Postnatal Health Supplements Market

Postnatal Health Supplements Market is anticipated to grow at a CAGR of 7% during forecast period due to decrease in infant mortality across the world.

Introduction of the Global Postnatal Health Supplements Market Report

The postnatal period is the most crucial period after the delivery of a child for six weeks, which further determines the health of the mother & baby. Postnatal health comprises various components like early detection, prevention, elimination of complications in both mother & child, if any, and counselling on breastfeeding plus maternal nutrition. To support these activities, many companies are launching postnatal health supplements for the excellent health of mothers & babies, which give their bodies essential nutrients & vitamins.

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Market Dynamic

Key Drivers and Emerging Trends

Few drivers boosting the global postnatal health supplements market is the decrease in infant mortality across the globe. These postnatal health supplements fulfil the need for essential nutrients & vitamins for both child and mother. According to UNICEF, postnatal mortality dropped to 6700 baby deaths per day in 2019 from 7000 baby deaths per day in 2018 globally, due to mothers’ awareness about their child’s health and their own health.  Moreover, nursing mother’s need for organic products to avoid any side effects is attracting natural or organic postnatal health supplements. For instance, Eu Natural offers a range of capsules for postnatal lactation containing fenugreek, moringa & goat’s rue which is gluten-free.

Restraint in the Postnatal Health Supplements Market

However, the lack of accessibility of these supplements to mothers in remote areas like villages & from lower-income groups might pose a challenge to the growth of the global postnatal health supplements market.

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Form – Segment Analysis

Based on the form, capsules are expected to significantly grow the global postnatal health supplements over the forecast period. They contain various forms of vitamins & nutrients, which is easy for pharmaceutical companies to formulate. Also, these are readily available in pharmacies and generally recommended by doctors to moms after the child’s birth. Liquids are also expected to hold a considerable growth in the global postnatal health supplements market owing to the mother’s preference as they are easy to digest.

Ingredient – Segment Analysis

Based on the ingredients, vitamins & minerals are expected to hold a significant growth over the forecast period in the global postnatal health supplements market. This is due to their easy availability in the form of capsules & tablets for direct consumption related to the global postnatal health supplements market. Also, organic postnatal health supplements might witness substantial growth due to the mother’s preference for these products without any side effects & gluten-free content in these supplements. For instance, ACTIF organic postnatal vitamin, nursing, and lactation supplement have organic cardamom seed, organic raspberry leaf, organic turmeric powder, among other natural vitamins obtained from organic fruits and plants.

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Regional – Segment Analysis:

Based on the region, North America is expected to capture significant growth in the global postnatal health supplements market during the forecast period. This is due to a steep decrease in infant deaths in that region owing to the use of these postnatal health supplements. According to the United Health Foundation, there were 5.7 infant deaths per 1000 live births in the year 2019 as compared to 5.9 infant deaths per 1000 live births in the year 2018.  The Asia Pacific is also expected to hold a considerable growth in the global postnatal health supplements market to avoid various nutrient & vitamin deficiency diseases in children after birth like rickets, night blindness, etc.

Top Market Players

Various notable players operating in the market, include, Nestle, GoBiotix, Fairhaven Health, The Honest Company Inc, Nordic Naturals, ACTIF USA, Pinkstork, Theralogix LLC, Vitabiotics Ltd and Eu Natural among others. 

Key Developments: 

• • In March 2021, GoBiotix launched new postnatal vitamin products consisting of vitamin E, K, A, B12, among others. These products will help in improving pregnant women’s and child’s health after the delivery.
  • In April 2020, Eu Natural, a leading wellness brand that creates plant-powered formulas to meet body’s needs, launched FERTILITY, the ultimate supplement bundle for male and female reproductive health. The MOMMA supplement is a powerful probiotic, which promotes digestive, immune, and vaginal health.

Segments covered in the Report:

The global postnatal health supplements market has been segmented on the basis of form, ingredient, and regions. Based on form, the market is segmented into capsules, tablets, liquids, gummies, chews, and others. Based on ingredient, the market is segmented into vitamin & mineral supplements, organic supplements, protein & amino acid supplements and others. 

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Key questions answered in this research report:

• • At what pace is global postnatal health supplements market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in postnatal health supplements market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global postnatal health supplements market?
  • Which form generated maximum revenues in 2020 and identify the most promising form during the forecast period?
  • What are the various ingredient areas of global postnatal health Supplements market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Postnatal Health Supplements Market by Form

• • Capsule
  • Tablets
  • Liquid
  • Gummies
  • Chews
  • Others

Global Postnatal Health Supplements Market by Ingredient

• • Vitamin & Mineral Supplements
  • Organic Supplements
  • Protein & Amino Acid Supplements

Global Postnatal Health Supplements Market by Region

• • North America Postnatal Health Supplements Market (Option 1: As a part of the free 25% customization)
    • North America Postnatal Health Supplements Market by Form
    • North America Postnatal Health Supplements Market by Ingredient
    • US Postnatal Health Supplements Market All-Up
    • Canada Postnatal Health Supplements Market All-Up
  • Europe Postnatal Health Supplements Market (Option 2: As a part of the free 25% customization)
    • Europe Postnatal Health Supplements Market by Form
    • Europe Postnatal Health Supplements Market by Ingredient
    • UK Postnatal Health Supplements Market All-Up
    • Germany Postnatal Health Supplements Market All-Up
    • France Postnatal Health Supplements Market All-Up
    • Spain Postnatal Health Supplements Market All-Up
    • Rest of Europe Postnatal Health Supplements Market All-Up
  • Asia-Pacific Postnatal Health Supplements Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Postnatal Health Supplements Market by Form
    • Asia-Pacific Postnatal Health Supplements Market by Ingredient
    • China Postnatal Health Supplements Market All-Up
    • India Postnatal Health Supplements Market All-Up
    • Japan Postnatal Health Supplements Market All-Up
    • Rest of APAC Postnatal Health Supplements Market All-Up
  • RoW Postnatal Health Supplements Market (Option 4: As a part of the free 25% customization)
    • RoW Postnatal Health Supplements Market by Form
    • RoW Postnatal Health Supplements Market by Ingredient
    • Brazil Postnatal Health Supplements Market All-Up
    • South Africa Postnatal Health Supplements Market All-Up
    • Saudi Arabia Postnatal Health Supplements Market All-Up
    • UAE Postnatal Health Supplements Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Postnatal Health Supplements Market All-Up

Major Players Operating in the Global Postnatal Health Supplements Market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Nestle
  • GoBiotix
  • Fairhaven Health
  • The Honest Company Inc
  • Nordic Naturals
  • ACTIF USA
  • Pinkstork
  • Theralogix LLC
  • Vitabiotics Ltd
  • Eu Natural