Oracle
  • Clearbit
  • Demandbase, Inc.
  • LeadGenius
  • InsideView
  • UpLead
  • RelPro, Inc.