Cloud TV Market

Cloud Tv Market size reached USD 1,634 million in 2021 and is estimated to reach USD 7,761 million in 2029 and the market is estimated to grow at a very high CAGR of 21.5% from 2022-2029.

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Market Dynamic

Key Drivers and Emerging Trends

Cloud TV has the ability to deliver over-the-top (OTT) content to the customers having no involvement of multiple system operators. Hence, helping the advertisers to promote their brands on TV using interactive services. For example, in 2014, ActiveVideo Networks partnered with Brightline to broadcast interactive advertisements of brands like American Express Company and L’Oreal for Roku devices on quadrature amplitude modulation (QAM) – depending upon the set-top boxes. Additionally, the cloud TV platform allows video streaming features such as YouTube to their customers on the existing set-top boxes. For example, UPC Hungary offers YouTube to customers through a cloud TV platform. Moreover, the increasing demand for rich and high definition picture quality is driving the growth of the global cloud TV market. Moreover, the rising adoption of smart devices such as smart TV, smart mobile phones and tablets is aiding to the growth of cloud TV market size. Due to the rising demand for value addition in television sets, it is expected that in the coming years, television manufacturers will install cloud TV services in their smart television sets. Additionally, the growth of 3D content in television broadcasting is fuelling of the cloud TV market growth. Other important factor like growing 5G connections and wireless communication are expected to enhance the market for cloud TV. Moreover, several Telecom vendors are investing in the 5G technology to strengthen the cloud TV experience. For example, Nokia collaborated with AT&T to upgrade 5G connectivity in the 39 GHz band by conducting fixed wireless 5G tests with AT&T’s Internet TV streaming service, DIRECTV NOW.

The lifestyles and routines of people got impacted due to the outbreak of novel coronavirus. Work-from-home policies and social distancing have resulted in unprecedented levels of in-home video consumption. Be it OTT platforms, video hosting websites like YouTube, Netflix, or video conferencing tools and software for hosting webinars and internal meetings, the pandemic has transformed the people’s work approach. For instance, Netflix generated a whopping 15.8 million revenue through paid subscriptions in the first quarter of 2020 amid the coronavirus pandemic as people were forced to stay indoors.

Restraint in the Cloud TV Market

However, inadequate infrastructure for high-speed network connectivity and government rules and policies on bandwidth allocations for providing internet services are the restraining factors for the growth of the Cloud TV Market. Furthermore, the lack of quality of video content to be delivered on cloud TV is another factor hampering the growth of this market.

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Organization Size – Segment Analysis

Based on the Organization Size, the Large Enterprises segment is expected to grow at a higher CAGR during the forecast period. Cloud TVs help firms with easy and quick installations, thus helping in growing their existing markets. Furthermore, they help in saving a lot of time and reduce building and maintenance expenses. Integrated solutions can capitalize on the power of cloud computing platforms, such as Google Cloud, and Microsoft Azure, to offer a streamlined cloud TV platform from planning to delivery of personalized content, installation and implementation of online video services, and embrace the growth for customers launching large-scale cloud TV services.

Vertical – Segment Analysis

Based on the Vertical, the Media Organizations and Broadcasters segment is expected to grow at a higher CAGR during the forecast period. Media and broadcasting are huge and wide vertical. It encircles video and audio content distribution, publishing, film, music, and social media, among others. However, a common trend over all the segments of media and broadcasting is the increasing importance of video content delivered over the internet. Advancement in the technological field and consumer behavior is driving a transformation in the way video content is delivered to consumers. The change involves a migration from existing broadcasting models and media platforms toward digital distribution over the internet to a diverse array of connected devices. The media and broadcasting segment focuses on interacting with its consumers to achieve deeper customer satisfaction. Cloud TV platforms is also used to broadcast live sports events, which includes live voting for viewers, helping them in consumer engagement and retention. With the help of AI and analytics, the media and broadcasting companies display preferred content to their consumers, resulting in an increase in viewing time and advertisement revenue.

