Frozen Pizza Market

Frozen Pizza Market size reached USD 17.5 billion in 2021 and is estimated to reach USD 24.1 billion in 2029 and the market is estimated to grow at a CAGR of 4.1% from 2022-2029.

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Main Frozen Pizza Market Drivers

Frozen pizza market is majorly driven by increasing demand for convenience food products around the world, changes in dietary patterns of consumers, growing influence of western-food culture and increasing disposable incomes. Moreover, frozen pizza has a longer shelf-life and does not require further cooking, which is another factor that is encouraging people to opt for frozen pizza. Pizza has become one of the most consumed food items globally due to its chewy and crunchy base and is widely preferred by people of all age groups and ethnicity. Frozen pizza offers customization as per individuals’ taste, can be stored for longer period of time, easily available at various supermarkets and groceries and is less expensive as compared to fresh pizza, are some of its factors, which are boosting its sales in the global frozen food market.

Frozen pizza can be reheated and, in an oven, or toaster in order to obtain a dish that is fit for everyone’s palate. Additionally, increasing urban population, growing demand for high-quality ingredients and rising popularity of ready-to-eat and packaged food products, propelling the frozen pizza market. Changing lifestyles and hectic schedules has persuaded consumers to choose for readymade meal options. Other factors which include rising number of retail outlets and Quick Serving Restaurants (QSRs), and the growing adoption of advanced technologies to produce, store, and supply the products to reduce food and resources wastage is driving the growth of frozen pizza market.

Many parents worldwide have busy working schedule and often are not able take-out time to prepare fresh food for their children, which has increased the demand for easy-to-cook food items that can be cooked in less time. Since, employment rates are increasing in developing and developed countries and is likely to rise in future, which in turn will boost the demand for frozen food products such as frozen pizza in upcoming years. In addition, increasing health consciousness among the consumers, there has been a growth in the popularity of gluten-free frozen pizza. Rising disposable income, coupled with increasing number of large retail chains, are augmenting the growth of global frozen pizza market. Growing number of fast-food outlets in developing nations and rising research and development activities by leading frozen pizzas manufacturers to improve the freezing technology is expected to create lucrative growth opportunities for frozen pizza food market. However, obesity increasing incidences of health diseases such as obesity coupled with poor handling of raw materials might impede the safety and quality of finished products, are restricting the market growth.

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Based on Product Type, Regular segment is projected to hold the largest frozen pizza market share.

Regular size frozen pizza products are most commonly consumed by working population, and millennials worldwide. Furthermore, growing acceptance towards pub culture in developing and developed countries, increasing number of house parties and get togethers and rising per capita incomes of consumers, are accelerating the demand for medium-sized pizzas.

Based on Distribution Channel, HoReCa segment is forecast to dominate the market attributed to rise in the number of quick services restuants around the world.

Milleannials nowadays are more likely to spend money on tyring out new restuarants in search of high-quality food, which is one of the major factors propelling the segment’s growth. As per United States Department of Agriculture (USDA) report, on an average millennial across United States spend USD 2,921 annually, which is equivalent to 44% of the food budget on dining out.

Online sales of frozen food products have increased rapidly in recent years, owing to increasing adoption of smartphones, emergence of covid-19 virus, growing acceptance amongst consumers towards online shopping and rising penetration of internet around the world.

Topping: Segment Analysis

Unique taste and flavor of vegetable topping and presence of less fat content as compared to other toppings, are accelerating the growth of vegetable topping segment. Moreover, increasing consumer’s inclination towards experimenting with new and unique topping offerings is boosting the demand for different types of vegetable toppings.

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Based on Region, North American region is estimated to capture the largest market share.

North American frozen pizza market is propelled by changing lifestyles of consumers and increasing demand for convenicnec food products. Consumers across United States and Canada widely prefer frozen products as it has longer shelf life. Frozen pizza is gaining more traction in the U.S. as people due to hectic lifestyle, as many consumers don’t have much time for cooking. The popularity of pizza is quite high in the U.S., and the country even celebrate “National Pizza Day” on 9th February every year. Additionally, ongoing advancements in products in terms of nutrition and health such as low fat, low trans-fat, whole wheat, multigrain, and low-on-artificial-preservatives offerings, demand for frozen pizza will increase in the North American region.

Asia-pacific frozen pizza market is driven by rising popularity of pizza countries such as India, China, and Bangladesh, presence of massive population, and increasing number of modern retail outlets. Europe frozen pizza market is driven by growing food and beverage industry, rise in working population, growing popualirty of vegan pizzas and launch of premium gluten-free cheese products.

Top Market Players

Various notable players operating in the frozen pizza market are Bellisio Foods Inc., Hansen Foods LLC, Nestle SA, One Planet Pizza, Daiya Foods Inc., McCain Foods Ltd., Oetker GmbH, California Pizza Kitchen, Inc., Simply Good Foods USA, Inc., and Freiberger Lebensmittel Gmbh Co, among others.

Key Developments:

• • In June 2021, Brazi Bites expanded its Empanadas line, by launching Pizza’nadas, which is certified as gluten free and have an MSRP of USD 5.99.
  • In December 2018, Bellisio Foods Inc., a major frozen food manufacturer based out of United States, announced that it has acquired Frozen Specialities, Inc., from Swander Pace Capital.

Frozen Pizza Market Segments

Global Frozen Pizza market has been segmented on the basis of Product, Distribution Channel, Topping, and key regions. Based on Product, the market is segmented into Regular, Medium and Large. Based on Distribution Channel, the market is segmented into HoReCa, Offline sales and Online sales. Based on Topping, the market is segmented into Meat Topping and Vegetable Topping.

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Frozen Pizza Market Segmentation

Global Frozen Pizza Market by Product

• • Regular
  • Medium
  • Large

Global Frozen Pizza Market by Distribution Channel

• • HoReCa
  • Offline sales
  • Online sales

Global Frozen Pizza Market by Topping

• • Meat Topping
  • Vegetable Topping

Global Frozen Pizza Market by Region

• • North America Frozen Pizza Market (Option 1: As a part of the free 25% customization)
    • By Product
    • By Distribution Channel
    • By Topping
    • US Market All-Up
    • Canada Market All-Up
  • Europe Frozen Pizza Market (Option 2: As a part of the free 25% customization)
    • By Product
    • By Distribution Channel
    • By Topping
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Frozen Pizza Market (Option 3: As a part of the free 25% customization)
    • By Product
    • By Distribution Channel
    • By Topping
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Frozen Pizza Market (Option 4: As a part of the free 25% customization)
    • By Product
    • By Distribution Channel
    • By Topping
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Frozen Pizza (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Bellisio Foods Inc.
  • Hansen Foods LLC
  • Nestle SA
  • One Planet Pizza
  • Daiya Foods Inc.
  • McCain Foods Ltd.
  • Oetker GmbH
  • California Pizza Kitchen, Inc.
  • Simply Good Foods USA, Inc.
  • Freiberger Lebensmittel Gmbh Co