U.S. Energy Drinks Market

U.S. Energy Drinks Market Overview

An energy drink is a type of beverage that is claimed to enhance physical performance, increase energy level, and improves mental alertness. Energy drinks contains caffeine, which is one of the main ingredient that stimulates the function of brain and increases concentration level. These drinks also contain sugar, other sweeteners, B vitamins, and stimulants including guarana, taurine, ginseng, ginko, synephrine, L- carnitine, and more. Energy drinks are marketed as they prevent tiredness, reduce stress, and improve mood. These drinks are gaining popularity among teenagers and adults in the U.S.

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Major U.S. Energy Drinks Market Drivers

The rapid growth in the U.S. energy drinks market is being expected on the basis of factors such as growing awareness towards physical fitness and interest in buying healthy products among youth population. Additionally, busy lifestyle coupled with more buying capacity of consumers plays a vital role in the growth and development of the energy drinks market in U.S. Furthermore, the growing popularity of energy drink owing to its ability to provide instant energy, stamina, and mental stimulation is one of the major driving factors contributing to the growth of U.S. energy drinks market. Moreover, increasing availability of energy drinks on e-commerce platforms and extensive promotional marketing strategies adopted by manufacturers are expected to enhance market growth of the U.S. energy drinks during the forecast period.

The emergence of the COVID-19 pandemic will have a positive impact on the energy drinks market in the U.S., especially in 2020. The adverse impact of the coronavirus is encouraging the consumers to improve their immunity system to fight with the diseases, which in turn, will surge the demand for energy drinks. Furthermore, with the strict lockdown, the consumers are stock pilling the essential food products and beverages to avoid visiting the grocery store every other day. On the other edge, adverse effect of energy drink on health including heart attack, dehydration, anxiety, and sleep disorder on excessive consumption of caffeine is likely to hinder the market growth. Also, strict government regulations and the availability of substitute products including soft drinks, fruit juices and smoothies, green tea, and more are the prominent factors restraining the growth of the energy drink market in U.S.

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Based on product, the alcoholic energy drinks market segment is expected to witness a higher CAGR during the forecast period owing to growing inclination of consumers towards the consumption of alcoholic beverages across the U.S. Additionally, popularity of mixing energy drinks with alcohol and brand confusion with non-alcoholic version of energy drinks among consumers are the major factors contributing to the growth of the alcoholic product segment of the energy drinks market in U.S. The non-alcoholic energy drinks segment is projected to grow at a higher CAGR over the forecast period. This is attributed to the growing awareness of teenagers and youth population towards health consciousness and physical fitness.

Based on product type, the organic energy segment is expected to dominate the market during the forecast period owing to the increasing demand for organic food and beverage products among the customers. Furthermore, launching of organic and natural energy drink products by leading companies including PepsiCo, GURU, and Red Bull are further propelling the market growth of energy drinks market in U.S.

Based on packaging type, the U.S. Energy Drinks market is segmented into plastic bottles, glass bottles, metal cans, and others. The metal cans segment is anticipated to lead the market during the forecast period. The metal cans are often used for the packaging of energy drinks owing to their product safety properties. Additionally, bright, sporty, and attractive packaging design of metal cans helps in attracting young adults and teenagers. The plastic bottle segment is projected to witness a higher CAGR over the forecast period owing to the strong demand for convenient packaging and adoption of bioplastics for a sustainable packaging solution in the country.

Based on end-user, the adults segment is anticipated to dominate the market over the forecast period owing to the rising working population along with their changing lifestyle and eating habits. Moreover, working for a longer duration of time and an urge to maintain mental alertness and increased physical performance are further propelling the market growth of energy drinks among adults in U.S. The teenagers segment is expected to grow at a faster CAGR over the forecast period owing to the promotions of energy drinks through celebrities and social influencers coupled with the production of organic and zero-sugar energy drinks as a healthy beverage in the market in U.S.

