Electric Hair Brush Market

Electric Hair Brush Market is expected to witness a CAGR of approximately 4.8% during the forecast period, 2023-2030.

Electric Hair Brush Market Overview

An electric hairbrush is an electronic appliance used for combing and styling the hair with minimum hair damage. Electric Hairbrush is a combination of an ordinary hairbrush with the heating feature of the flat hair straightening iron. This innovative styling tool consists of a heated base and bristles that allow straightening the hair while brushing it. It is an excellent substitute for a traditional straightener as it provides a shorter and easier straightening process. The electric hairbrush works well for individuals with slightly wavy hairs to make their locks straighter without reducing bounce and volume of the hair. The electric hair brush is mostly used by professionals in salons and individuals around the world.

To have an edge over the competition by knowing the market dynamics and current trends of “Electric Hair Brush Market,” request for Sample Report here

Major Electric Hair Brush Market Drivers

The significant factor contributing to the growth of the Global Electric Hair Brush market includes the growing trend of silly, shiny, and straightened hair, especially among the female millennial across the globe. The female consumer’s preference has significantly shifted towards straightened hair due to the growing influence of hairstyling campaigns on numerous social media platforms such as YouTube, Instagram, Facebook, and Pinterest. Moreover, the expansion of luxury salons and other hair care spaces across the globe will propel the demand for electric hairbrushes to enhance the customer experience with minimum damage to the hair. The electric hair brush smooths the hair without causing any pain and saves time. The growing trend of sleek and shiny look among college students and young working-class professionals will further surge the demand for the Global Electric Hair Brush market over the coming years. In addition to this, the rising unhealthy diet patterns and aging problems are prevailing the occurrence of dryness, fizzy hairs, and hair loss among consumers. The growing phenomenon of dry and fizzy hairs is encouraging the consumers to opt for advanced hairbrush products, including an electric hairbrush, to maintain good hair health. Various multinational giants such as L’Oréal are mainly focusing on the development of technologically advanced products to meet the changing demand of the end-users. For instance, in 2017, L’Oréal launched a smart hairbrush known as Kérastase Hair Coach, which minimizes the chances of breakage and split ends. On the other hand, the growing awareness regarding the side-effects due to frequent usage of the electric brush, such as irritation on the scalp, will hamper the growth of the market during the forecast period.

Do you want to know more about the Research process and detailed Methodology, Request Research Methodology of this report

Based on the Application, the Global Electric Hair Brush market is segmented into Professional and Personal. The Professional industry is anticipated to lead the market during the forecast period owing to the expansion in the number of luxury salons driven by the increase in the spending by the salon-owners to provide an unforgettable experience to the target customers. The rising penetration of shopping malls in the developing economies, including China, Bangladesh, India, and Thailand, and the increasing high-disposable income in the middle-class families is accelerating the spending towards personal grooming during the forecast period. The personal use segment is expected to grow at a higher CAGR during the forecast period due to the growing trend for better hairstyles, especially among working-class women population, in the emerging economies, including China and India. Moreover, the increasing awareness regarding the new styles of curly and straightened hair among female millennials on numerous social media platforms will complement the growing demand of the electric hair market.

Based on the Distribution Channel, the Global Electric Hair Brush market is segmented into Supermarkets/Hypermarkets, Cosmetics stores, and Online. The Cosmetics stores segment is expected to grow at a higher CAGR during the forecast period due to the significant shift in the consumer’s preference towards purchasing these products from cosmetics stores as this channel provides a physical verification of the products before making any purchasing decision along with personal assistance. Moreover, the easy availability of a wide range of brands under one roof at attractive discount offers will further attract new customers towards cosmetics stores. The Online stores segment is expected to grow at a higher CAGR during the forecast period owing to the increasing adoption of smartphones, especially among millennials, driven by the improved internet connectivity across the globe. The growing trend for e-shopping on different online platforms such as Amazon and Flipkart and its remarkable benefits such as cash on delivery, discount coupons, paybacks, and free-home delivery option will drive consumers towards e-commerce platforms to save their time and money.

