India Bakery Market

Introduction of the India Bakery Market Report

Bakery products include various types of eatable products such as bread, rolls, pies, pastries, muffins, and other products that are usually prepared from flour. The bakery goods can be categorized based on the type, such as biscuit and bread (bagel, bread roll, bun, flatbread, muffin), brownie, cake, and other items. The India bakery market covers a wide range of distribution channel which include supermarkets/hypermarkets, convenience stores, speciality stores, and other channels.

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Market Dynamic

Key Drivers and Emerging Trends

One of the biggest factors that is surging the growth of the bakery market in India includes the accelerating consumption of ready-to-eat food products mainly due to the hectic lifestyle of people. The Indian consumers are slowly shifting towards Thai and Mexican food products, which is indirectly impacting the market growth. Bakery products such as cakes, biscuits, flatbread, tortillas, chapati, bun, and other items are gaining traction as they have a pleasant taste and require no or minimum cooking. As per a report published by IBEF, the FMCG market in India is predicted to grow at a CAGR of 20.6% and was anticipated to touch USD 103.7 billion by the end of 2020, which has significantly increased from USD 49 billion in 2016. The rising income level and growing youth population in the country are the emerging bakery market trends that are surging the growth of the market.

As per the Center for Monitoring Indian Economy, the volume production of buns, bread, and croissants has surged from 265 thousand metric tons in 2015 to 275 thousand metric tons in 2018. For the biscuits and cookies, the production increased by 8% in 2018 as compared to 2015. India has a diverse population within which 40% of the population is vegetarian. This figure is having a positive impact on the growth of the bakery market size in India. Frontier Biscuit Factory Pvt. Ltd. is among the most popular organizations in the northern part of India that offers a rich product portfolio in the vegan packaged cake market. According to the bakery market research, the continuous expansion of the existing players such as Patanjali, and others is another factor that is helping the market to grow. In 2016, Patanjali was ranked 3rd at the largest FMCG seller at Future Retail, and HUL followed by P&G were among the top players in the list.

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Product – Segment Analysis

Based on product type, bread & rolls segment is anticipated to grow at a higher CAGR during the forecast period. The increasing demand for rolls, burger buns, sandwich slices, and other products, particularly among the working population, is a key driver that is boosting the demand of the segment in the market. Bread is now considered a stable food option for breakfast by Indian consumers. It is an easily available product that is enriched with vitamins, micronutrients, and other healthy substances.

Distribution Channel – Segment Analysis

Based on the distribution channel, supermarkets & hypermarkets segment is predicted to grow at a higher CAGR in the Indian market during the forecast period. This type of stores offers a wide range of products under one roof, which is one of the major factor that is propelling the segment’s demand. In addition to this, the supermarkets and hypermarkets provide discount offers, easy payment options, and customer assistance services which helps the individuals to choose the right product as per the specific need.

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Key Developments:

• • In 2020, Group Bimbo entered into the Indian market by the acquisition of bakery brand “Harvest Gold”. Through this acquisition, the company planned to strengthen its presence in the emerging markets and expand its operation to 24 countries in the four continents.

The India bakery market is segmented based on the product and distribution channel. Based on product, the market is segmented into cakes and pastries, breads and rolls, cookies, tortillas, pretzels, and others. Based on distribution channel, the market is segmented into supermarkets & hypermarkets, convenience stores, specialty stores, online retail, and others.

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Key questions answered in this research report:

• • At what pace is India bakery market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in India bakery market? What will be the impact of market drivers and market restraints in the future?
  • Which product generated maximum revenues in 2019 and identify the most promising products during the forecast period?
  • What are the various distribution channel areas of India Bakery market and how they are poised to grow?
  • What companies are the major participants in India bakery market and their business strategies, how does the competitive landscape look like?

Market Segmentation

India Bakery Market by Product

• • Cakes and Pastries
  • Breads & Rolls
  • Cookies
  • Tortillas
  • Pretzels
  • Others

India Bakery Market by Distribution Channel

• • Supermarkets & Hypermarkets
  • Convenience Stores
  • Speciality Stores
  • Online Retail
  • Others