Tissue Paper Market by Product (Toilet Paper, Facial Tissue, Paper Towel, Napkins and Others), By Application (Residential and Commercial), By Distribution Channel (Convenience Stores, Supermarkets/Hypermarkets, Online and Others) and By Region – Global Opportunities & Forecast, 2020-2027
Tissue Paper Market Overview
Tissue paper is produced by using the paper pulp of hardwood and softwood trees, water and chemicals. It is majorly used for hygiene and sanitation purposes as it is more suitable and convenient to use for cleaning and dry wet surfaces. In addition, tissue paper is the soft, absorbent and disposable paper which is used for multipurpose including cleaning face as most suitable alternatives to the washable handkerchiefs, toilet paper, table napkins, etc.
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Major Tissue Paper Market Drivers
Increasing awareness regarding health and hygiene among the population is one of the key factors supporting the growth of the tissue paper market. The other key factors which are responsible for driving the tissue paper market include ease of use, cost-effectiveness and low penetration of tissue paper substitutes across the globe. Moreover, increasing women workforce has led to the growing usage of tissue paper products that will further boost the global tissue paper market. A rise in the healthcare expenditure and change in the lifestyle of consumers will propel the growth of the tissue paper market. In addition, booming tourism and hospitality industries will increase the demand for tissue paper globally. For instance, the transportation cost of tissue papers is increasing then its actual cost owing to the spread of the COVID-19 across the globe which will further impact the growth of the tissue paper market. However, fluctuation in raw material prices and increasing concern regarding the deforestation will hamper the growth of the global tissue paper market.
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Based on the Product, Paper towel is expected to grow at the fastest rate in the Tissue Paper market over the forecast period owing to the high usage in the hospitality industries. In addition, paper towel is widely used for household and commercial purposes that will further enhance the growth in upcoming years. Facial tissue is also growing in the tissue paper market due to the change in the lifestyle along with the increase in the disposable income of consumers.
Based on the application, Commercial is projected to grow over the forecast period in the tissue paper market due to the growing concern related to health and hygiene among consumers that enhances the utilization of tissue paper products in various commercial spaces and office complexes. Increasing awareness of hygiene in the hospitality industry will support the growth of the commercial in the tissue paper market. Moreover, the rapid growth of the commercial sector, especially in developing countries, will further boost the tissue paper market.
Based on the Distribution Channel, Online distribution channels predicted to grow at the highest CACR in the tissue paper market owing to the rising adoption rate of e-commerce websites and increasing consumer preference for online shopping through various platforms such as Amazon. E-commerce retailers are providing multiple benefits such as discounts, cashback facilities, feasible delivery options and ease of product selection which will drive the online channel in the tissue paper market.
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Based on the region, Asia-Pacific is expected to grow at the fastest rate during the forecast period due to the rapid urbanization, increasing disposable income and increasing purchasing power of consumers especially in the developing economies such as China, India and Japan. Furthermore, increasing awareness related to personal hygiene and improving the standard of living of the individuals will further increase the demand for tissue paper in Asia- Pacific region.
Top Market Players
Various notable players operating in the market, include, The Procter and Gamble Co., Sofidel Group, Metsa Tissue, Hengan International, Kimberly-Clark Corp, Wepa Group, Asia Pulp & Paper, Cascades Inc., Georgia-Pacific LLC, CMPC SA, among others.
Key Developments:
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- In 2020, Metsa Tissue, a subsidiary of Metsa Group, planned to invest approx. EUR 10 million in the new production line at its Raubach mill in Germany for professional tissue papers. Through this expansion, the company will increase the annual production capacity of 16,000 tonnes and strengthen its presence in Western Europe.
- In 2019, The Procter and Gamble Co. launched toilet paper, i.e., Charmin forever roll to cater to the increasing demand of the consumers in the United States.