In case, any of your pain points areas are not covered in the current scope of this report, Request for Customization here

Regional – Segment Analysis

Based on the region, the Asia-Pacific is anticipated to lead the market during the forecast period due to the increasing millennial population across the developing nations, including India and China. The expansion in the number of salons and beauty parlors across the Asian countries, followed by rapid urbanization will surge the demand for electric hair brush in the region. Europe is expected to grow at a higher CAGR during the forecast period due to the increasing per capita spending on cosmetic products in Germany, the United Kingdom, and France. Moreover, the increasing number of salons owned by personal care organizations such as L’Oréal and Estée Lauder will boost the demand for advanced quality electric hair brush products to enhance the customer experience.

Top Market Players

Various notable players operating in the market include L’Oréal S.A., Koninklijke Philips N.V., Rozia, Revlon, Corioliss, Dafni, AsaVea, Vega, Glamfields, MiroPure among others.

Key Developments

• • In 2019, Philips launched Smart Five-minute Hair Straightening Brush with Silk ProCare Technology for minimization the hair damage.
  • In 2017, Kérastase collaborated with Withings for Kérastase Hair Coach Powered by Withings — the world’s first-ever smart hair brush. The collaboration adheres to L’Oréal’s Research and Innovation Technology Incubator in order to provide brush features like advanced sensors and seamless product design.

Segments covered in the Report:

The Global Electric Hair Brush market has been segmented based on Application, Distribution Channel, and Key regions. Based on Application, the market is segmented into Professional and Personal. Based on the Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Cosmetics stores, and Online.

For detailed scope of the “Electric Hair Brush Market” report request a Sample Copy of the report

Report Coverage	Details
Market Revenues (2022)	USD billion
Market Base Year	2022
Market Forecast Period	2023-2030
Base Year & Forecast Units	Revenues (USD billion)
Market Segment	By Application, By Distribution Channel, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	L’Oréal S.A., Koninklijke Philips N.V., Rozia, Revlon, Corioliss, Dafni, AsaVea, Vega, Glamfields, MiroPure among others.; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Electric Hair Brush Market by Application

• • Professional
  • Personal

Global Electric Hair Brush Market by Distribution Channel

• • Supermarkets/Hypermarkets
  • Cosmetics stores
  • Online

Global Electric Hair Brush Market by Region

• • North America Electric Hair Brush Market (Option 1: As a part of the free 25% customization)

    • North America Electric Hair Brush Market by Application
    • North America Electric Hair Brush Market by Distribution Channel
    • United States of America (US) Electric Hair Brush Market All-Up
    • Canada Electric Hair Brush Market All-Up

  • Europe Electric Hair Brush Market (Option 2: As a part of the free 25% customization)

    • Europe Electric Hair Brush Market by Application
    • Europe Electric Hair Brush Market by Distribution Channel
    • United Kingdom (UK) Electric Hair Brush Market All-Up
    • Germany Electric Hair Brush Market All-Up
    • France Electric Hair Brush Market All-Up
    • Spain Electric Hair Brush Market All-Up
    • Rest of Europe Electric Hair Brush Market All-Up

  • Asia-Pacific Electric Hair Brush Market (Option 3: As a part of the free 25% customization)

    • Asia-Pacific Electric Hair Brush Market by Application
    • Asia-Pacific Electric Hair Brush Market by Distribution Channel
    • China Electric Hair Brush Market All-Up
    • India Electric Hair Brush Market All-Up
    • Japan Electric Hair Brush Market All-Up
    • Rest of APAC Electric Hair Brush Market All-Up

  • RoW Electric Hair Brush Market (Option 4: As a part of the free 25% customization)

    • RoW Electric Hair Brush Market by Application
    • RoW Electric Hair Brush Market by Distribution Channel
    • Brazil Electric Hair Brush Market All-Up
    • South Africa Electric Hair Brush Market All-Up
    • Saudi Arabia Electric Hair Brush Market All-Up
    • UAE Electric Hair Brush Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Electric Hair Brush Market All-Up

Global Electric Hair Brush Leading Market Players (Option 5: Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • L’Oréal S.A.
  • Koninklijke Philips N.V.
  • Rozia
  • Revlon
  • Corioliss
  • Dafni
  • AsaVea
  • Vega
  • Glamfields
  • MiroPure