A2 Milk Market

A2 Milk Market is accounted for USD 11,390 million in 2020, growing at a robust CAGR of 17.1% during forecast period.

A2 Milk Market Overview

There are two types of variations in cows’ milk related to a beta-casein protein that is A1 and A2. The A1 milk is that type of milk that does not contain A2 casein protein, and A2 milk is the one that lacks A1 casein protein. The consumption of A2 milk helps prevent stomach discomfort such as diarrhea, bloating, and gas.

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Major A2 Milk Market Drivers

The factors driving the global A2 Milk Market include the rising milk consumption along with the growing dairy industry. For instance, more than 6 billion people globally consume milk and milk product. The growth of this market can be attributed to the growing health-conscious population and problems faced by consumers related to the gastrointestinal problems associated with conventional milk due to the presence of A1 beta-casein protein in it. For instance, according to CDC in 2021, the number of visits to the doctor with the digestive system as primary diagnosis was accounted for 37.2 million in US. Moreover, rising disposable income and growing awareness about the health benefits offered by A2 milk, such as increasing metabolic rate, boosting immunity, and promoting mental growth, are are also used in bakeries & confectionaries for the production of cake biscuits, etc. Thus, these factors have boosted the growth of this market. Furthermore, company are focusing on new innovation. For instance, in Oct 2021, a2 Milk and Hershey together will launch chocolate milk with 2% reduced fat a2 milk.

Restraint in the A2 Milk Market

However, the cost of A2 milk is high which hamper the growth of this market. Moreover, availability of traditional milk and vegan alternatives has also restrained the growth of this market.

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Form – Segment Analysis

Based on the Form, liquid segment is expected to grow at a higher CAGR rate in the global A2 Milk Market during the forecast period owing to the growing rate of consumption and convenience. Users prefer fresh milk for direct consumption as fresh milk offer high rate of nutrients required by humans’ body such as proteins, calcium, and vitamins.

Packaging Form – Segment Analysis

Based on the Packaging Form, carton segment is projected to grow at a higher CAGR rate in the global A2 Milk Market during the forecast period as it provides longer self-life to the product. Carton helps in incur lower transport cost with an advantage of convenience and safer to use by consumers.

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Regional – Segment Analysis:

Based on the region, Asia Pacific region is expected to grow at a higher CAGR rate in the global A2 Milk Market during the forecast period. This is attributed to the increasing popularity and growing consumption of milk beverages in the region. The availability of different cow breeds that produce a2 milk is abundant in the region. Moreover, factors such as increasing awareness associated with the health benefits offered by A2 milk products among the consumers will propel the growth for the A2 milk over the forecast period. Additionally, government initiative and investment in this region has also boosted the growth of this region. For instance, according to IBEF in 2020, India has launched the Implementation Guidelines for Animal Husbandry Infrastructure Development Fund (AHIDF) worth USD 2.13 billion with this aim of producing 330 million tons of milk by 2024.

Top Market Players

Various notable players operating in the market, include, Fonterra Co-operative Group Limited, The A2 Milk Company Limited, Pura, Dairy Farmers Milk Co-operative, Godrej Jersey, Vinamilk, Noumi Limited, Vedaaz, Gujarat Cooperative Milk Marketing Federation Ltd, Provilac, among others.

Key Developments:

• • In Dec 2020, the a2 Milk Company entered into binding agreements relating to the acquisition of a 75% interest in Mataura Valley Milk (MVM), a dairy nutrition business, located in Southland, New Zealand.
  • In Aug 2018, Vinamilk had launched the first A2 milk in the Vietnam. It will also be available in countries such as Australia, China, Zealand

Segments covered in the Report:

The global A2 Milk Market has been segmented on the basis of Form, Packaging Form, Distribution Channel, and regions. Based on Form, the market is segmented into Liquid and Powder. Based on Packaging Form, the market is segmented into Bottle, Carton and Others. Based on Distribution Channel, the market is segmented into Online Retail, Grocery & Convenience Stores, Supermarket & Hypermarket and Others.

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Market Segmentation

Global A2 Milk Market by Form

• • Liquid
  • Powder

Global A2 Milk Market by Packaging Form

• • Bottle
  • Carton
  • Others

Global A2 Milk Market by Distribution Channel

• • Online Retail
  • Grocery & Convenience Stores
  • Supermarket & Hypermarket
  • Others

Global A2 Milk Market by Region

• • North America A2 Milk Market (Option 1: As a part of the free 25% customization)

    • North America A2 Milk Market by Form
    • North America A2 Milk Market by Packaging Form
    • North America A2 Milk Market by Distribution Channel
    • US A2 Milk Market All-Up
    • Canada A2 Milk Market All-Up

  • Europe A2 Milk Market (Option 2: As a part of the free 25% customization)

    • Europe A2 Milk Market by Form
    • Europe A2 Milk Market by Packaging Form
    • Europe A2 Milk Market by Distribution Channel
    • UK A2 Milk Market All-Up
    • Germany A2 Milk Market All-Up
    • France A2 Milk Market All-Up
    • Spain A2 Milk Market All-Up
    • Rest of Europe A2 Milk Market All-Up

  • Asia-Pacific A2 Milk Market (Option 3: As a part of the free 25% customization)

    • Asia-Pacific A2 Milk Market by Form
    • Asia-Pacific A2 Milk Market by Packaging Form
    • Asia-Pacific A2 Milk Market by Distribution Channel
    • China A2 Milk Market All-Up
    • India A2 Milk Market All-Up
    • Japan A2 Milk Market All-Up
    • Rest of APAC A2 Milk Market All-Up

  • RoW A2 Milk Market (Option 4: As a part of the free 25% customization)

    • RoW A2 Milk Market by Form
    • RoW A2 Milk Market by Packaging Form
    • RoW A2 Milk Market by Distribution Channel
    • Brazil A2 Milk Market All-Up
    • South Africa A2 Milk Market All-Up
    • Saudi Arabia A2 Milk Market All-Up
    • UAE A2 Milk Market All-Up
    • Rest of world (remaining countries of the LAMEA region) A2 Milk Market All-Up

Major Players Operating in the Market Name (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Fonterra Co-operative Group Limited
  • The A2 Milk Company Limited
  • Pura
  • Dairy Farmers Milk Co-operative
  • Godrej Jersey
  • Vinamilk
  • Noumi Limited
  • Vedaaz
  • Gujarat Cooperative Milk Marketing Federation Ltd
  • Provilac