MEA Frozen Food Market

Middle East and Africa (MEA) Frozen Food Market is anticipated to grow at higher CAGR during the forecast period include the demand for convenience food products and the emergence of hectic lifestyle attributes.

Middle East and Africa Frozen Food Market Overview

Frozen food is processed food items manufactured by the preservation method to save the nutritional value, flavor, and color of the food. Frozen foods can be preserved for longer duration of time and eases the cooking process for the consumer.

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Major Middle East and Africa Frozen Food Market Drivers

The major factors driving the demand in Middle East and Africa (MEA) frozen food market include the demand for convenience food products and the emergence of hectic lifestyle attributes. Frozen food requires minimum preparation before consumption. Moreover, the frozen food market is growing due to the consumer’s interest in frozen pizza and versatile breakfast. The rising interest in convenience and on-the-go frozen ready-to-eat items has increased the adoption of frozen food products in MEA. Further, adopting efficient strategy to procure frozen food to ensure cost effectiveness from imported products. In addition, the innovation or improvement in frozen food items such as peas, pizza, sausages, plain chicken, and other frozen food products containing low fat, low cholesterol, whole wheat, and artificial additives will propel the demand in this region. Frozen food product offers various benefits such as cost-effectiveness, more accessible storage, preserved nutrition, extended shelf life, and reduced food waste.

Restraint in the Middle East and Africa (MEA) Frozen Food Market

However, the ideal temperature for frozen food is -18 degrees Celsius, and even a slight breakdown in the cold chain system can cause massive wastage. Installation of freezers can be expensive and requires a vast space. Even some frozen foods may not be as tasty and soft as fresh food. These factors can restrict the market growth of the Middle East and Africa frozen food market.

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Product Type – Segment Analysis

Based on the product type, the frozen ready meals segment is expected to grow at the highest CAGR in the Middle East and Africa (MEA) Frozen Food market during the forecast period. The growing consumer preference for frozen ready meal due to its various benefits and minimum cooking time and cost-effectiveness is the major factor for the increase in market share of the segment. The food service sector gets surge with frozen food as it allows them to serve faster and low time consuming in cafes, quick service restaurants, pub, bars, and so on.

Distribution Channel – Segment Analysis

Based on the distribution channel, the hypermarket/supermarket segment is projected to be the fastest growing market share over the forecast period in the Middle East and Africa (MEA) Frozen Food market. Supermarkets and hypermarkets are large food chains forming an important growing outlet for frozen food owing to the growing trend of on-the-go consumption.

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Key Developments:

• • In 2021, Africa’s RFG acquires frozen food business of PepsiCo owned local peer Pioneer. The acquisition includes brands such as Mama’s Today, Man’s Deal, and Big Jack which will added to RFG’s existing product portfolio.

Segments covered in the Report:

The Middle East and Africa (MEA) Frozen Food market has been segmented on the basis of product type, distribution channel. Based on Product Type, the market is segmented into Frozen Ready Meals, Meat & Poultry, Seafood, Vegetables & Fruits, Soup, Others. Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarkets, Convenience Store, Online, Others.

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Market Segmentation

Middle East and Africa (MEA) Frozen Food Market by Product Type

• • Frozen Ready Meals
  • Meat & Poultry
  • Seafood
  • Vegetables & Fruits
  • Soup
  • Others

Middle East and Africa (MEA) Frozen Food Market by Distribution Channel

• • Hypermarkets/Supermarkets
  • Convenience Store
  • Online
  • Others