Europe Grass-fed Organic Dairy Market

Europe Grass-fed Organic Dairy Market Overview

Grass-fed organic dairy products refer to the products which are produced from cows that are only fed organic grass and other food materials. They are often opted by people who are concerned about how and where the food is being produced. The grass-fed dairy and organic dairy cows provides milk that has a higher amount of fatty acid and lower rate of omega-6.

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Major Europe Grass-fed Organic Dairy Market Drivers

One of the biggest factors that is contributing to the growth of the grass-fed organic dairy market in Europe includes the shift in the consumer’s preference towards grass-fed organic dairy products as they are becoming aware of the health benefits provided by these products. The organic grass-fed organic dairy products provide a higher level of fatty acids and decreased amount of omega-6. The three servings of grass-fed milk offer around 300 milligrams of CLA, which amounts to around 70 percent of the target intake for the men population and 100 percent of target levels for adult women. The government of the European countries is actively participating in different types of activities to promote the production of organic food and dairy products. In 2017, 52 new programs were launched to support the EU agri-food products in Europe and around the world, which covers large food products ranging from dairy products to fruits and vegetables and meat products. The main objective of these programs was to help the producers in the EU agri-food sector for communicating the quality of the products.

The leading brands which include Walmart, and other players, are focusing on increasing their product offerings, which in turn, will create more growth opportunities for the market over the coming years. In the UK, Walmart has its “Horizon Organic Whole Grass-fed Milk, which is one of the most commonly opted milk products in Europe. Moreover, the emergence of COVID-19 is having a positive impact on the growth of the market as people are now emphasizing on improving their immune system to eliminate the chances of contracting coronavirus. This has encouraged them to opt for healthy food products, including organic grass-fed milk.

Restraint in the European Grass-fed Organic Dairy Market

On the other hand, the high cost of grass-fed organic dairy products is one of the biggest factors which will have a negative impact on the market’s growth.

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Type – Segment Analysis

Based on the type, the milk segment is expected to dominate the market during the forecast period. This is mainly attributed to the increasing usage of grass-fed organic milk products as it provides healthy fat like conjugated linoleic acid (CLA) and have ample amount of omega-3 and omega-6 fatty acids, which promotes better health. Additionally, the increasing number of companies providing organic grass-fed milk and its products is further supporting the market growth. In 2019, West country cheese-maker Lye Cross Farm, introduced the first 100% grass-fed cheddar cheese at the Dairy-tech in the UK. The cheddar is made from grass-fed organic milk given by the cows.

Distribution Channel – Segment Analysis

Based on the distribution channel, the online stores segment is anticipated to witness at a faster CAGR over the forecast period. The increasing adoption of grass-fed organic dairy products from different online stores is one of the emerging trend in the market. The outbreak of the COVID-19 pandemic has led to the temporary shutdown of stores and has encouraged people to avoid going to public places. It is one of the major drive that has helped in surging the demand of grass-fed organic milk from the online distribution channels. These stores offers better convenience services, good discounts, presence of several brands of products on a single platform and allow to consumer to compare several brands. The combination of these factors are further propelling the growth of the market.

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Key Developments: 

• • In 2019, Alvis Bros launched its first 100% grass-fed cheddar cheese at the Dairy-Tech. This cheddar has been created from milk produced by the dairy cows that have never consumed grains or cereals during their whole life.

Segments covered in the Report:

The Europe grass-fed organic dairy market has been segmented on the basis of type, distribution channel, and country. Based on type, the market is segmented into milk, cheese, yogurt, ghee, and others. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, online stores, specialized stores, and others. 

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Market Segmentation

Europe Grass-fed Organic Dairy Market by Type

• • Milk
  • Cheese
  • Yogurt
  • Ghee
  • Others

Europe Grass-fed Organic Dairy Market by Distribution Channel

• • Supermarkets/Hypermarkets
  • Online Stores
  • Specialized Stores
  • Others

Europe Grass-Fed Organic Milk Market by Countries

• • K. Grass-Fed Organic Milk Market All-Up (Option 1: Free 25% Customization)
  • Germany Grass-Fed Organic Milk Market All-Up (Option 2: Free 25% Customization)
  • France Grass-Fed Organic Milk Market All-Up (Option 3: Free 25% Customization)
  • Spain Grass-Fed Organic Milk Market All-Up (Option 4: Free 25% Customization)
  • Rest of Europe Grass-Fed Organic Milk Market All-Up (Option 5: Free 25% Customization)