Marketing Automation Software Market

Marketing Automation Software Market size reached USD 5.1 billion in 2022 and is estimated to reach USD 13.7 billion in 2030 and the market is estimated to grow at a CAGR of 13.1% from 2023-2030.

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Key Drivers 

Increasing digitalization of industries, growing awareness regarding the significance of marketing in generating sales and customer retention, and adoption of latest digital marketing trends including social media marketing, data-driven promotion, and content marketing are some of the major factors expected to boost the growth of the marketing automation software market. In addition, increase in big data, and data analytics solutions together with the rising trend of personalized advertising for enhanced customer relationship is further stimulating the global marketing automation software market growth.

Moreover, rising internet penetration, the use of mobile devices, and the increasing need of businesses for automating repetitive marketing processes is contributing to the adoption of marketing automation software. Furthermore, according to the World Bank, in 2018, around 51% of the global population use internet via a computer, mobile phone, personal digital assistant, games machine, and digital TV among others. This has increased the use of social media platforms such as Facebook, Instagram, and Snapchat, among others, which thereby expected to contribute to the marketing automation industry growth over the forecast period.

Restraint in the Marketing Automation Software Market

However, high initial investment involved in implementing the marketing automation technology is expected to restraint the marketing automation industry growth. Moreover, security and privacy concerns related to confidential data may further hamper the market during the forecast period.

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Deployment – Segment Analysis

Based on deployment, the cloud based segment is expected to grow substantially during the forecast period owing to the reduced costs of infrastructure, administration, set-up and implementation and help in creating marketing campaigns easily and efficiently by targeting customers via social media platforms such as Twitter and Facebook and other websites. Some of cloud based marketing automation software including Adobe Marketing Cloud, Salesforce Marketing Cloud, Oracle marketing Cloud, Nielson Marketing Cloud are contributing to the growth of the market.

Application – Segment Analysis

Based on the application, social media marketing is anticipated to grow at a notable CAGR over the forecast period. This can be attributed to the increasing adoption smartphones, rising number of social media users, and growing adoption of social media such as Facebook, Instagram, and others as business platforms across the world. Moreover, social media marketing offers several advantages including brand visibility and recognition, increased inbound traffic, improved search engine rankings, brand authority, and cost effectiveness. This is likely to support the market growth.

End-User – Segment Analysis

Based on end-user, entertainment and media is projected to account for a significant share in the market. This is primarily due to the rising growth of the entertainment and media industry owing to the increasing number of OTT platforms, online gaming play stations, and live TV channel applications. Additionally, the marketing automation technology in the media and entertainment industry help in increasing customer engagement through social media marketing, personalized e-mails, trigger-based marketing messages. This is expected to boost the growth of the market.

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Regional – Segment Analysis

Based on region, North America is anticipated to account for a major share in the marketing automation software market during the forecast period. This can be attributed to the high awareness about the marketing promotion strategies and growth in the healthcare, entertainment, and retail industries in the region. Additionally, high penetration of the internet and mobile device and rapid increase in the number of social media users is further accelerating the growth of the marketing automation market size. According to the World Bank, around 87% of the U.S. population use internet in 2019. This is likely to contribute to the marketing automation market growth in the region.

Top Market Players

Several Leading players operating in the market, include, Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, Salesforce.com, Inc., Adobe Inc., SAS Institute Inc., Acoustic L.P., Act-On Software, Inc., Sendinblue, and HubSpot, Inc., among others. 

Key Developments:

• • In 2019, Microsoft Corp. acquired PromoteIQ, a marketing automation vendor. With this acquisition, PromoteIQ will use Microsoft expertise in AI and machine learning to enhance the marketing automation offerings.

Segments Covered in the Report:

The global Marketing Automation Software Market has been segmented on the basis of type, end-use industry, application, and key regions. Based on deployment, the market is segmented into cloud-based and on-premise., Based on application, the market is segmented into campaign management, e-mail marketing, in-bound marketing, lead management, mobile application, social media marketing, and others. Based on end user, the market is segmented into entertainment and media, financial services, government, healthcare, manufacturing, retail, and other. 

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Key questions answered in this research report:

• • At what pace is global Marketing Automation Software Market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Marketing Automation Software Market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Marketing Automation Software Market?
  • Which application generated maximum revenues in 2021 and identify the most promising application during the forecast period?
  • What are the various end-users of global Marketing Automation Software Market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Marketing Automation Software Market by Deployment

• • Cloud-Based
  • On-Premise

Global Marketing Automation Software Market by Application

• • Campaign Management
  • E-mail Marketing
  • In-bound Marketing
  • Lead Management
  • Mobile Application
  • Social Media Marketing
  • Others

Global Marketing Automation Software Market by End-User

• • Entertainment and Media
  • Financial Services
  • Government
  • Healthcare
  • Manufacturing
  • Retail
  • Other

Global Marketing Automation Software Market by Region

• • North America Marketing Automation Software Market (Option 1: As a part of the free 25% customization)

    • By Deployment
    • By Application
    • By End-User
    • US Market All-Up
    • Canada Market All-Up

  • Europe Marketing Automation Software Market (Option 2: As a part of the free 25% customization)

    • By Deployment
    • By Application
    • By End-User
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up

  • Asia-Pacific Marketing Automation Software Market (Option 3: As a part of the free 25% customization)

    • By Deployment
    • By Application
    • By End-User
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up

  • RoW Marketing Automation Software Market (Option 4: As a part of the free 25% customization)

    • By Deployment
    • By Application
    • By End-User
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Marketing Automation Software Market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Microsoft Corporation
  • International Business Machines Corporation
  • Oracle Corporation
  • com, Inc.
  • Adobe Inc.
  • SAS Institute Inc.
  • Acoustic L.P.
  • Act-On Software, Inc.
  • Sendinblue
  • HubSpot, Inc.