Sports Drink Market

Sports Drink Market size reached USD 26.9 billion in 2021 and is estimated to reach USD 45.2 billion in 2029, growing at a CAGR of 6.7% from 2022-2029.

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Major Sports Drink Drivers

Sports Drink Market is primarily driven by increasing consumers preference for healthy alternatives over sugary soft drinks, rise in the number of fitness centers and health clubs around the world and increasing disposable incomes of consumers. As chronic health diseases usually emerge in middle-aged population due to exposure to unhealthy diets and lack of regular physical activity, Consumers are getting more engaged in sports and physical exercise as regular physical exercise can significantly reduce the risk of chronic health diseases including heart disease, diabetes, and hypertension. For instance, as per U.S. Bureau of Labor Statistics, the average daily participation rates of men and women across United States in sports and exercise has increased by 3.6% between 2003 to 2015, such trends are creating more opportunity for sports and energy drinks market.

Manufacturers are focusing on using natural ingredients such as natural sweeteners for producing sports drink, which is expected to increase growth opportunities for the sports drink industry. Rise in the launch of innovative products by companies and increasing number of sports persons in developing countries, surge in demand for sports and energy drinks from millennials, increase in consumers inclination towards adopting healthy lifestyles, are some of the factors supplementing the sports drink market share in the overall drinks market. For instance, Coca-Cola expanded its sport drink portfolio by adding new products in its POWERADE product line. POWERADE ULTRA uses premium ingredients such as BCAAs and creatine accessible in the form of a sports drink and will be available different flavours such as Mixed Berry, White Cherry and Citrus Blast. Sport drinks are increasingly consumed by athletes because it contains electrolytes which helps in regulating body’s fluid balance, offers pleasing taste and prevents from dehydration and cramping. However, presence of high level of sugar in sports and energy drinks is restraining the growth of Sports Drink Market.

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As per Sports Drink Market research report, Isotonic segment is projected to dominate the market.

Isotonic sports drinks are gaining popularity in the sports energy drinks because these drinks can be easily absorbed by the body, increases the nutrient intake results in improving overall performance of athletes. Additionally, isotonic drink contains same sugar and salt levels as we have in bodies, thus helping in rebalancing bodily fluids.

Metal Packaging is gaining traction in sports drink industry because it reduces product damages during shipping and it allows drinks to be transported to far off places as it can maximize the space usage in case of shipping.

Supermarket/Hypermarket is estimated to hold the largest Sports Drink Market share attributed to increasing disposable incomes of consumers.

Consumers are getting more inclined to purchase sport drinks in bulk quantities because supermarket/hypermarket offers bulks purchase at a competitive rates as compared with other retail outlets who sells loose product, which is one of the major factors propelling the segment’s growth. While online channels are witnessing rapid increase in their sales attributed to booming online food and beverage industry driven by emerging trend of online shopping around the world.

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North America is forecast to dominate the market.

North America Sports Drink Market is driven by increasing consumption of sports drinks by youths, emerging trend of athleticism and rising consumers inclination towards adopting healthy lifestyles. According to Sports Drink Market Analysis, almost 50 million people across United States consume sport drinks, and majority of people who consume sport drinks are aged between 18-34.

Sports Drink Market in Asia-Pacific region is primarily driven by rising middle-income population, growing demand for healthy beverages, increasing number of fitness centers across India and China and presence of large young population. In addition, increasing demand for sports and sports & energy drinks by professional athletes, rise in consumers participation in sports related activities and growing middle-income population, are propelling the market growth in Asia-Pacific.

Top Market Players

Some of the sports drink companies operating in the in the market includes The Coca-Cola Company, PepsiCo, AJE, BA Sports Nutrition, LLC, MyDrink Beverages, Britvic PLC., Nestle, The Kraft Heinz Company, Abbott, and GlaxoSmithKline plc., among others.

Key Developments:

• • In August 2022, PepsiCo announced to invest USD 550 million in Celsius Holdings, an energy drinks manufacturer, as a part of its long-term distribution deal.
  • In September 2022, Gatorade launches its caffeinated energy drink Fast Twitch. This product comes in petite 12-ounce bottle with brightly colored packaging and is designed to enhance athlete’s performance before workouts.
  • In February 2021, Ready Nutrition launches its protein-infused sports drinks, protein powder and snacks, which are now available at grocery stores.
  • In January 2020, The Coca-Cola Company’s Powerade, a sports drink, expanded its product portfolio by launching two zero-sugar drinks named as Powerade Power Water and Powerade Ultra.
  • In April 2020, PepsiCo entered into an exclusive alliance with Vital Pharmaceuticals, Inc., which is the manufacturer of Bang Energy drinks. Through this alliance, the company will distribute the Bang Energy portfolio in the United States. This alliance plays a major role in the company’s overall energy-beverage strategy and planned to fasten the distribution of Bang Energy significantly.
  • In July 2019, Gatorade announced the launch of its Bolt24, a low-calorie electrolyte beverage, has no artificial sweeteners or flavours, is specifically designed to cater athlete’s requirements.

Segments Reported

The global sports drink market has been segmented on the basis of type, form, packaging type, distribution channel, and region. Based on the type, the market is segmented into hypotonic, isotonic, and hypertonic. Based on the form, the market is segmented into Powdered, and Liquid. Based on the packaging type, the market is segmented into PET/plastic, metal, and glass. Based on the distribution channel, the market is segmented into the online channel, supermarket/hypermarket, and others.

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Market Segmentation

Global Sports Drink Market by Type

• • Hypotonic
  • Isotonic
  • Hypertonic

Global Sports Drink Market by Form

• • Powdered
  • Liquid

Global Sports Drink Market by Packaging Type

• • PET/Plastic
  • Metal
  • Glass

Global Sports Drink Market by Distribution Channel

• • Online Channel
  • Supermarket/Hypermarket
  • Others

Global Sports Drink Market by Region

• • North America Sports Drink Market (Option 1: As a part of the free 25% customization)

• • • By Type
    • By Form
    • By Packaging Type
    • By Distribution Channel
    • US Market All-Up
    • Canada Market All-Up

• • Europe Sports Drink Market (Option 2: As a part of the free 25% Customization)

• • • By Type
    • By Form
    • By Packaging Type
    • By Distribution Channel
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up

• • Asia-Pacific Sports Drink Market (Option 3: As a part of the free 25% Customization)

• • • By Type
    • By Form
    • By Packaging Type
    • By Distribution Channel
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Sports Drink Market (Option 4: As a part of the free 25% Customization)
    • By Type
    • By Form
    • By Packaging Type
    • By Distribution Channel
    • Brazil Market All-Up
    • South Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating the Sports Drink (Option 5: As a part of the free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • The Coca-Cola Company
  • PepsiCo
  • AJE
  • BA Sports Nutrition, LLC
  • MyDrink Beverages
  • Britvic PLC.
  • Nestle
  • The Kraft Heinz Company
  • Abbott
  • GlaxoSmithKline plc.