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Regional – Segment Analysis:

Based on the regional, the Asia-Pacific projected to dominate the market during the forecast period. Developing economies like India and China have the highest potential for growth, with increasing penetration of the internet and the rising number of smart devices set to shape the market significantly. Moreover, India has a vast population, and it was projected to accommodate 800 million smart devices by 2020, making it the biggest smart device user in the world. This shows the potential for the cloud TV market share to expand, indicating a rapidly evolving market. In the Asia-Pacific region, China is a major contributor to the public cloud in terms of revenue. Cloud services and IaaS, in particular, are fully grasped by domestic enterprise users. The local IaaS market is the primary choice for small and medium enterprises to construct IT resources in the fields of gaming, video, and mobile internet. The recent introduction of Jio services by Reliance has led to an increase in the awareness of 4G internet services by a huge margin. Educating the audience by explaining the potential of the service provided goes a long way in establishing the trust of the consumer. The APAC region is witnessing the growing adoption of video streaming among consumers who are increasingly adopting smart technology.

Top Market Players

Various notable players operating in the market include Kaltura, Inc., Brightcove Inc., Amino Communications, Muvi LLC, IntelliMedia Networks., MwareTV, MatrixStream Technologies, Inc., CSG Systems International Inc, Viaccess-Orca, Simplestream Limited, among others.ve Inc.

Key Developments:

• • In 2020, CSG Systems International Inc and Bell Canada, Canada’s largest communication company providing advanced wireless, Internet, TV, and business services, announced a seven-year extension to their long-standing partnership. CSG Systems International would continue to support the residential customer service and billing for Bell Canada’s Fibe and Alt TV services.
  • In 2019, Brightcove Inc. acquired the online video platform business of Ooyala, a provider of cloud video technology, for USD 15 million in cash and stock. The strategic acquisition strengthens Brightcove’s position as a market leader in the online video industry. With this acquisition, Ooyala’s OVP customers joined the list of companies working with Brightcove Inc.

Segments covered in the Report:

The global Cloud TV market has been segmented on the basis of Deployment Type, Device Type, Organization Size, Vertical and regions. Based on Deployment Type, the market is segmented into Public cloud and Private cloud. Based on Device Type, the market is segmented into Set Top Box and Mobile phones and Connected TV. Based on Organization Size, the market is segmented into Small and Medium-sized Enterprises and Large Enterprises. Based on Vertical the market is segmented into Telecom companies and Media organizations and broadcasters. 

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Key questions answered in this research report:

• • At what pace is global Cloud TV market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Cloud TV market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Cloud TV market?
  • Which Deployment Type generated maximum revenues in 2021 and identify the most promising Deployment Type during the forecast period?
  • What are the various Device Type areas of global Cloud TV market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Cloud TV Market by Deployment Type

• • Public cloud
  • Private cloud

Global Cloud TV Market by Device Type

• • Set Top Box
  • Mobile phones and Connected TV

Global Cloud TV Market by Organization Size

• • Small and Medium-sized Enterprises
  • Large Enterprises

Global Cloud TV Market by Vertical

• • Telecom companies
  • Media organizations and broadcasters

Global Cloud TV Market by Region

• • North America Cloud TV Market (Option 1: As a part of the free 25% customization)
    • By Deployment Type
    • By Device Type
    • By Organization Size
    • By Vertical
    • US Market All-Up
    • Canada Market All-Up
  • Europe Cloud TV Market (Option 2: As a part of the free 25% customization)
    • By Deployment Type
    • By Device Type
    • By Organization Size
    • By Vertical
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Cloud TV Market (Option 3: As a part of the free 25% customization)
    • By Deployment Type
    • By Device Type
    • By Organization Size
    • By Vertical
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Cloud TV Market (Option 4: As a part of the free 25% customization)
    • By Deployment Type
    • By Device Type
    • By Organization Size
    • By Vertical
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Cloud TV (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Kaltura, Inc.
  • Brightcove Inc.
  • Amino Communications
  • Muvi LLC
  • IntelliMedia Networks.
  • MwareTV
  • MatrixStream Technologies, Inc.
  • CSG Systems International Inc
  • Viaccess-Orca
  • Simplestream Limited