Saudi Arabia Halal Food Market

Saudi Arabia Halal Food Market Overview

Halal is an Arabic word, which means lawful or permitted. In regard to food, halal food products are those food items that meet the dietary standard as set by the Quran. Moreover, halal food products are free from additives which is prohibited from consuming according to Islamic law and processed, made, and produced using utensils, and equipment’s that have been cleaned as per Islamic law.

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Major Saudi Arabia Halal Food Market Drivers

Halal is one of the most universal conceptions that includes the concept of fresh, clean, and healthier food products and services related to food products. This is completely opposite to the traditional notion which is restricted to only slaughtering of animals as per the Islamic Law or merely free from swine and alcohol. One of the major factors that is contributing to the growth of the Saudi Arabia Halal Food market includes the growing demand for packaged halal food products among the non-Muslims in the country.  As per the State of the “Global Islamic Economy”, the total Muslim consumer spending on halal food & lifestyle in 2014 amounted to USD 1.8 trillion, which increased to USD 2.6 trillion by the end of 2020.

Under Vision 2030, the Kingdom of Saudi Arabia launched the 1st Saudi International Halal Expo 2021. The country is aiming to tap into the multi-trillion-dollar global market for halal food and other items. There has been an increase in the Muslim population in this country over the past few years. According to the IJESD, the total Muslim population in Saudi Arabia in 2010 was around 24 million, which touched approximately 31 million by the end of 2020. This increase in the population rate has surged the demand for halal food products as they are becoming aware of the need and necessity to consume only Halal food products. The government is largely focusing on maintaining the quality of halal food products in the country. It mandated the Halal Slaughter Certificate which illustrates that slaughter has taken place in an officially licensed slaughterhouse and as per the Islamic Law procedure.

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Meat & alternatives meat halal products are witnessing an increase in the demand over the coming years. The shift of the world Muslim population towards halal meat and meat products is boosting the growth of the market during the forecast period. As per the Organization of Islamic Cooperation (OIC), meat products are one of the most preferred diets of the Muslim population.

In addition to this, the growing acceptability of online distribution channels is further surging the demand of the market. With the rising penetration of smartphones and the internet, individuals have shifted to online stores rather than visiting stores for their grocery shopping. Moreover, the emergence of the COVID-19 pandemic has further pushed consumers to stay at home and order food products online instead of physically visiting the stores. Thus, this will contribute to the growth of the halal food market in Saudi Arabia.

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Key Developments:

• • In 2021, Marfrig Global Foods got the approval to export in Saudi Arabia, including beef and other meat products.

Segments covered in the Report:

The Saudi Arabia Halal Food Market has been segmented on the basis of Distribution Channel and Product Type. Based on Distribution Channel, the market is segmented into Online Stores, Hypermarkets and Supermarkets, Specialized Stores and Others. Based on Product Type, the market is segmented into Meat, Poultry & Seafood, Fruits & Vegetables, Dairy Products, Cereals & Grains, Oil, Fats & Waxes, Confectionery, and Others.

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Market Segmentation

Saudi Arabia Halal Food Market by Distribution Channel

• • Online Stores
  • Hypermarkets and Supermarkets
  • Specialized Stores and Others

Saudi Arabia Halal Food Market by Product Type

• • Meat
  • Poultry & Seafood
  • Fruits & Vegetables
  • Dairy Products
  • Cereals & Grains
  • Oil, Fats & Waxes
  • Confectionery
  • Others