Superfood Market

Superfood Market was valued at USD 138 Billion in 2019 and is expected to register a CAGR of 5.1% during the forecast period.

Superfood is a popular term used to refer to food product that has numerous health promoting properties, which includes reducing risk of certain disease and improving the physical health of an individual. Some of the superfood products contain high amount of vitamins, antioxidants, and other nutrients. Some of the health-promoting foods that could be referred to as superfoods include blueberries, soy, green tea, spinach, walnuts, and other food products.

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The major factors contributing to the growth of the global superfood market include the increasing health awareness, rapidly growing old age population, and the high demand for fruits. In terms of the superfood, the demand for fruits is increasing rapidly. It has been observed that despite the fluctuations in prices, the demand for food is drastically growing. Moreover, due to urbanization, high disposable income, and changing lifestyles of individuals will positively influence the demand of the market. Consumers are more inclined toward convenient and healthy foods, thereby saving their time and money at the same time. The individuals now prefer to have fruit-based drinks and meals in busy working schedule as the fruit-based meals take less time to prepare. Thus, the rising demand for food is boosting the growth of the market globally.

The increasing health awareness, followed by the strong demand for organic food and beverages, will energize the market growth over the forecast period. In parallel, the COVID-19 pandemic has led to a surge in demand for superfoods. While the lockdown has resulted in a collapse in demand for durable goods and discretionary services, the demand for essential food items has taken the largest hit. Various cities around the world have reports of panic buying and food hoarding, which is the major key driver for the market demand. Additionally, due to the unavailability of vaccines, the consumers are actively looking for superfood to boost their immunity. The low cultivation of foods is further leading to increased demand and prices of superfoods. On the other end of the spectrum, the high population with low disposable income, especially in the developing and under developed economies, is a major factor that will have a negative impact on the market.

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Based on type, the market is segmented into fruits, vegetables, grains & cereals, herbs & roots, and others. Among these, the fruits segment would lead the market during the forecast period. This is due to the increasing consumer awareness regarding healthier diet patterns. Moreover, fruits provide multiple benefits, including, prevention from heart disease, cancers, and high blood pressure, which will further boost the growth of the segment.

On the basis of application, the market is segmented into bakery & confectionery, snacks, beverages, and others. Among these, the beverages segment would witness a higher CAGR during the forecast period. This is attributed to the rising health concerns of individuals. Beverages help in maintain hydration in the body and are ready to consume, which provides convenience to consumers. Moreover, due to the increasing focus toward sports and physical fitness, the demand for fruit beverages and energy drinks is increasing rapidly.

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On the basis of region, the North America region is anticipated to dominate the market during the forecast period. This is due to increasing R&D activities and the rising popularity of nutritious food with low calories. Additionally, the Asia-Pacific region is projected to advance at a higher CAGR during the forecast period owing to the increasing health concerns among consumers in this region.

The major players in the market include Sunfood LLC., OMG! Organic Meets Good, Nature Superfoods LLP, Suncore Foods Inc., Superlife Co. Pte Ltd., Raw Nutrition, Barlean’s, ADUNA Ltd., The Green Labs LLC, and Del Monte Pacific Group Ltd, among others.

The global superfood market has been segmented on the basis of type, application, and region. Based on type, the market is segmented into fruits, vegetables, grains & cereals, herbs & roots, and others. Based on application, the market is segmented into bakery & confectionery, snacks, beverages, and others. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, traditional grocery stores, speciality superstores, online, and others.

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Key questions answered in this research report:

• • At what pace is global superfoods market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in global superfood market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global superfood market?
  • Which product type generated maximum revenues in 2019 and identify the most promising product type during the forecast period?
  • What are the various application areas of global superfood market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Superfood Market by Type

• • Fruits
  • Vegetables
  • Grains & Cereals
  • Herbs & Roots
  • Others

Global Superfood Market by Application

• • Bakery & Confectionery
  • Snacks
  • Beverages
  • Others

Global Superfood Market by Region

• • North America Superfood Market (Option 1: As a part of the free 25% customization)

• • • North America Superfood Market by Type
    • North America Superfood Market by Application
    • US Superfood Market All-Up
    • Canada Superfood Market All-Up

• • Europe Superfood Market (Option 2: As a part of the free 25% customization)

• • • Europe Superfood Market by Type
    • Europe Superfood Market by Application
    • UK Superfood Market All-Up
    • Germany Superfood Market All-Up
    • France Superfood Market All-Up
    • Spain Superfood Market All-Up
    • Rest of Europe Superfood Market All-Up

• • Asia-Pacific Superfood Market (Option 3: As a part of the free 25% customization)

• • • Asia-Pacific Superfood Market by Type
    • Asia-Pacific Superfood Market by Application
    • India Superfood Market All-Up
    • China Superfood Market All-Up
    • Japan Superfood Market All-Up
    • Rest of APAC Superfood Market All-Up

• • RoW Superfood Market (Option 4: As a part of the free 25% customization)

• • • RoW Superfood Market by Type
    • RoW Superfood Market by Application
    • Brazil Superfood Market All-Up
    • South Africa Superfood Market All-Up
    • Saudi Arabia Superfood Market All-Up
    • UAE Superfood Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Superfood Market All-Up

Major Players Operating the Superfood (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Sunfood LLC
  • OMG! Organic Meets Good
  • Nature Superfoods LLP
  • Suncore Foods Inc.
  • Superlife Co. Pte Ltd.
  • Raw Nutrition
  • Barlean’s
  • ADUNA Ltd.
  • The Green Labs LLC
  • Del Monte Pacific Group Ltd