Electric Toothbrush Market

Electric toothbrush market is projected to witness a higher CAGR over the forecast period, due to accelerating per-capita income, rising awareness associated with oral hygiene, and ongoing technological innovations in electric toothbrush.

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Major Electric Toothbrush Market Drivers

The electric toothbrush is gaining ground over the manual toothbrush in the global market. The factors which are propelling the electric toothbrush market growth globally include the increasing consumer awareness regarding oral hygiene driven by the rising incidences of dental problems which include tooth decay, Root Infection and Enamel Erosion along with the growing geriatric population. Increasing technological advancements in the development of electric toothbrushes like Bluetooth technology or the implementation of artificial intelligence in a toothbrush is bolstering the growth of electric toothbrush in the market during the forecast period. As per the American Cancer Society, nearly 54,000 new cases of oral cavity were recorded, out of which 11,230 deaths from oral cavity were recorded for 2022, which is increasing the demand for electric toothbrush products in the United States. In addition to this, the rising disposable income coupled with rapid urbanization has led to improving living standards of the people, which in turn, will fuel the demand of the global electric toothbrush market worldwide.

Growing emphasis of manufacturers to use innovative silicon-based soft bristles that do not cause irritation and minimize the pain caused while brushing sensitive areas of oral cavities is driving the market growth. Additionally, ongoing technological advancements which include the development of smart electric toothbrushes with advanced pressure sensor technology, bluetooth connectivity and real-time data transfer to smartphones for continuous monitoring, are contributing to the market growth. Other factors, which include accelerating incomes of the consumers, along with strong promotional activities by manufacturers and easy product availability through online retail channels, are expected to drive the market further.

An electric toothbrush offers numerous advantages over the manual toothbrush such as easy to use, provides mobility, and have four modes of operation which gives kids a fun experience while brushing their teeth. All these exceptional benefits will encourage the consumers to opt for electric toothbrush for a better experience. On the other hand, the high cost of the toothbrush and the difficulty in finding the right replacement of brush heads are some of the factors which will hamper the growth of the market in the coming years.

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On the basis of product type, the rechargeable electric toothbrush is projected to grow at a higher CAGR during the forecast period owing to its ability to provide ease for brushing as it only needs to be guided along the surfaces when compared with the battery toothbrush. The rechargeable electric toothbrush offers high-tech features such as pressure sensors which helps the consumers to recognize if the brushing is too hard, timers to track duration for brushing, multiple brush head compatibilities, and digital reminders about replacing the brush head. On the other hand, Battery-powered electric toothbrush is estimated to hold a prominent share, due to their cost-efficiency as compared to rechargeable.

Head Movement Segment Analysis

On the basis of head movement, the rotation/oscillation toothbrush is anticipated to lead the market during the forecast period. The rotation toothbrush uses a 3D cleaning action that helps the brush head to adapt as per the teeth conditions. The toothbrush rotates, oscillates, and pulsates for breaking up and removing the plaque in an efficient way as compared to the manual toothbrush. The sonic/side-by-side toothbrush is expected to grow at a higher CAGR during the forecast period. The Sonic toothbrush pulsates from side to side to effectively and gently reach between gum line and teeth. In the case of sensitivity, a sonic toothbrush is considered to be more suitable as compared to the rotation/oscillation toothbrush.

Based on the application, the adult segment is anticipated to lead the market during the forecast period owing to the rising number of geriatric population and the increasing stress among the adults driven by the changing lifestyles and consumption of unhealthy products across the globe. Moreover, the growing consumer awareness regarding oral hygiene followed by the increasing dental problems is driving the demand of the market in this application.

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Regional Analysis

Asia-Pacific is projected to grow at a higher CAGR during the forecast period owing to the increasing disposable income of consumers, rising healthcare spending, and the rising awareness for the oral problems among the consumers. Moreover, the growing emphasis of leading players on the development of new products is anticipated to stimulate the market growth. For instance, according to the data published in India Today in June 2020, Xiaomi launched its T100 electric toothbrush in India. This product has a 30 days battery life with low noise and a glossy design. North America is estimated to lead the market during the forecast period, due to the growing emphasis on oral health, higher per-capita income and easy availability of advanced product variants.

Top Market Players

Various notable players operating in the global electric toothbrush market include Omron Corporation, Panasonic Corporation, Colgate-Palmolive Company, Pursonic LLC, Koninklijke Philips NV, The Procter & Gamble Company, Lion Corporation, Wellness Oral Care, Conair Corporation, Church & Dwight Co. Inc., Water Pik Inc., JSB Healthcare, FOREO, and Kolibree SAS, among others.

