Hand Wash Market

Hand wash is a liquid soap that is used for washing hands. The hand wash is less foamy as it does not need to cover much surface area and used very often throughout the day. The washing of hands, also known as hand hygiene, is a process of cleaning hands to remove microorganisms, soil, or any other unwanted substances to prevent the spreading of diseases.

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The global hand wash market is likely to experience a high growth owing to the rising concerns among the consumers towards maintaining hand hygiene as a result of the increasing incidences of COVID-19 and other diseases. In addition to this, various initiatives taken by the government to create awareness among the consumers regarding the benefits of washing hands, along with the increasing demand from the hospitals and clinics driven by the coronavirus pandemic outbreak, will drastically surge the demand for the global hand wash market in the coming years. For instance, as per the U.S Centers for Disease Control and Prevention (CDC), washing hands with soap and water is the most important step that can be taken to minimize the spread of infectious disease at homes or other places. Recent research conducted by the Massachusetts Institute of Technology (MIT), illustrated that the regular washing of hands, especially for the people who have traveled through the world’s 10 leading airports could significantly decrease the spread of any infectious diseases.

Continuous technological advancements and innovations in the production process of the hand wash, such as the introduction of organic hand wash, will result in an outburst sale of the hand wash around the world. Numerous manufacturers are emphasizing on implementing various strategies, including new product launch, expansion in the distribution channels, and growing their footprints in the market to gain a competitive advantage over the other leading players. All these factors will create innumerable growth opportunities in the global hand wash market. On the other end of the spectrum, the lack of awareness regarding hygiene, especially in the under-developed nations, will have a negative impact on the growing demand of the market.

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Based on nature, the Organic segment is expected to increase at a higher CAGR during the forecast period owing to the accelerated adoption of the organic hand wash among the consumers driven by the strong demand for environment-friendly products and the rising emphasis on eliminating the use of chemicals on the skin. In addition to this, the remarkable benefits offered by the organic hand wash, such as safer for skin, presence of antioxidants, no chemicals or pesticides, and gentle nature, will attract a large number of customers to opt for organic hand wash.

Based on the distribution channel, the e-commerce segment is anticipated to grow at a higher compound annual growth rate over the forecast period due to the drastic increase in the sales of hand wash from this distribution channel driven by its exceptional advantages, such as the presence of a wide variety of products, flexibility to choose, and attractive discount and payback offers. In addition to this, the growing penetration of the internet and the launching of innovative marketing and advertising strategies by various organizations to create awareness about the advantages offered by their products will further strengthen the growing demand of the segment.

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Based on the region, Asia-Pacific is expected to grow at a higher compound annual growth rate during the forecast period owing to the accelerating adoption of hand wash among the consumers as a result of the growing concerns related to the hygiene of hands. In addition to this, the spur growth in the number of COVID-19 cases, influenza and other diseases along with several campaigns launched by the governments to promote the awareness for the hand hygiene and the strong demand for hand wash from the medical sector are some other factors which will further complement the growth of the market in this region.

Various notable players operating in the market include Procter & Gamble, Unilever, Johnson & Johnson Services, Inc., Amway, Lion Corporation, Reckitt Benckiser Group plc, Henkel AG & Co. KGaA, The Caldrea Company, Medline Industries, Inc., and 3M, among others.

Key Developments:

• • In 2019, Amway entered into the handwash market of India by the launch of Persona Germ Protection and Moisturizing Liquid handwash. Through this launch, the company planned to increase its market presence of liquid handwash in tier 2 and tier 3 cities.
  • In 2020, Reckitt Benckiser Group plc entered into a partnership with Jumia, an e-commerce platform in Africa. Through this partnership, the company planned to supply hygiene products like liquid hand wash, soap bars, and disinfectants at reasonable pricing in Africa.

The global hand wash market has been segmented on the basis of nature, end-use, distribution channel, and region. Based on nature, the market is segmented into conventional and organic. Based on the end-use, the market is segmented into commercial, household, healthcare industry, hospitality industry, and others. Based on the distribution channel, the market is segmented into hypermarkets, retailers, e-commerce, and others.

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Key questions answered in this research report:

• • At what pace is the global hand wash market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the global hand wash market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global hand wash market?
  • Which distribution channel generated maximum revenues in 2019 and identify the most promising distribution channel during the forecast period?
  • What are the various end-uses of the hand wash, and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation:

Global Hand Wash Market by Nature

• • Conventional
  • Organic

Global Hand Wash Market by End-Use

• • Commercial
  • Household
  • Healthcare Industry
  • Hospitality Industry
  • Others

Global Hand Wash Market by Distribution Channel

• • Hypermarkets
  • Retailers
  • E-commerce
  • Others

Global Hand Wash Market by Region

• • North America Hand Wash Market
    (Option 1: As a part of the free 25% customization)
    • North America Hand Wash Market by Nature
    • North America Hand Wash Market by End-Use
    • North America Hand Wash Market by Distribution Channel
    • United States of America (US) Hand Wash Market All-Up
    • Canada Hand Wash Market All-Up
  • Europe Hand Wash Market
    (Option 2: As a part of the free 25% Customization)
    • Europe Hand Wash Market Nature
    • Europe Hand Wash Market by End-Use
    • Europe Hand Wash Market by Distribution Channel
    • United Kingdom (UK) Hand Wash Market All-Up
    • Germany Hand Wash Market All-Up
    • France Hand Wash Market All-Up
    • Spain Hand Wash Market All-Up
    • Rest of Europe Hand Wash Market All-Up
  • Asia-Pacific Hand Wash Market
    (Option 3: As a part of the free 25% Customization)
    • Asia-Pacific Hand Wash Market by Nature
    • Asia-Pacific Hand Wash Market by End-Use
    • Asia-Pacific Hand Wash Market by Distribution Channel
    • China Hand Wash Market All-Up
    • India Hand Wash Market All-Up
    • Japan Hand Wash Market All-Up
    • Rest of APAC Hand Wash Market All-Up
  • RoW Hand Wash Market
    (Option 4: As a part of the free 25% Customization)
    • RoW Hand Wash Market by Nature
    • RoW Hand Wash Market by End-Use
    • RoW Hand Wash Market by Distribution Channel
    • Brazil Hand Wash Market All-Up
    • South Africa Hand Wash Market All-Up
    • Saudi Arabia Hand Wash Market All-Up
    • UAE Hand Wash Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Hand Wash Market All-Up

Global Hand Wash Leading Market Players (Option 5: As a part of the free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Procter & Gamble
  • Unilever
  • Johnson & Johnson Services, Inc.
  • Amway
  • Lion Corporation
  • Reckitt Benckiser Group plc
  • Henkel AG & Co. KGaA
  • The Caldrea Company
  • Medline Industries, Inc.
  • 3M