Sustainable Cleaning Products Market

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Market Dynamic

Key Drivers and Emerging Trends

Rising sustainable/ green cleaning products with consumer needs for cleaning products has acted as a driving factor for the market. The major shift from conventional cleaning products to cleaning green products is another major factor which has majorly contributed in the expansion of the market. Green cleaning products contribute these improvements using less or no harmful chemicals and Volatile Organic Compounds (VOC). Green cleaning products also encourage the usage of recyclable and renewable materials. By switching to green cleaners, buyers can avoid cleaning products containing toxic chemicals, thereby avoiding the various environmental and health impacts and risks associated with their manufacturing, use and disposal. For instance, green cleaners can significantly improve indoor air quality, reduce cleaning-related health problems. Furthermore, large retail chains are popular self-reported places to shop for household-cleaning products, and e-commerce is showing promise, particularly in the Asian markets.

In addition, COVID-19 pandemic has certainly impacted on the sustainable cleaning products market. Due to the global lockdown and restrictions, major production plants and distribution channel, import-export was impacted which had made a grey spot on the market.

Restraint in the Sustainable Cleaning Products Market

However, sustainable products much process time as compared to the chemical-based product which is likely to hamper the overall growth of the market.

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Products – Segment Analysis

Based on the product, laundry detergents is witnessed to grow at a higher CAGR in the market over the forecast period. In addition, the rising prominence of e-commerce is expected to be the key factor driving product growth, especially among the working-class due to easy accessibility and convenience. Strategic initiatives by the players in the market has surged the growth of the market. For instance, in 2019, Church and Dwight Co. Inc. officially launched laundry detergent namely OXICLEAN which has helped the product in holding the major pie of the market.

End-Use – Segment Analysis

Based on the end-use, residential is witnessed to grow at a higher CAGR in the market over the forecast period. The rising penetration of washing machines in developing economies is expected to drive growth over the predicted period. GCPL, Godgrej Consumer Products Ltd. in 2021, announced the expansion of the detergent portfolio, with the launches oof product Eee Variant, which is widely used across the residents and has helped in the expansion of the market.

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Regional – Segment Analysis:

Based on the regional coverage, Asia-Pacific is witnessed to grow at a higher CAGR in the market over the forecast period. The strong presence of the key players such as Unilever and Procter & Gamble have very strong in India due to the presence of strong regional players such as Rohit Surfactants Pvt. Ltd. and Nirma Limited. For instance, Rohit Surfactants Pvt. Ltd. is involved in offering Xpert Dish bar, Ghadi Machine Wash etc. which has contributed to the growth of the market.

Top Market Players

Various notable players operating in the market, include, Church and Dwight Co. Inc., Colgaet Palmolive Co., Godgrej Consumer Products Ltd., Henkel AG & Co., Kao Group, P & G, Reckitt Benckiser Group Plc, S.C. Jhonson and Son Inc., Unilveer N.V., Goodmaid Chemical Corporatiion, among others. 

Key Developments:

• • In 2020, Godrej Consumer Products Limited (GCPL) introduced a new brand, Godrej ProClean. This venture helped the FMCG maker move into home cleaning products.
  • In 2019, Church and Dwight Co. Inc., officially announced the launch of a laundry solution, OXICLEAN laundry detergent which has helped in the company in expanding the product portfolio of the company.

Segments covered in the Report:

The global sustainable cleaning products market has been segmented on the basis of products, end-use, and regions. Based on products, the market is segmented into laundry detergents, surface cleaners, dishwashing products, toilet cleaners, and others. Based on end-use, the market is segmented into Residential, Commercial, and Industrial. 

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Key questions answered in this research report:

• • At what pace is global Sustainable Cleaning Products market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Sustainable Cleaning Products market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Sustainable Cleaning Products market?
  • Which Products generated maximum revenues in 2019 and identify the most promising Products during the forecast period?
  • What are the various End-Use areas of global Sustainable Cleaning Products market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2020
Market Forecast Period	2021-2028
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Products, By End-Use, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Church and Dwight Co. Inc., Colgaet Palmolive Co., Godgrej Consumer Products Ltd., Henkel AG & Co., Kao Group, P & G, Reckitt Benckiser Group Plc, S.C. Jhonson and Son Inc., Unilveer N.V., Goodmaid Chemical Corporation, among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Sustainable Cleaning Products Market by Products

• • Laundry Detergents
  • Surface Cleaners
  • Dishwashing Products
  • Toilet Cleaners
  • Others

Global Sustainable Cleaning Products Market by End-Use

• • Residential
  • Commercial
  • Industrial

Global Sustainable Cleaning Products Market by Region

• • North America Sustainable Cleaning Products Market (Option 1: As a part of the free 25% customization)
    • By Products
    • By End-Use
    • US Market All-Up
    • Canada Market All-Up
  • Europe Sustainable Cleaning Products Market (Option 2: As a part of the free 25% customization)
    • By Products
    • By End-Use
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Sustainable Cleaning Products Market (Option 3: As a part of the free 25% customization)
    • By Products
    • By End-Use
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Sustainable Cleaning Products Market (Option 4: As a part of the free 25% customization)
    • By Products
    • By End-Use
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Sustainable Cleaning Products (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Church and Dwight Co. Inc.
  • Colgaet Palmolive Co.
  • Godgrej Consumer Products Ltd.
  • Henkel AG & Co.
  • Kao Group
  • P & G
  • Reckitt Benckiser Group Plc
  • C. Jhonson and Son Inc.
  • Unilveer N.V.
  • Goodmaid Chemical Corporatiion