Key Market Developments: 

• • In 2019, The Procter & Gamble Company announced the launch of Oral-B Genius X electric toothbrush, which is integrated with artificial intelligence to help people track the part of the mouth they are brushing. The details for the position of the toothbrush is provided by a smartphone app to define those areas where additional brushing is needed.
  • In 2018, Philips launched a protective clean electric toothbrush to enable the users for gentle and effective cleaning of teeth. It has certain additional features that make consumers alert on the application of additional pressure leading to an enhancement in the brushing experience.

Segments covered in the Report:

Global electric toothbrush market is segmented by product type, bristles, head movement, application, and key regions. The product type segment is categorized into Battery and Rechargeable. Based on bristles, the market is segmented into Nanometer Bristles and Soft Bristles. Based on Head movement, the market is segmented into Sonic/Side-by-Side and Rotation/Oscillation. The application segment is categorized into Children and Adults.

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Report Coverage	Details
Market Revenues (2019)	USD Million
Market Base Year	2019
Market Forecast Period	2020-2027
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Product Type, By Bristles, By Head Movement, By Application, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Omron Corporation, Panasonic Corporation, Colgate-Palmolive Company, Pursonic LLC, Koninklijke Philips NV, The Procter & Gamble Company, Lion Corporation, Wellness Oral Care, Conair Corporation, Church & Dwight Co. Inc., Water Pik Inc., JSB Healthcare, FOREO, and Kolibree SAS, among others; A total of 14 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Electric Toothbrush Market by Product Type

• • Battery
  • Rechargeable

Global Electric Toothbrush Market by Bristles

• • Nanometer Bristles
  • Soft Bristles

Global Electric Toothbrush Market by Head Movement

• • Sonic/Side-by-Side
  • Rotation/Oscillation

Global Electric Toothbrush Market by Application

• • Children
  • Adults

Global Electric Toothbrush Market by Region

• • North America Electric Toothbrush Market (Option 1: As a part of the free 25% customization)

    • North America Electric Toothbrush Market by Product Type
    • North America Electric Toothbrush Market by Bristles
    • North America Electric Toothbrush Market by Head Movement
    • North America Electric Toothbrush Market by Application
    • US Electric Toothbrush Market All-Up
    • Canada Electric Toothbrush Market All-Up

  • Europe Electric Toothbrush Market (Option 2: As a part of the free 25% customization)

    • Europe Electric Toothbrush Market by Product Type
    • Europe Electric Toothbrush Market by Bristles
    • Europe Electric Toothbrush Market by Head Movement
    • Europe Electric Toothbrush Market by Application
    • UK Electric Toothbrush Market All-Up
    • Germany Electric Toothbrush Market All-Up
    • France Electric Toothbrush Market All-Up
    • Spain Electric Toothbrush Market All-Up
    • Rest of Europe Electric Toothbrush Market All-Up

  • Asia-Pacific Electric Toothbrush Market (Option 3: As a part of the free 25% customization)

    • Asia-Pacific Electric Toothbrush Market by Product Type
    • Asia-Pacific Electric Toothbrush Market by Bristles
    • Asia-Pacific Electric Toothbrush Market by Head Movement
    • Asia-Pacific Electric Toothbrush Market by Application
    • China Electric Toothbrush Market All-Up
    • India Electric Toothbrush Market All-Up
    • Japan Electric Toothbrush Market All-Up
    • Rest of APAC Electric Toothbrush Market All-Up

  • RoW Electric Toothbrush Market (Option 4: As a part of the free 25% customization)

    • RoW Electric Toothbrush Market by Product Type
    • RoW Electric Toothbrush Market by Bristles
    • RoW Electric Toothbrush Market by Head Movement
    • RoW Electric Toothbrush Market by Application
    • Brazil Electric Toothbrush Market All-Up
    • South Africa Electric Toothbrush Market All-Up
    • Saudi Arabia Electric Toothbrush Market All-Up
    • UAE Electric Toothbrush Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Electric Toothbrush Market All-Up

Major Players Operating in the Electric Toothbrush (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Omron Corporation
  • Panasonic Corporation
  • Colgate-Palmolive Company
  • Pursonic LLC
  • Koninklijke Philips NV
  • The Procter & Gamble Company
  • Lion Corporation
  • Wellness Oral Care
  • Conair Corporation
  • Church & Dwight Co. Inc
  • Water Pik, Inc.
  • JSB Healthcare
  • FOREO
  • Kolibree SAS