Baby Diaper Market

Baby Diaper Market size reached USD 65.1 billion in 2021 and is estimated to reach USD 87.7 billion in 2029 and the market is estimated to grow at a CAGR of 3.8% from 2022-2029

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Market Dynamic

Key Drivers and Emerging Trends

The major factor driving the growth of baby diaper market includes growing concern pertaining the hygiene of infants Increasing health awareness. Increasing working population, and growing number of childbirths are forecast to expand the market growth. According to the report by United Nations, the fertility level will reach 2.2 births per woman by the end of 2050, thus, increasing the number of infants and toddlers. In addition, increasing inclination towards environment friendly and high-quality baby products aided by the growing per capita income has propelled the demand for biodegradable diapers.
Ongoing development in the fabric used in diaper, with user-friendly features and development of smart diapers with advanced designs have increased the Baby Diaper Market share. For instance, in 2019, Kimberly Clark’s sub-brand Huggies launched organic super thin platinum diapers with Vitamin E and wheat germ oil to keep baby’s skin smooth for 12 hours. Moreover, growing concern about the rashes from diaper which result from wet and infrequently changed diaper will augment the Baby Diaper Market size. The advent of smart wearable devices has inclined leading players to emphasize on manufacturing diapers incorporated with sensors that sends alerts to detect any leak, which is likely to offer enormous growth opportunities to the market.

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Type – Segment Analysis

Based on the type, disposable diaper is expected to have a significant capture in the global baby diaper market during the forecast period. This is due to the parent’s preference, ease of availability, good absorption rate, and easy attachment of these disposable diapers into babies. Cloth diapers might also witness good growth in the global baby diaper market as they can be washed and reused several times again.

Distribution Channel – Segment Analysis

Based on the distribution channel, pharmacies are expected to capture the highest market growth over the forecast period in the global baby diaper market. This is due to the ease of availability and near access for parents for a wide variety and different range of diapers in pharmacy stores in their locality. Online retailers might also witness good growth in the global baby diaper market over the forecast period as parents are cautious of stepping out during the pandemic and will prefer buying things online.

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Regional – Segment Analysis:

Based on the region, North America is expected to capture significant market growth in the global baby diaper market over the forecast period. This is due to the diverse offerings of various eco-friendly diapers by the leading manufacturers in that region. For instance, Bambo Nature USA offers baby diapers whose ingredients are grown from organic ingredients and reducing risk of allergy. Europe is projected to hold a good growth in the global baby diaper market growth due to parent’s concern for their children’s personal hygiene in that region.

Top Market Players

Various notable players operating in the market, include, Bumkins Finer Baby Products Inc., Domtar Corporation, Essity Aktiebolag (PUBL), First Quality Enterprises Inc., Hengan International Group Company Limited, Kao Corporation, Kimberly-Clark Corporation, Ontex Group NV, The Procter & Gamble Company and Unicharm Corporation., among others. 

Key Developments:

• • In 2021, Kimberly-Clark customized its Pull-Ups depending upon parent’s feedback. The company acknowledged the needs of parents and launched an improved version of Huggies Pull-Ups with Disney-themed graphics to fascinate the kids while parents teach them how to stay dry.
  • In 2021, Pamper, introduced new hybrid diapers to its Pure Protection product line, which are partly reusable and disposable, that reduces the use of disposable material by around 25% more than before.
  • In April 2021, Kimberly-Clark Softex (PT Softex Indonesia) is committed to minimizing environmental impacts by expanding existing diaper recycling facilities and boosting waste management efficiency. The latest one is by signing partnership agreements with an online circular economy platform, Octopus, through a Memorandum of Understanding (MoU). This partnership aimed to enhance used baby diaper collections in targeted Kimberly-Clark Softex’s recycling facilities and support new job creation.
  • In Sept 2020, Kimberly-Clark announced that it has entered into a definitive agreement to acquire Softex Indonesia, a leader in the fast-growing Indonesian personal care market, in an all-cash transaction for approximately $1.2 billion from a group of shareholders including CVC Capital Partners Asia Pacific IV.
  • In July 2020, Proctor & Gamble launched Lumi, the award-winning, sleep routine system created by Pampers in partnership with Verily and Logitech that helps parents track day-to-day developments, and monitor their baby, 24/7, so they can see emerging patterns and establish a suitable routine.

Segments covered in the Report:

The global baby diaper market has been segmented based on type, distribution channel, and regions. Based on type, the market is segmented into cloth, single-use, and biodegradable. Based on distribution channels, the market is segmented into pharmacies, online retailers, hypermarkets/supermarkets, and others. 

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Key questions answered in this research report:

• • At what pace is global baby diaper market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in baby diaper market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global baby diaper market?
  • Which type generated maximum revenues in 2021 and identify the most promising type during the forecast period?
  • What are the various distribution channel areas of global baby diaper market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Revenues (2021)	USD 65.1 billion
Market Base Year	2021
Market Forecast Period	2022-2029
Base Year & Forecast Units	Revenues (USD Billion)
Market Segment	By Type, By Distribution Channel, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Bumkins Finer Baby Products Inc., Domtar Corporation, Essity Aktiebolag (PUBL), First Quality Enterprises Inc., Hengan International Group Company Limited, Kao Corporation, Kimberly-Clark Corporation, Ontex Group NV, The Procter & Gamble Company, Unicharm Corporation., among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Baby Diaper Market by Type

• • Cloth
  • Single Use
  • Biodegradable

Global Baby Diaper Market by Distribution Channel

• • Pharmacies
  • Online Retailers
  • Hypermarkets/Supermarkets
  • Others

Global Baby Diaper Market by Region

• • North America Baby Diaper Market (Option 1: As a part of the free 25% customization)
    • By Type
    • By Distribution Channel
    • US Market All-Up
    • Canada Market All-Up
  • Europe Baby Diaper Market (Option 2: As a part of the free 25% customization)
    • By Type
    • By Distribution Channel
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Baby Diaper Market (Option 3: As a part of the free 25% customization)
    • By Type
    • By Distribution Channel
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Baby Diaper Market (Option 4: As a part of the free 25% customization)
    • By Type
    • By Distribution Channel
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Global Baby Diaper Market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Bumkins Finer Baby Products Inc.
  • Domtar Corporation
  • Essity Aktiebolag (PUBL)
  • First Quality Enterprises Inc.
  • Hengan International Group Company Limited
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Ontex Group NV
  • The Procter & Gamble Company
  • Unicharm Corporation