Dietary Supplements Market

Dietary Supplements Market was estimated at USD 135.1 Billion in 2019 and projected to grow at a 8.6% CAGR over the forecast period.

Introduction of the Global Dietary Supplements Market Report

Dietary supplements are substances containing one or more dietary ingredients including vitamins, minerals, herbs, botanicals, amino acids, and other substances that are intended to supplement the diet, support good health, and lower your risk of health problems A diet supplement can provide nutrients either extracted from food sources or synthetic and can be taken by mouth as a pill, capsule, tablet, or liquid.

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Increasing inclination towards dietary supplements, owing to the rising cases of obesity, diabetes, and blood pressure, and concern towards health and wellness stands to be a prime factor driving the dietary supplements market size. Changing lifestyle of consumers have increased the dependence on dietary supplements to fulfil their nutritional needs because of their convenience is forecast to augment the market growth. Rising expenditure on healthcare products, accelerating geriatric population, and the drift towards preventive medicines are some other factors fueling the market size.
Digitalization in the retail sector and growing prominence of herbal supplements are expected to steer the market growth. Moreover, rising number of health clubs, fitness centers, increasing consciousness about fitness, and growing adoption of sports as a career among the millennials have increased the demand for sports nutrition, propelling the global dietary supplements market size. Regulatory authorities such as the Food and Drug Administration of U.S. (USFDA), have taken various initiatives to ensure the quality and safety of dietary and food supplements in the market promote have encouraged the use of dietary supplements among consumers. Furthermore, the use of clean-labeled, safe, and natural ingredients for the production of food nutritive additives will pave the way for market.

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Based on ingredients, the market is segmented into vitamins, botanicals, minerals, proteins & amino acids, fibres & specialty carbohydrates, omega fatty acids, others. The botanicals segment is expected to grow at a higher CAGR during the forecast period owing to the rising demand for herbs for the prevention of mental as well as physical disorders. Moreover, botanicals are natural products made from plants, plant parts, or plant extracts which further promotes the growth of the dietary supplement market size.

Based on form, the market is segmented into tablets, capsules, soft gels, powders, gummies, liquids, others. The tablet segment is anticipated to lead the market primarily due to its cost-effectiveness, extended shelf life, easy packaging techniques, and easy consumption.

Based on application, the market is segmented into energy & weight management, general health, bone & joint health, gastrointestinal health, immunity, cardiac health, diabetes, anti-cancer, others. The energy & weight management segment is expected to witness higher CAGR in the market. This can be attributed to the rising trend of online weight loss programs among consumers, growing number of working population coupled with the strong demand to maintain their physical health.

Based on end-user, the market is segmented into adults, geriatric, pregnant women, children, and infants. The adult segment is expected to grow at a faster CAGR during the forecast period owing to the growing health awareness among young population and the rising awareness regarding fat reduction and nutrition intake.

Based on distribution channel, the market is segmented into OTC (Over the Counter) and prescribed. The OTC segment is expected to grow at a faster CAGR during the forecast period owing to the easy availability of dietary supplements and the growing demand for these supplements concerning weight loss, skin and hair care, immunity enhancement, and digestive health.

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Based on the region, Asia-Pacific region is anticipated to dominate the dietary supplements market during the forecast period. This is primarily due to the growing population together with the rising per capita income of people in growing economies including China, Japan, India, and South Korea. Additionally, rising sales of multivitamin products along with the increasing awareness about the importance of a healthy diet is another factor that is supporting the growth of the dietary supplements market size in India. North America is projected to witness faster CAGR in the dietary supplements market owing to the increasing adoption of dietary supplements among the working population and rising number of health-conscious population. Moreover, rising demand for sports nutrition products and growing awareness regarding the benefits of protein intake among athletes and bodybuilders are further augmenting the market growth in the region.

Various notable players operating in the global dietary supplements market include Amway Corporation, Abbott Laboratories, Arkopharma Laboratoires, Bayer AG, Glanbia Plc, Pfizer Inc., General Nutrition Centers, Inc., Unilever, Gelesis, Archer Daniels Midland Co., Herbalife International, Inc., Nu Skin Enterprises, Inc., and GlaxoSmithKline Plc., among other companies. 

