Sports Nutrition Market

Sports Nutrition Market size was valued at USD 5,728 million in 2022 and expected to touch USD 13,106 million in 2030 and is forecast to witness a CAGR of 10.9% during forecast period (2023-2030), owing to the growing awareness about the advantages of health supplements, which include reduce the impact of physical fatigue and injury.

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Major Sports Nutrition Market Drivers

The growing awareness about the benefits of a healthy and nutritious diet aided by the increasing cases of lifestyle diseases like obesity, stands to be one of the major factors propelling the sports nutrition market growth. As published by the New England Journal of Medicine, nearly 50% of the U.S. population is projected to be obese by 2030. In accordance with the Eurostat, 52.7% of the European Union population is overweight. Thus, the growing disbursement on healthcare and rapid urbanization are projected to boost the market size. Moreover, the rising consumption of nutrition products among fitness enthusiasts and gym goers is a major parameter encouraging the market expansion. Consumers use the health supplements for muscle and support weight management. For example, as per the MuscleBlaze in India in 2019, 40% of gym-goers consumed whey supplements.

Further, as per the sports nutrition market analysis, the increasing inclination among millennials and senior citizens for formulations to gain strength, gain energy, and muscle health has paved the way for market. The availability of a variety of supplements including gels, bars, ready-to-drink, powders is projected to pave the way for market, Manufacturers have incorporated latest flavors and functional ingredients to improve the nutritional value. For instance, in February 2021, Ready, a leading sports nutrition brand, introduced a sports drink consisting of superfruits and B-vitamins in flavors which include peach mango, blue raspberry, fruit punch, berry lemonade, orange passion, strawberry banana, mixed berry, and black cherry. However, the availability of simulated products at a cheaper price is forecast to restrain the global sports nutrition market growth.

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Product Type – Segment Analysis

Protein powder is likely to hold a higher share over the upcoming years. The growth can be attributed to the increasing awareness about the benefits of protein powder which include, weight management, and muscle growth. Also, the launch of several products in the sports supplement category has paved the way for market. For example, In 2017, Momentous, one of the leading sports nutrition start-ups, launched its first variety of NSG-certified protein powders, ArcFire, RedShift, and AbsoluteZero.

Moreover, leading market players are emphasizing on developing tastier products to maintain their competitiveness in the market. Products like energy bars and ready-to-drink (RTD) sports beverages introduced in different flavours such as chocolates, vanilla, fruit, and others, have proved to be an intense competition for regular chocolate bars and soft drinks. With rapid urbanization, consumers prefer the flavored healthy drinks over artificial preservative energy drinks, paving the way for sports drinks segment. Also, ready to drink sports nutrition beverages are higher in demand because of the rising working population. With added nutrients and electrolytes in it, sports beverages helps in overcoming the tiredness and also helps the patients with hypoglycemia.

Distribution Channel – Segment Analysis

Online distribution channel is projected to dominate the market during the forecast period. Various e-commerce retailers like Amazon are expanding their presence in sports nutrition to maintain their position. Moreover, the increasing number of self-directed consumers has bolstered the adoption of online shopping channels for the purchase of sports nutrition products, because of the captivating discounts offered by e-commerce channel, boosting the segment’s growth.

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Regional – Segment Analysis:

North America is predicted to witness a higher CAGR over the upcoming years, because of the increasing demand from the United States and rising number of gyms and health centers. Moreover, the introduction of strategic initiatives by government to promote the adoption of physical activities, has bolstered the regional growth. For example, the National Youth Sports Strategy enforced in the U.S., with an intent to increase awareness pertaining enormous benefits associated with the sports and regular physical activities and promote private and public sector strategies to take part in sports.

Europe on the other hand will grow at a faster CAGR over the forecast period, primarily because of the strategic initiatives undertaken by the public and private organizations. For instance, in January 2021, Westomatic introduced a contactless sports nutrition drink dispenser, will help reduce the spread of COVID-19. Increasing adoption of heath supplements in the U.K., Germany, and France is forecast to expand the regional growth.

Top Market Players

Various notable players operating in the market include Glanbia PLC, AirStrip, Hormel Foods Corporation, GNG Holdings, LLC, Abbott, Science in Sport, TheHut.com Ltd., Iovate Health Sciences International Inc., Clif bar & Company, and MusclePharm, among others.

Key Developments:

• • In 2022, Hydroxycut a sports nutrition brand launched “Cut”, an energy drink to help consumers reduce their body fat percentage.
  • In 2022, Hydroxycut a sports nutrition brand launched an energy drink “Cut”, to help consumers reduce their body fat percentage.
  • In 2021, Onnit, a supplement and sports nutrition brand, was acquired by Unilever to expand its portfolio in the wellness and lifestyle segment.
  • In 2020, Uelzena eG collaborated with BioHealth International GmbH (BHI) to introduce nutrineo food health solutions in order to develop and innovate sports nutrition supplements and dietary foods. This introduction was intended to help companies incorporate their expertise and expand their private label in healthcare.
  • In 2020, The Coca-Cola Company introduced an energy drink “Powerade”, with different flavors. The strategy behind this innovation is to expand the company’s product portfolio by new product development.
  • In 2020, The Coca-Cola Company introduced “Powerade”, an energic drink. The product is launched in a variety of flavours to help the company expand its product portfolio by new product development.

Segments covered in the Report:

The global sports nutrition market has been segmented on the basis of product type, distribution channel, and regions. Based on product type, the market is segmented into protein powder, protein bars, sports drinks, and others. Based on the distribution channel, the market has been segmented into supermarkets and hypermarkets, online, specialty stores, and others. 

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Sports Nutrition Market Segmentation

Global Sports Nutrition Market by Product Type

• • Protein Powder
  • Protein Bars
  • Sports Drinks
  • Others

Global Sports Nutrition Market by Distribution Channel

• • Supermarkets and Hypermarkets
  • Online
  • Specialty Stores
  • Others

Global Sports Nutrition Market by Region

• • North America Sports Nutrition Market (Option 1: As a part of the free 25% customization)

    • By Product Type
    • By Distribution Channel
    • US Market All-Up
    • Canada Market All-Up

  • Europe Sports Nutrition Market (Option 2: As a part of the free 25% customization)

    • By Product Type
    • By Distribution Channel
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up

  • Asia-Pacific Sports Nutrition Market (Option 3: As a part of the free 25% customization)

    • By Product Type
    • By Distribution Channel
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up

  • RoW Sports Nutrition Market (Option 4: As a part of the free 25% customization)

    • By Product Type
    • By Distribution Channel
    • Brazil Spon Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Global Sports Nutrition Market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Glanbia PLC
  • AirStrip
  • Hormel Foods Corporation
  • GNG Holdings, LLC
  • Abbott
  • Science in Sport
  • com Ltd.
  • Iovate Health Sciences International Inc.
  • Clif bar & Company
  • MusclePharm