MENA Beauty and Personal Care Market

MENA Beauty and Personal Care Market Overview

Beauty and personal care are an innovative field that addresses the looks and health of someone’s hair, nails, and skin. Beauty and personal care involve support in the everyday task of personal nature such as washing, dressing, and complete body hygiene. Personal care help to promote healthy, prevent disease, maintain health, and cope with illness and without the support of healthcare.

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Major MENA Beauty and Personal Care Market Drivers

The factors driving the MENA Beauty and Personal Care market include increasing internet penetration among the younger generation and generating a tremendous influence on young consumers aged 18-27 in the region, which has outpaced the market growth. For instance, according to UNICEF in 2019, currently, children and young people (0–24-year-olds) in the Middle East and North Africa currently account for nearly half of the region’s population and have the potential to become the agent of change, which can expand the beauty and personal care market in the region. Being avid smartphone users, today millennial is more comfortable as more brands shift to e-commerce.

Furthermore, growing halal beauty products in the region are expected to poise the market. Halal products are products that steer clear of alcohol and animal products, notably pork. Most importantly, being halal makes sure the products are ethical, free from animal cruelty, and harmless to the environment. For instance, Dubai-based Shade M Beauty launched halal beauty products to cater to diverse Muslim consumer base in the region. Moreover, halal goes hand in hand with the growing vegan trend and clean beauty owing to no animal fat and animal cruelty young which can drive the overall growth of the market.

Restraint in the MENA Beauty and Personal Care Market

However, cosmetics are not regulated by FDA. Hence, most of the time, the danger associated with the ingredients used in cosmetics may have severe skin effects. For instance, in 2019, according to HealthHub (an initiative by the Ministry of Health in Singapore), people may experience burning, itchiness, redness, swelling, and later scaling and peeling of the skin can create restrain for the growth of the overall market.

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Type – Segment Analysis

Based on the type, skincare is expected to grow at the fastest rate in the MENA Beauty and Personal Care markets market during the forecast period owing to extremely hot weather and pollution in the region. The Middle East and Africa have severe itchy and blistering skin problem due to the high temperature in the region. Countries like Bahrain, Qatar, Kuwait are some of the hottest countries in the world, which lies in the MENA region. Cumulative sun exposure can cause basal and squamous cell skin cancer, severe blistering sunburns, usually before 18, can cause melanoma later in life, which can lead to expansion of skincare products in the region.

Distribution Channel – Segment Analysis

Based on the distribution channel, online channel is projected to dominate the largest market share over the forecast period in the MENA Beauty and Personal Care market due to the retail industry’s pivotal shifting towards e-commerce and creating growth opportunities for large and small retailers as well as for new generation of e-commerce pure players. For instance, L’Oréal Middle East has seen an increase in online sales of 750 percent since 2018, which is noted to be driven by a D2C e-commerce and e-distribution partnership with Dubai-based CNNB Solutions which signifies the great potential of beauty and personal care in E-Commerce.

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Key Developments:

• • In 2021, L’Oréal has assigned Malia Group (Abou Adal) as local distributor to sell its consumer product line in Beirut, Northern Mount Lebanon.
  • In 2021, HRC, a Japanese-based women’s beauty and wellbeing products company, had chosen the UAE for its expansion into the Gulf and the Middle East. This expansion will coincide with their participation at the Beautyworld Middle East 2021 exhibition.

Segments covered in the Report:

The MENA Beauty and Personal Care Market has been segmented on the basis of type, distribution channel, and countries. Based on type, the market is segmented into skin care, haircare, fragrances, deodorants, men’s grooming, colour cosmetics, fragrance, bath and shower, baby and child-specific products, and others. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, speciality stores, online, others.

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Market Segmentation

MENA Beauty and Personal Care Market by Type

• • Skin care
  • Haircare
  • Colour Cosmetics
  • Fragrance
  • Bath and Shower
  • Deodorants
  • Men’s grooming
  • Baby and child-specific products
  • Others

MENA Beauty and Personal Care Market by Distribution Channel

• • Supermarkets/Hypermarkets
  • Speciality Stores
  • Online
  • Others

MENA Beauty and Personal Care Market by Countries

• • UAE Beauty and Personal Care Market All-Up
  • Saudi Arabia Beauty and Personal Care Market All-Up
  • Egypt Beauty and Personal Care Market All-Up
  • Morocco Beauty and Personal Care Market All-Up
  • Rest of MENA Beauty and Personal Care Market All-Up