Smart Packaging Market

Analysis from GMI Research finds that the Smart Packaging Market is projected to grow at CAGR of 5.9% during the forecast period 2023-2030.

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Major Smart Packaging Market Drivers

One of the major contributor to smart packaging involves, retailers and manufacturers looking for information related the food products during shipping and storage. Also, the consumers seeks special attention not only to reassure the quality of the product but also to obtain the information of the product. Furthermore, the various technologies which facilitate intelligent packaging include RFID, QR code, NFC and carry advantages like traceability, authenticity, and improved customer experience, which had driven the global smart packaging market. In addition, smart packaging comes with the number of health benefits like improved medication adherence, because of the visibility of multi-channel communication leading to better patient connect, complete visibility of product location, throughout the whole supply chain assuring the authenticity of the product. For instance, Rondo AG based in Switzerland built NFC technology which improves communication between customers, doctors and pharmacies, as printed and organic electronic module which ensures patient compliance.

Rising health consciousness among the population is another factor that has impacted the global smart packaging market. Consumer scepticism about the freshness of food is one of the biggest reasons for driving the smart packaging market, as smart packaging increases the shelf life of the food and keeps it as fresh.

Restraint in the Smart Packaging Market

However, high prices associated with the smart packaging is one prominent factor that is expected to hamper the growth of the global smart packaging market.

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Type – Segment Analysis

Based on the type, active segment is expected to grow at a higher CAGR in the global smart packaging market over the forecast period. The segment is expected to grow owing to its exceptional moisture control and corrosion protection properties. Also, growing application scope on account of availability in various forms including plastic, fabric, and plastic films is expected to be the key driver for the industry. For instance, to reduce the chances of counter-fit products Rondo AG, offers smart packaging solution for the pharmaceutical industry which prevent the dissemination of counterfeit medicine packaging.

End-Use Industry – Segment Analysis

Based on the end-use industry, food and beverage segment is expected to grow at a higher CAGR in the global smart packaging market over the forecast period. Growing use of active products in the food & beverage industry linked with growing prominence to maintain the quality and safety of packaged products from production to the time the food is consumed is likely to surge the growth of the food and beverage segment growth. For instance, In April 2020, Jet Technologies, based in New South Wales Australia, has launched a new anti-microbial protective film that can be used for various print and packaging applications, including indirect contact food packaging.

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Regional – Segment Analysis:

Based on the region, North America region is expected to dominate in the global smart packaging market over the forecast period. US and Canada stands to be one of the early adopters of of smart packaging in this region owing to rising emphasis by the government to enhance the packaging quality in terms of environmental friendliness in the nation. For instance, the Intellipack Leadership Council is an effort by Packaging Association of Canada, which has helped in unfolding the future of smart packaging market in the country.

Top Market Players

Various notable players operating in the market, include, Sealed Air, WINPAK LTD., Cision, Praxair, Berry Global Inc., BALL CORPORATION, Desiccare, Inc., Ochre Media Pvt Ltd., Coveris, BASF SE, among others. 

Key Developments:

• • In 2019, Tetra Pak officially launched a connected packaging platform, which transformed milk and juice cartons into interactive information channels, full-scale data carriers, and digital tools.

Segments covered in the Report:

The global smart packaging market has been segmented based on type, end-use industry, and regions. Based on type, the market is segmented into active, and intelligent. Based on end-use industry, the market is segmented into pharmaceuticals, alcoholic beverages, cosmetics, food & beverage and others. 

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Report Coverage	Details
Market Revenues (2022)	USD Million
Market Base Year	2022
Market Forecast Period	2023-2030
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Type, By End-Use Industry, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Sealed Air, WINPAK LTD., Cision, Praxair, Berry Global Inc., BALL CORPORATION, Desiccare, Inc., Ochre Media Pvt Ltd., Coveris, BASF SE, among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Smart Packaging Market by Type

• • Active
  • Intelligent

Global Smart Packaging Market by End-Use Industry

• • Pharmaceuticals
  • Alcoholic Beverages
  • Cosmetics
  • Food & Beverage
  • Others

Global Smart Packaging Market by Region

• • North America Smart Packaging Market (Option 1: As a part of the free 25% customization)

    • By Type
    • By End-Use Industry
    • US Market All-Up
    • Canada Market All-Up

  • Europe Smart Packaging Market (Option 2: As a part of the free 25% customization)

    • By Type
    • By End-Use Industry
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up

  • Asia-Pacific Smart Packaging Market (Option 3: As a part of the free 25% customization)

    • By Type
    • By End-Use Industry
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up

  • RoW Smart Packaging Market (Option 4: As a part of the free 25% customization)

    • By Type
    • By End-Use Industry
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Smart Packaging (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Sealed Air
  • WINPAK LTD
  • Cision
  • Praxair
  • Berry Global Inc
  • BALL CORPORATION
  • Desiccare, Inc.
  • Ochre Media Pvt Ltd.
  • Coveris
  • BASF SE