Europe, Middle East & Africa Outdoor Candle Market

Introduction of the Europe, Middle East & Africa Outdoor Candle Market Report

Outdoor candles are designed to provide pleasing aesthetics, pleasant aroma, and ambiance of outdoor spaces used among household owners. Outdoor candles are available through online portals and offline shops and beauty & gift retailer shops. Several independent brands and fashion houses have introduced innovative products to constantly capture new customers and retain existing ones.

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Market Dynamic

Key Drivers and Emerging Trends

The factors driving the global Europe, Middle East & Africa outdoor candle market include the rise in the commercial utility of outdoor candles along with the surge in demand in numerous spa and massage centers, hotels, and restaurants. Europe is the most significant demand for outdoor candles due to rising demand, consumption, and imports at a rapid pace. Candles have become popular decorative accessories that have shown good opportunities for exporters from developing countries. Rising demand by the retailers and wholesalers for decorative and gift items in the Middle East, Africa, and Europe region have propelled the outdoor candle market growth.

Several manufacturers are focusing on importing candles from countries such as China, India, and Vietnam, due to low product prices and the presence of several manufacturers. European imports from China, India, Vietnam have witnessed massive growth due to a surge in demand in the European and Middle East Countries. For instance, according to the European Commission in 2018, the import of candles from Asia-Pacific countries China, India, Vietnam valued at USD 290 million, USD 19 Million, and USD 29 million, respectively.

Restraint in the Europe, Middle East & Africa Outdoor Candle Market

However, the fluctuation in demand in odd seasons and concerns related to import and export during the Covid-19 pandemic restrictions imposed by several European and Middle East countries may hamper the global Europe, Middle East & Africa outdoor candle market.

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During the Covid-19 pandemic, the indoor and outdoor air fresheners and candles have created a massive demand for creating a favorable environment for a new and luxurious home. For instance, according to the 2020 data from the National Pupil Database (NPD), candles sale increased by 5% in the U.K., compared to 2019. The outdoor candles are infused with blends of essential oils, wax with an extensive range of fragrances and flavors such as ylang-ylang, sandalwood, lavender, and patchouli.

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Europe region is dominated the growth of the outdoor candle market due to growing demand for the candles during the COvid-19 pandemic to create the pleasant environment and growing spending numerous shopping malls, spa and massage centres, hotels, and restaurant. For instance, Europe has more than 9,500 shopping centres which use outdoor candles for the decoration purposes in malls to create pleasant environment. 

Top Market Players

Various notable players operating in the market include The White Company, Copenhagen Candle Company, Stennah& Hope Ltd, The Harrogate Candle Company, Yankee Candle, Scent Perfique, Duffy and Scott Candlemakers Ltd, Contract Candles & Diffusers, Gala Group Gmbh, Engels Kerzen, and among others. 

Key Developments:

• • In 2020, Yankee Candle partnered with Order groove the leader in Relationship commerce provider to create a new subscription box program and establish a new customer relationship for sales that ultimately generate more revenue. 

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Key questions answered in this research report:

• • At what pace is Europe, Middle East & Africa Outdoor Candle market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Europe, Middle East & Africa Outdoor Candle market? What will be the impact of drivers and restraints in the future?
  • What are the various areas of Europe, Middle East & Africa Outdoor Candle market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Europe, Middle East & Africa Outdoor Candle Market by Region

• • Europe Outdoor Candle Market (Option 1: As a part of the free 25% customization)
    • UK Outdoor Candle Market All-Up
    • Germany Outdoor Candle Market All-Up
    • France Outdoor Candle Market All-Up
    • Spain Outdoor Candle Market All-Up
    • Rest of Europe Outdoor Candle Market All-Up
  • Middle East and Africa Outdoor Candle Market (Option 2: As a part of the free 25% customization)
    • UAE Outdoor Candle Market All-Up
    • Saudi Arabia Outdoor Candle Market All-Up
    • Turkey Outdoor Candle Market All-Up
    • Egypt Outdoor Candle Market All-Up
    • Rest of Middle East and Africa Outdoor Candle Market All-Up