Media Monitoring Tools Market

Media monitoring tools market reached USD 3.1 billion in 2021 and is estimated to reach USD 8.6 billion in 2029 and the market is estimated to grow at a very high CAGR of 13.6% from 2022-2029 attributed to growing demand for social media penetration rates, increasing use of cloud based solutions and rising number of internet users.

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Key Media Monitoring Tools Market Drivers

Major factors driving media monitoring tools market are growing internet penetration rates around the world, development of cloud-based monitoring platforms, surging demand for digital platforms like online magazines and e-books, and rising popularity of product branding on social media networks like Instagram and Twitter. Usage of internet has increased in the recent years. International Telecommunication Union (ITU), a United Nation agency, specializes in the field of Information and communication technologies (ICT), estimated that around 5.3 billion people which represents approximately 66% of the global population, were using internet in 2022, indicating an increase of more than 20% as compared to 2020. As more people use internet for consuming digital content, volume of online content such as news articles, social media posts and blogs will increase. Internet penetration rate is expected to increase in the future, as more people are getting access to internet, which in turn will create opportunities for organizations to leverage media monitoring tools for tracking and analysing content to gain insights into their competitors, consumers and industry.

Cloud based monitoring platforms are gaining taction in the media monitoring tools market as it enables organizations to track and monitor their performance. Companies are focussing on developing cloud-based media monitoring tools. For instance, Cision, a major earned media software company based in United States launched its Next Generation Communications Cloud Platform in June 2020. Company made this platform available in over 100 countries, covering major regions of Asia, Europe and Central America. Moreover, advancements in Artificial Intelligence (AI) and Machine Learning (ML), government initiatives supporting the development of electronic infrastructure and rise in the number of social media users, are some of the factors accelerating the growth of media monitoring tools market. Social media marketing monitoring tools are becoming more popular in the market as it allows companies to analyse trends and sentiments of consumers and expand their reach on social media networks. However, deployment and integration costs of media monitoring tools coupled with negative review and opinion shared by consumers, are restricting the market growth.

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Based on Component, Software segment is estimated to dominate the market.

Media monitoring software helps its users to collect updated information of content from different media channels, analysing digital content and provides target specific keywords and custom feeds. Meltwater, Semrush and TVEyes and Cision Communications Cloud, are some of the popular media monitoring software in the market.

Based on Enterprise size, Large Enterprises segment is expected to lead the market.

Large enterprises use media monitoring tools to monitor huge volumes of data set and news articles. Furthermore, increasing investments in IT infrastructure and development of workforce and advanced technologies like Artificial Intelligence (AI) and Machine Learning (ML) by large enterprises, is supplementing the market growth.

Application: Segment Analysis

Growing adoption of social media marketing monitoring tools by companies to tracking key social metrics such as brand awareness, media traffic and competitor’s campaign, is driving the social media monitoring tools market.

Based on Industry Vertical, Retail & Consumer Goods segment is expected to hold a major share.

Companies operating in the retail vertical are increasingly adopting media monitoring tools to analyse shopping trends, communicate with their target audience and promote online content in real time. Additionally, media monitoring tools is gaining acceptance in other verticals like BSFI, Telecommunication and Travel and Hospitality for competitor analysis. Media monitoring tools enables enterprises to understand competitive strength and weaknesses of fellow competitor.

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Based on Region, North American region is forecast to hold the largest market share.

North American media monitoring tools market is propelled by growing adoption of advanced technologies and increasing digitalization in the region. North American region is home to some of the leading vendors like Oracle Corporation, Salesforce.com, Inc., and Alphabet Inc. Additionally, Synthesio, Brandwatch and Talkwalker, are some of the media tracking software tools becoming popular in the Asia-Pacific region. Asia-Pacific region has one of the largest active social media user bases, as per recent estimates, around 467 million social media users are present in India in 2022, which is equivalent to more than 32.8% of the country’s total population.

Top Market Players

Some of the leading companies operating in media monitoring tools market are Hootsuite Inc., Alphabet Inc., Oracle Corporation, Salesforce.com, Inc., Brand24 Global Inc., SentiOne, Cision Ltd., Mentionlytics Inc., Zoho Corporation Pvt. Ltd., and Talkwaker Inc., among others.

Key Developments:

• • In December 2022, e& enterprise, a major conversational AI developer partnered with SentiOne to provide omni-channel conversational AI, sentiment analysis social listening solutions companies operating in Middle-Eastern and African region. This partnership will provide e& enterprise customers access to SentiOne Automate, which is conversational AI platform and customer automation solution based on chatbots and automated messaging platform.
  • In September 2021, Talkwalker, a major consumer intelligence company based in Luxembourg, announced that it has opened three offices in London, as a part of its global expansion program to expand its presence in the region.
  • In July 2020, Onclusive, a data science company launched two products Essentials and Pro, which have become latest addition to its media monitoring software suite. These products are designed to provide communication teams intelligent media monitoring, which is scalable across teams of different sizes.
  • In March 2020, Hootsuite Inc, a social media management platform launched its new listening solution Insights Powered by Brandwatch. This tool is designed to help businesses to understand consumers perception within social and digital conversations.

Segments covered in the Report:

The global Media Monitoring Tools Market has been segmented on the basis of component, enterprise size, and application, industry vertical, and key regions. Based on component, the market is segmented into software and services. Based on enterprise size, the market is segmented into large enterprise and small & medium enterprise. Based on the application, the market is segmented into real time analytics, customer experience management, social media intelligence, content management, and others. Based on industry vertical, the market is segmented into retail & consumer goods, education, BFSI, media & entertainment, telecommunication, travel & hospitality, and others. 

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Market Segmentation

Global Media Monitoring Tools Market by Component

• • Software
  • Services

Global Media Monitoring Tools Market by Enterprise Size

• • Large Enterprise
  • Small & Medium Enterprise

Global Media Monitoring Tools Market by Application

• • Real Time Analytics
  • Customer Experience Management
  • Social Media Intelligence
  • Content Management
  • Others

Global Media Monitoring Tools Market by Industry Vertical

• • Retail & Consumer Goods
  • Education
  • BFSI
  • Media & Entertainment
  • Telecommunication
  • Travel & Hospitality
  • Others

Global Media Monitoring Tools Market by Region

• • North America Media Monitoring Tools Market (Option 1: As a part of the free 25% customization)
    • By Component
    • By Enterprise Size
    • By Application
    • By Industry Vertical
    • US Market All-Up
    • Canada Market All-Up
  • Europe Media Monitoring Tools Market (Option 2: As a part of the free 25% customization)
    • By Component
    • By Enterprise Size
    • By Application
    • By Industry Vertical
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Media Monitoring Tools Market (Option 3: As a part of the free 25% customization)
    • By Component
    • By Enterprise Size
    • By Application
    • By Industry Vertical
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Media Monitoring Tools Market (Option 4: As a part of the free 25% customization)
    • By Component
    • By Enterprise Size
    • By Application
    • By Industry Vertical
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Media Monitoring Tools Market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Hootsuite Inc.
  • Alphabet Inc.
  • Oracle Corporation
  • com, Inc.
  • Brand24 Global Inc.
  • SentiOne
  • Cision Ltd.
  • Mentionlytics Inc.
  • Zoho Corporation Pvt. Ltd. 
  • Talkwaker Inc.