Virtual Fitting Room Market

Virtual fitting room market witnessed USD 5,116 million in 2022 and is expected to touch USD 23,352 Million in 2030, growing at a robust CAGR of 20.9% during forecast period.

Virtual Fitting Room Market Overview

A virtual fitting room is a technology-driven physical and online changing room. It allows shopprs to try on clothes, footwear, and accessories virtually. It is usually a combination of RFID technology and AR that offers an amazing experience to the users.

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Major Virtual Fitting Room Market Drivers

The factors driving the global virtual fitting room market size include the growing popularity of the e-commerce sector followed by the rising concerns related to online fashion retailers about delivering products that fit appropriately. The virtual fitting room is an online replica of the in-store changing space, which was introduced in the form of 2D overlays. A virtual 3D fitting room illustrates a collaborative platform between the customer and the fashion brand that attempts to increase customer confidence and reduce the instances where a customer might want to return/exchange a product owing to sizing and fitting issues.

The rising number of fashion brands is further contributing to the market growth over the coming years. This, along with the reducing switching cost, has further increased the competition among the retailers. The virtual fitting rooms offer multisensory stimulation to retailers and provide user experience to the customers to select the appropriate product for purchase. Moreover, the ability of this technology to detect the entire human body structure as it helps in identifying the separate body parts is further surging the demand for the virtual fitting room. In addition to this, the retailers are emphasizing on maintain brand commitment which is further increasing the market’s demand. In 2018, Tmall, one of the e=commerce platforms discovered by Alibaba Group Holding Ltd., introduced an AR-based smart dressing room at its Hangzhou city-based shop.

Restraint in the Virtual Fitting Room Market

However, the lack of awareness and the high cost of the virtual fitting room are the two major factors that are hampering the growth of the global virtual fitting room market share.

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Use Case – Segment Analysis

Based on the use case, the apparel is predicted to grow at a higher CAGR during the forecast period. The increasing implementation of the virtual fitting room by the retail and eCommerce organization to offer personalized ads to individual users is a major factor that is surging the market growth. Moreover, it allows the personalized retargeting and buying and selling of individual page views on a real-time basis.

Component – Segment Analysis

Based on the component, the software is expected to dominate the market during the forecast period. Software is the core of virtual dressing room technology. The implementation of various advanced technologies such as artificial intelligence, 360 degree visualization, and 3D simulation is further surging the market growth. The ability of cloud software to offer an animated virtual fitting experience and static rendering at any place is further supporting the growth.

End User – Segment Analysis

Based on the end user, the virtual store is anticipated to grow at a faster CAGR during the forecast period. The continuous expansion of the ecommerce industry is indirectly increasing the demand for virtual fitting rooms. The virtual fitting room technology allows the users to make better purchasing decisions and are becoming one of the top profits generating platform for the online retailers.

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Regional – Segment Analysis:

Based on the region, Europe is expected to lead the market during the forecast period. This is mainly due to the presence of notable fashion brands in this region. For example, in 2021, H&M announced to work with NeXR Technologies to develop a virtual fitting room which will enable the customers to try on the perfectly fitted outfits quickly. Moreover, the increasing adoption of AR/VR technologies in various European countries is further contributing to the market growth. There has been an increase in the popularity of e-commerce platforms which is further helping the market to grow.

Top Market Players

Various notable players operating in the market include Shandong Yashe Information Technology Co., Ltd., Zugar, Inc., True Fit Corporation, Total Immersion, GoDaddy, LLC, Nike, Inc., AstraFit, Fit Analytics, Visualook, and ELSE Corp Srl, among others. 

Key Developments:

• • In 2020, Shandong Yashe Information Technology Co., Ltd., introduced the advanced 3D virtual fitting room solution to meet the problems of the customers such as garment fitting issues.
  • In 2019, Nike, Inc., introduced the virtual fitting in-store solution and mobile application known as Nike Fit, which emphasises on its customers in the North America.

Segments covered in the Report:

The global Virtual Fitting Room market has been segmented on the basis of Component, End User, Use Case, and regions. Based on Component, the market is segmented into Hardware, Software, and Services. Based on End User, the market is segmented into Physical Store and Virtual Store. Based on Use Case, the market is segmented into Apparel, Accessories, Eyewear, Jewellery and Watches, Beauty and Cosmetics, and Others. 

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Market Segmentation

Global Virtual Fitting Room Market by Component

• • Hardware
  • Software
  • Services

Global Virtual Fitting Room Market by End User

• • Physical Store
  • Virtual Store

Global Virtual Fitting Room Market by Use Case

• • Apparel
  • Accessories
  • Eyewear
  • Jewellery and Watches
  • Beauty and Cosmetics
  • Others

Global Virtual Fitting Room Market by Region

• • North America Virtual Fitting Room Market (Option 1: As a part of the free 25% customization)

    • By Component
    • By End User
    • By Use Case
    • US Market All-Up
    • Canada Market All-Up

  • Europe Virtual Fitting Room Market (Option 2: As a part of the free 25% customization)

    • By Component
    • By End User
    • By Use Case
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up

  • Asia-Pacific Virtual Fitting Room Market (Option 3: As a part of the free 25% customization)

    • By Component
    • By End User
    • By Use Case
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up

  • RoW Virtual Fitting Room Market (Option 4: As a part of the free 25% customization)

    • By Component
    • By End User
    • By Use Case
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Virtual Fitting Room (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Shandong Yashe Information Technology Co., Ltd.
  • Zugar, Inc.
  • True Fit Corporation
  • Total Immersion
  • GoDaddy, LLC
  • Nike, Inc.
  • AstraFit
  • Fit Analytics
  • Visualook
  • ELSE Corp Srl