Based on distribution channel, the energy drink market in U.S. has been segmented into online platforms, convenience stores, supermarkets, vending machines, and others. The vending machines segment is projected to grow at a faster CAGR during the forecast period owing to its ease of product selection, increased cashless payment acceptance, and fresh beverages availability properties.

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Top Market Players

Various notable players operating in the market include Red Bull GmBH, Monster Beverage Corporation, RUNA LLC, GURU Energy, PepsiCo, Inc., The Coca-Cola Company, Vital Pharmaceuticals, Inc., Xyience, Inc., National Beverage Corporation, and Taisho Pharmaceutical Co., Ltd. among others.

Key Developments:

• • In 2020, PepsiCo, Inc. acquired Rockstar, Inc., one of the leading energy drink manufacturers in U.S. Through this acquisition, PepsiCo, Inc. will strengthen its product portfolio in the energy drink segment and expand its customer reach in U.S.
  • In 2020, PepsiCo, Inc. entered into a partnership with Vital Pharmaceuticals, Inc. for the distribution of Bang Energy drinks, made by the later company in the U.S. market. This partnership will enhance the customer reach of PepsiCo, Inc. in the energy drink market in U.S.
  • In 2019, The Coca-Cola Company launched their first energy drink in U.S. The energy drink under the Coca-Coca brand will be launched in four flavours including Coca-Cola Energy, Coca-Cola Energy Zero Sugar, Coca-Cola Energy Cherry, and Coca-Cola Energy Cherry Zero Sugar.

Segments covered in the Report:

The U.S. Energy Drinks market segmented into product, product type, packaging type, end user, distribution channel. Based on product, the market is segmented into alcoholic energy drinks and non-alcoholic drinks. On the basis of product type, the energy drinks market has been segmented into organic, non-organic, and natural. Based on packaging, the market is segmented into plastic bottles, glass bottles, metal cans and others that includes sachets, spouted pouches, and tetra packs. Based on end-user, the market is segmented into kids, teenager, adults and geriatric population. Based on distribution channel, the market is segmented into online stores, convenience stores, supermarkets, vending machines and others.

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Key questions answered in this research report:

• • At what pace is S. Energy Drinks market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in S. Energy Drinks market? What will be the impact of market drivers and market restraints in the future?
  • Which product generated maximum revenues in 2019 and identify the most promising products during the forecast period?
  • What are the various end user segments in U.S. Energy Drinks market and how they are poised to grow?
  • What companies are the major participants in S. Energy Drinks market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Product, By Product Type, By Packaging Type, By End User, By Distribution Channel
Regional Coverage	United States
Companies Profiled	Red Bull GmBH, Monster Beverage Corporation, RUNA LLC, GURU Energy, PepsiCo, Inc., The Coca-Cola Company, Vital Pharmaceuticals, Inc., Xyience, Inc., National Beverage Corporation, Taisho Pharmaceutical Co., Ltd. among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

U.S. Energy Drinks Market by Product

• • Alcoholic
  • Non-Alcoholic

U.S. Energy Drinks Market by Product Type

• • Organic
  • Non-Organic
  • Natural

U.S. Energy Drinks Market by Packaging Type

• • Plastic Bottles
  • Glass Bottles
  • Metal Cans
  • Others (Sachets, Spouted Pouches and Tetra Packs)

U.S. Energy Drinks Market by End User

• • Kids
  • Teenagers
  • Adults
  • Geriatric Population

U.S. Energy Drinks Market by Distribution Channel

• • Online Platforms
  • Convenience Stores
  • Supermarkets
  • Vending Machines
  • Others

U.S. Energy Drinks Leading Market Players (Option: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Red Bull GmBH
  • Monster Beverage Corporation
  • RUNA LLC
  • GURU Energy
  • PepsiCo, Inc.
  • The Coca-Cola Company
  • Vital Pharmaceuticals, Inc.
  • Xyience, Inc.
  • National Beverage Corporation
  • Taisho Pharmaceutical Co., Ltd.