Key Developments:

• • In 2021, Herbalife Nutrition and The Herbalife Nutrition Foundation merged with the Asociacion Mexicana de Bancos de Alimentos (“BAMX”), a nonprofit organization intended to cater the needs of people experiencing food insecurity in Mexico through community-based food distribution. This merger was a part of Nutrition for Zero Hunger initiative under which $50,000 will be donated to offer healthy food to families and those in need in Mexico.
  • In 2021, ADM acquired Deerland Probiotics & Enzymes. The company’s products and solutions include spore probiotics, to offer stability for wider use in pet nutrition, food & beverage, and supplement applications.
  • In 2020, Gelesis, a biotechnology company partnered with China Medical Systems for the commercialization of the Plenity weight loss pill in China. Plenity, is an orally administered, non-systemic and non-stimulant aid for weight management, which is taken in the form of capsules with water before lunch and dinner.
  • In 2020, General Nutrition Centers, Inc. partnered with Renmintongtai, the pharmacy chain of Harbin Pharmaceutical Group for the launch of nutritional supplements products certificated by the National Medical Products Administration (NMPA). These new products introduced to the market are Melatonin and Vitamin B6 capsule; Co-enzyme Q10 and natural Vitamin E softgel; Glucosamine, chondroitin sulfate & calcium capsule; and Conjugated linoleic acid, green tea & L-carnitine softgel.
  • In 2019, Unilever acquired OLLY Nutrition, one of the premium U.S. based wellbeing business in the vitamins, minerals, and supplements (VMS) category. This acquisition helped to enhance the beauty & personal care and foods & refreshment business of the company.

The global dietary supplements market has been segmented on the ingredients, form, application, end-user, distribution channel, and region. Based on ingredients, the market is segmented into vitamins, botanicals, minerals, proteins & amino acids, fibres & specialty carbohydrates, omega fatty acids, others. Based on form, the market is segmented into tablets, capsules, soft gels, powders, gummies, liquids, others. Based on application, the market is segmented into energy & weight management, general health, bone & joint health, gastrointestinal health, immunity, cardiac health, diabetes, anti-cancer, others. Based on end-user, the market is segmented into adults, geriatric, pregnant women, children, and infants. Based on distribution channel, the market is segmented into OTC and prescribed.

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Key questions answered in this research report:

• • At what pace is global Dietary Supplements market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Dietary Supplements market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Dietary Supplements market?
  • Which technology generated maximum revenues in 2019 and identify the most promising technology during the forecast period?
  • What are the various end-users of global Dietary Supplements market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Dietary Supplements Market by Ingredients

• • Vitamins
  • Botanicals
  • Minerals
  • Proteins & Amino acids
  • Fibres & Specialty Carbohydrates
  • Omega Fatty Acids
  • Others

Global Dietary Supplements Market by Form

• • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquids
  • Others

Global Dietary Supplements Market by Application

• • Energy & Weight Management
  • General Health, Bone & Joint Health
  • Gastrointestinal Health
  • Immunity
  • Cardiac Health
  • Diabetes
  • Anti-cancer
  • Others

Global Dietary Supplements Market by End-User

• • Adults, Geriatric
  • Pregnant Women
  • Children
  • Infants

Global Dietary Supplements Market by Distribution Channel

• • OTC
  • Prescribed

Global Dietary Supplements Market by Region

• • North America Dietary Supplements Market (Option 1: As a part of the free 25% customization)
    • By Ingredients
    • By Form
    • By Application
    • By End-User
    • By Distribution Channel
    • US Market All-Up
    • Canada Market All-Up
  • Europe Dietary Supplements Market (Option 2: As a part of the free 25% customization)
    • By Ingredients
    • By Form
    • By Application
    • By End-User
    • By Distribution Channel
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Dietary Supplements Market (Option 3: As a part of the free 25% customization)
    • By Ingredients
    • By Form
    • By Application
    • By End-User
    • By Distribution Channel
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Dietary Supplements Market (Option 4: As a part of the free 25% customization)
    • By Ingredients
    • By Form
    • By Application
    • By End-User
    • By Distribution Channel
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Global Dietary Supplements Market Players (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Amway Corporation
  • Abbott Laboratories
  • Arkopharma Laboratoires
  • Bayer AG
  • Glanbia Plc
  • Pfizer Inc.
  • Archer Daniels Midland Co.
  • Herbalife International, Inc.
  • Nu Skin Enterprises, Inc.
  • GlaxoSmithKline Plc 
  • General Nutrition Centers, Inc.
  • Unilever
  • Gelesis