Saudi Arabia Nutraceuticals Market

GMI Research analysis indicates that the Saudi Arabia Nutraceuticals Market size is estimated to grow at a remarkable CAGR over the forecast period (2023-2030).

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Saudi Arbia Nutraceuticals Market Trends and Drivers

Saudi Arabia nutraceutical market is driven by the growing awareness for the health benefits of nutraceuticals among consumers and rapid growth in the food and beverage industry. Due to a increased adoption of modern lifestyle and excessive consumption of sugary and fatty food products, lifestyle-based diseases such as cholesterol, diabetes, blood pressure, cardiovascular disorders have spread across the Saudi Arabia. Additionally, the Saudi Arabia’s government has introduced various programs to promote the health benefits of nutraceuticals. For instance, Healthy Food Strategy was introduced by the Saudi Food and Drug Authority (SFDA) in 2018 aimed to reduce the intake of sugar, salt, and fat in food products. In addition, clear nutritional label will be added to the items as part of this program. The increasing use of nutraceuticals in Saudi Arabia will spur manufacturers for these products to develop new products and introduce new categories of dietary supplements in response to consumer demand. For example, the launch of a probiotic dietary supplement by AceBiome in Saudi Arabia concerns for weight management was scheduled for 2022. Furthermore, due to the rising trend of joining fitness centers and sports clubs, etc , the demand for muscle-building dietary supplements like Whey Protein, Total Gainer, Isopore  had increased .Additionally,  strict import regulations for the raw materials has slowed the market expansion.

The COVID-19 pandemic’s effects on nutraceutical sector have been conflicting. The market for nutraceutical products has increased as a result of growing health awareness along with the increasing demand for immunity-boosting supplements. In addition, demand for dietary supplements and functional foods has increased among consumers to improve their health and immunity. These factors are likely to increase the demand for nutraceutical market in KSA.

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Based on the Source, animal-based segment have a considerable market share.

In Saudi Arabia, animal-based segment have a substantial market share. Due to the lack of fiber, which speeds digestion, animal-based supplements like protein, omega-3, and numerous vitamins & minerals are easier to absorb than plant-based supplements. Additionally, because whey is simple to digest, protein supplements like it are frequently utilized in the sports area. Other animal-based supplements, including omega-3 derived from fish liver oil, have expanded as consumers have become more concerned about their skin and cognitive health.

Based on the Product Type, dietary supplements segment are expected to acquire for the largest proportion of the Saudi Arabian nutraceuticals market.

Dietary Supplements segment accounted for the largest proportion of the Saudi Arabia nutraceutical market. Rising consumer awareness of the benefits of dietary supplements as well as an increase in the health and sports sectors are driving this segment.

Based on the Distribution Channel, Supermarkets and hypermarkets segment are expected to gained market share.

Supermarkets and hypermarket segment have recently gained significance in hectic consumers lifestyles because they tend to buy all of their necessities monthly. To save time, consumers prefer to buy products under one roof. Due to the consumers fascination with the packaging and display format, supermarkets are encouraging excessive shopping. Moreover, supermarkets offers various discounts to consumers and also provide various option for comparing the price and alternatives for the particular product.

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Top Market Players 

Major players operating in the Saudi Arabia nutraceuticals market include Sanofi, PepsiCo, Nestle, Procter & Gamble, Danone, Almarai Co. Ltd., Abuljadayel Beverages Ltd., Abbott Laboratories, Bayer AG, Pfizer, ALJSR, among others.

Segments covered in the Report:

The Saudi Arabia Nutraceuticals Market has been segmented on the basis of source, product Type, form and distribution channel. Based on source, the market has been segmented into Animal, Plant, Others. Based on product Type, the market has been segmented into Functional Foods and Beverages, Energy and Sports Drink, Snacks, Dairy, Bakery and confectionaries, Others, Dietary Supplements, Vitamins and Minerals, Amino Acids, Enzymes, Fatty Acids, Others. Based on Form, the market has been segmented into Dry and Liquid. Based on Distribution Channel, the market has been segmented into Offline and Online.

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Market Segmentation

Saudi Arabia Nutraceuticals Market by Source

• • Animal
  • Plant
  • Others

Saudi Arabia Nutraceuticals Market by Product Type

• • Functional Foods and Beverages
  • Energy and Sports Drink
  • Snacks
  • Dairy
  • Bakery and confectionaries
  • Others
  • Dietary Supplements
  • Vitamins and Minerals
  • Amino Acids
  • Enzymes
  • Fatty Acids
  • Others

Saudi Arabia Nutraceuticals Market by Form

• • Dry
  • Liquid

Saudi Arabia Nutraceuticals Market by Distribution Channel

• • Offline
  • Online

Saudi Arabia Nutraceuticals Market Leading market players (Option: Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Pfizer
  • Nestle
  • Almarai Co. Ltd.
  • Danone
  • PepsiCo
  • Abuljadayel Beverages Ltd.
  • ALJSR
  • Procter & Gamble
  • Sanofi
  • Bayer AG
  • Abbott Laboratories
  • Red Bull GmbH
  • Jamjoom Pharma