POS Display Market

Introduction of the POS Display Market Report

A Point-of-Sale display (POS display) is a type of sales promotion in which products are displayed near or on a transactional purchase area. They are most effective when used to display or promote convenience goods. The main idea behind such displays is to draw consumer’s attention to products and encourage them to make an impulse purchase.

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Market Dynamic

Key Drivers and Emerging Trends

The global point of sale materials (PoSM) market is driven by the prevalent eminence of the industry in the in-store promotions sector. The key end-users for the industry like retail, FMCG, and food and beverage industries are driving the demand in the POS displays. The suppliers in the industry are striving to expand their geographic footprint and diversifying the range of their services to create a bigger share of buyers’ trade marketing spend. The demand for near-field communication-ready systems is growing, leading to the growth of the global point of sale (POS)  Display market. The food and beverage, cosmetics, and personal care sectors are witnessing significant growth in the POP display market, thus, further enhancing the point of sale display market growth. There has been an increasing adoption of on-shelf and PDQ displays to draw customer attention, which has improved the importance of these displays as it a powerful tool to drive walk-ins. Suppliers are investing heavily in technology to ensure enhanced capabilities that are further driving the growth of the market. 3D technology has also become well-known with the many users adopting the technology to avail services like virtual fitting rooms. Such technological innovations and the rising ability to customize content based on customers’ expectations are expected to drive the growth of the POS display market.

Restraint in the POS Display Market

However, high initial costs associated with the installation of POS displays is a major restraining factor that is hampering the POS Display market growth.

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Product Type – Segment Analysis

Based on the Product Type, the Countertop Displays segment is expected to grow at a high CAGR during the forecast period. These displays are used to trigger what marketers refer to as “problem recognition response” in consumers. Products on a countertop display are usually things that are not on a consumer’s mind. Point of sale displays offer visual exposure to products and helps make consumers realize that they may require that particular product to solve a problem. They capture the consumer’s attention and create impulse purchases.

End-User – Segment Analysis

Based on the End-User, the Restaurants segment is expected to grow at a high CAGR during the forecast period. The restaurants with online delivery services are aimed to increase POS purchases. Online ordering and delivery are predicted to encourage POS investments so that the costly third-party fees for restaurants can be avoided. The customer does not interact with any of the information on the display screen or press any buttons; instead, they simply use it as a visual confirmation. A customer display screen can also be customized with the restaurant’s specific branding and used to provide customers with additional information about promotions, restaurant reward programs, new menu items, and more. They are most commonly used by limited-service restaurants, like fast-casual and fast-food courts, because they can be displayed on the counter where the customer places and pays for their order. Hence, this ongoing trend of display screens in restaurants is expected to surge the POS display market size during the forecast period.

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Regional – Segment Analysis:

Based on the region, the Asia-Pacific region is projected to dominate the market during the forecast period. The growth of the market in this region is expected to be driven by a rise in regional sourcing practices for cost-saving opportunities. Furthermore, the use of POS machines as a mode of marketing has been identified as an emerging trend in the Asia-Pacific market. POS displays can now be employed with 4k and Ultra 4k technologies. They are also necessary for effective promotions and visual merchandising in retail stores. Thus, the above factors contribute to the expansion of the POS display market size in Asia-Pacific region during the forecast period.

Top Market Players

Various notable players operating in the market include IPC, WestRock Company, DS Smith, Menasha Packaging Company, LLC, INDEVCO Group, Georgia-Pacific, Smurfit Kappa, International Paper, Sonoco Products Company, Shopify, among others. 

Key Developments:

• • In 2021, DS Smith supported ASDA to replace 1 million pieces of unnecessary plastic from its POS displays to challenge industry standards and find more sustainable solutions within its shops.
  • In 2020, Shopify launched rebuilt and upgraded Shopify POS to merchants around the world. The all-new Shopify POS unlocks the power of omnichannel for businesses by bringing in-person and online sales together in one place.

Segments covered in the Report:

The global POS Display market has been segmented on the basis of Product Type, End-User and regions. Based on Product Type, the market is segmented into Countertop Displays, Free-standing Displays, Floor Displays, Others. Based on End-User, the market is segmented into c. 

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Key questions answered in this research report:

• • At what pace is global POS Display market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in POS Display market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global POS Display market?
  • Which Product Type generated maximum revenues in 2020 and identify the most promising Product Type during the forecast period?
  • What are the various End-User areas of global POS Display market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2020
Market Forecast Period	2021-2028
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Product Type, By End-User, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	IPC, WestRock Company, DS Smith, Menasha Packaging Company, LLC, INDEVCO Group, Georgia-Pacific, Smurfit Kappa, International Paper, Sonoco Products Company, Shopify, among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global POS Display Market by Product Type

• • Countertop Displays
  • Free-standing Displays
  • Floor Displays
  • Others

Global POS Display Market by End-User

• • Retailers
  • Auto Dealers
  • Banks
  • Construction Companies
  • Restaurants
  • Community Events
  • Others

Global POS Display Market by Region

• • North America POS Display Market (Option 1: As a part of the free 25% customization)
    • North America POS Display Market by Product Type
    • North America POS Display Market by End-User
    • US POS Display Market All-Up
    • Canada POS Display Market All-Up
  • Europe POS Display Market (Option 2: As a part of the free 25% customization)
    • Europe POS Display Market by Product Type
    • Europe POS Display Market by End-User
    • UK POS Display Market All-Up
    • Germany POS Display Market All-Up
    • France POS Display Market All-Up
    • Spain POS Display Market All-Up
    • Rest of Europe POS Display Market All-Up
  • Asia-Pacific POS Display Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific POS Display Market by Product Type
    • Asia-Pacific POS Display Market by End-User
    • China POS Display Market All-Up
    • India POS Display Market All-Up
    • Japan POS Display Market All-Up
    • Rest of APAC POS Display Market All-Up
  • RoW POS Display Market (Option 4: As a part of the free 25% customization)
    • RoW POS Display Market by Product Type
    • RoW POS Display Market by End-User
    • Brazil POS Display Market All-Up
    • South Africa POS Display Market All-Up
    • Saudi Arabia POS Display Market All-Up
    • UAE POS Display Market All-Up
    • Rest of world (remaining countries of the LAMEA region) POS Display Market All-Up

Major Players Operating in the POS Display (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • IPC
  • WestRock Company
  • DS Smith
  • Menasha Packaging Company, LLC
  • INDEVCO Group
  • Georgia-Pacific
  • Smurfit Kappa
  • International Paper
  • Sonoco Products Company
  • Shopify