Middle East Movies and Entertainment Market

Introduction of the Middle East Movies and Entertainment Market Report

Middle East movies and entertainment have a different and distinctive culture of cinema in both history and infrastructure. Rising infrastructure development for the media and entertainment with triggered demand for events coupled with the emergence of cinema in the Middle East is expected to witness potential demand for the movies and entertainment market in the Middle East region.

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Market Dynamic

Key Drivers and Emerging Trends

Rising popularity towards watching 3D movies in the Middle East and surge in the gaming audience with the exponential growth of virtual reality is projected to drive the media and entertainment market growth. According to the We Forum Organization, UAE ranked 35th position for the gaming markets based on the total revenue generated USD 324 Million in 2018. Additionally, several leading players have launched new marketing and distribution platforms through digital advertising due to rapidly edging traditional channels such as TV, print, etc. The digital media and entertainment had increased the spending by 70% in the total MENA in 2020 due to shifting from traditional media towards the latest technology market trends such as digital newspapers, IPTV, DTH, and digital cable, as well as the online sales of music and movies, is anticipated to boost industry progress.

The presence of several well-established players characterizes the Middle East movies and entertainment market. These players account for a significant market share and have diverse product portfolios and a strong presence across the region. The market also comprises small to midsized players that offer a selected range of products and mainly serve country-level customers. 

Restraint in the Middle East Movies and Entertainment Market

During the Covid-19 pandemic, all the cinema halls and malls were closed, affecting the offline media and entertainment business across the Middle East region. However, indoor games such as mobile gaming, video gaming entertainment segments have shown immense growth in this region.

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Rising new product launching related to the media and entertainment with the surge in advanced technology adoption such as augmented reality and virtual reality is expected to witness potential market growth. Further, evolving needs of customers and rising competitive edge offering with innovative entertainment services such as a monthly subscription basis have propelled the market growth. For instance, in 2020, beIN Media Group, LLC launched a new cinema service that offers the latest international movies. The company has collaborated with film distributors to provide the latest movies for its subscribers before seen in the cinema.

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Countries – Segment Analysis:

Based on the country, UAE is growing at highest CAGR in 2020 due to increasing income of the people in the country with surge in huge investment for the entertainment infrastructure by the government. For instance, The Abu Dhabi Executive Council in UAE has approved a USD 12.3 billion for building new project development plan in 2020. It includes reviving major projects such as the construction of strategic infrastructure like shopping malls, 61 shopping centres for the completion of Riyadh City. This increase in investment is expected to create huge demand for the movies and entertainment market growth in UAE. 

Top Market Players

Various notable players operating in the market include Bein Media Group, LLC, The Walt Disney Company, All Over Group, Sony Entertainment, Inc., Silvergrey, Netflix, Inc., The Idea Factory, Amazon.Com, Inc., Mbc Group, Mazzika Group, and among others. 

Key Developments:

• • In 2021, beIN Media Group Doha-based partnered with Sony Pictures Television for the multi-year content deal across North Africa, Middle East, and Turkey to host beIN’s TV outlets. This partnership with BeIN Media Group will provide 180 pay-TV channels across the Middle East, Turkey, and North Africa.

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Key questions answered in this research report:

• • At what pace is Middle East Movies and Entertainment market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Middle East Movies and Entertainment market? What will be the impact of drivers and restraints in the future?
  • What are the various areas of Middle East Movies and Entertainment market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Middle East Movies and Entertainment Market by Countries

• • UAE Movies and Entertainment Market All-Up (Option 1: Free 25% Customization)
  • Saudi Arabia Movies and Entertainment Market All-Up (Option 2: Free 25% Customization)
  • Egypt Movies and Entertainment Market All-Up (Option 3: Free 25% Customization)
  • Rest of Middle East Movies and Entertainment Market All-Up (Option 4: Free 25% Customization)