Segments covered in the Report:
The global Tissue Paper market has been segmented on the basis of Product, application, distribution channel and key region. Based on Product, the market is segmented into Toilet Paper, Facial Tissue, Paper Towel, Napkins and Others. Based on application, the market is segmented into Residential and Commercial. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online and Others.
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Report Coverage |
Details |
Market Base Year |
2019 |
Market Forecast Period |
2020-2027 |
Market Revenues Currency |
USD Million |
Base Year & Forecast Units |
Revenues (USD Million) |
Market Segment | By Product, By Application, By Distribution Channel, By Region |
Regional Coverage | Asia Pacific, Europe, North America, and RoW |
Companies Profiled | The Procter and Gamble Co., Sofidel Group, Metsa Tissue, Hengan International, Kimberly-Clark Corp, Wepa Group, Asia Pulp & Paper, Cascades Inc., Georgia-Pacific LLC, CMPC SA; a total of 10 companies covered. |
25% Free Customization Available | We will customize this report up to 25% as a free customization to address our client’s specific requirements |
Market Segmentation
Global Tissue Paper Market by Product
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- Toilet Paper
- Facial Tissue
- Paper Towel
- Napkins
- Others
Global Tissue Paper Market by Application
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- Commercial
- Residential
Global Tissue Paper Market by Distribution Channel
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- Supermarkets/Hypermarkets
- Convenience Stores
- Online
- Others
Global Tissue Paper Market by Region
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North America Tissue Paper Market (Option 1: As a part of the free 25% customization)
- North America Tissue Paper Market by Product
- North America Tissue Paper Market by Application
- North America Tissue Paper Market by Distribution Channel
- United States of America (US) Tissue Paper Market All-Up
- Canada Tissue Paper Market All-Up
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Europe Tissue Paper Market (Option 2: As a part of the free 25% customization)
- Europe Tissue Paper Market by Product
- Europe Tissue Paper Market by Application
- Europe Tissue Paper Market by Distribution Channel
- United Kingdom (UK) Tissue Paper Market All-Up
- Germany All-Up Tissue Paper Market All-Up
- France Tissue Paper Market All-Up
- Spain Tissue Paper Market All-Up
- Rest of Europe Tissue Paper Market All-Up
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Asia-Pacific Tissue Paper Market (Option 3: As a part of the free 25% customization)
- Asia-Pacific Tissue Paper Market by Product
- Asia-Pacific Tissue Paper Market by Application
- Asia-Pacific Tissue Paper Market by Distribution Channel
- China Tissue Paper Market All-Up
- India Tissue Paper Market All-Up
- Japan Tissue Paper Market All-Up
- Rest of APAC Tissue Paper Market All-Up
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RoW Tissue Paper Market (Option 4: As a part of the free 25% customization)
- RoW Tissue Paper Market by Product
- RoW Tissue Paper Market by Application
- RoW Tissue Paper Market by Distribution Channel
- Brazil Tissue Paper Market All-Up
- South Africa Tissue Paper Market All-Up
- Saudi Arabia Tissue Paper Market All-Up
- UAE Tissue Paper Market All-Up
- Rest of world (remaining countries of the LAMEA region) Tissue Paper Market All-Up
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Global Tissue Paper Leading Market Players (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)
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- The Procter and Gamble Co.
- Sofidel Group
- Metsa Tissue
- Hengan International
- Kimberly-Clark Corp
- Wepa Group
- Asia Pulp & Paper
- Cascades Inc.
- Georgia-Pacific LLC
- CMPC SA
- Published Date: Jun-2020
- Report Format: Excel/PPT
- Report Code: UP105A-00-1119
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Report is shared with unlimited user (employees) of the purchasing corporation only
Tissue Paper Market by Product (Toilet Paper, Facial Tissue, Paper Towel, Napkins and Others), By Application (Residential and Commercial), By Distribution Channel (Convenience Stores, Supermarkets/Hypermarkets, Online and Others) and By Region – Global Opportunities & Forecast, 2020-2027
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