Batter & Breader Premixes Market

Batter & Breader Premixes Market was valued at USD 2,200 Million in 2020 and expected to grow at 6.4% CAGR over the forecast period.

Introduction of the Batter and Breader Premixes Market Report

Batter and breader premixes are a mixture of crumbs made from bread and different flours that are used to make food crispy, flavourful with good aroma. With the growing demand for ready to cook food, the batter and breader market is witness growth in the coming years.

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Market Dynamic

Key Drivers and Emerging Trends

Increasing demand for healthy foods in developed nations and emerging trend for processed meat in quick service restaurants such as McDonald’s and Burger King are the major drivers fuelling the Batter and Breader Premixes Market size. Growing use of batter and breader in the food processing industry to offer the desired flavour, texture, and aroma to different food items will further expand the market growth. Moreover, the inclination of consumers towards convenience foods and emerging trend of fast-food culture among millennials has contributed to the market growth. Other factors including rising number of food vendors, growing demand for quality food products, and increasing per-capita income of consumers are forecast to strengthen the market growth. In addition, the growing demand for low-calorie, organic and gluten-free products has inclined leading batter and breader premixes players towards the development of gluten- and genetically modified organism (GMO)-free variants, in order to cater the growing demand for consumers, driving the market growth. For instance, UK-based Bowman Ingredients made an investment of EUR 8 million in a new European manufacturing facility to expand its presence and cater the growing customer demand. However, fluctuating prices of raw material and growing demand for fresh food items might impede the market over 2021-2028.

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Batter Type – Segment Analysis

Based on the batter type, the adhesion batter is witnessed to grow at a higher CAGR in the market over the forecast period. Adhesion batter is specifically formulated to bind the outer layer, to stick to a regular or plane surface of a substrate. It provides a texture, flavor, colour to the food, which allows the prevention of the surface voids through the loss of breading. In addition, the rise in the demand for deep friend crunchy meat products is another factor for the growth of the adhesion batter.

Application – Segment Analysis

Based on the application, meat and poultry are witnessed to grow at a higher CAGR in the forecast period. This id due to the to the rising consumption of meat products globally which is pushing the overall market growth. For instance, according to IFT, meat consumption worldwide is expected to increase 1.4% per year through 2023, which is anticipated to change the overall market landscape.

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Regional – Segment Analysis:

Based on the regional coverage, North America is witnessed to grow at a higher CAGR in the market over the forecast period. The advent of new types of dishes in the food industry, especially deep-fried meat, would play a pivotal role in the growth of the global market for batter and breader premixes. In addition, the strong presence of the key players like bunge limited, McCormick & Company Inc., The Archer Daniels Midland Company in the market has also pushed the market.

Top Market Players

Various notable players operating in the market, include, Bunge Limited, ADM, Newly Weds Foods Inc., Bowman Ingredients, McCormick & Company Inc., Ajinomoto Co. Inc., The Archer Daniels Midland Company, Ingredion Incorporated, Blendex Company, Solina group, among others. 

Key Developments:

• • In 2020, Solina acquired Bowman Ingredients from the Bowman Family shareholders. Bowman Ingredients supplies coating systems with products like breadcrumbs, batters and marinades, to food service and retail food processors,
  • In 2019, Associated British Foods plc merged with Yihai Kerry Arawana Holdings Co., Ltd, a subsidiary of Wilmar International Limited, to produce, supply and distribute yeast and bakery ingredients. These companies will acquire existing Chinese yeast and bakery ingredients activities of AB Mauri, with the support of Yihai Kerry Arawana’s supply chain.
  • In 2019, ADM officially signed in US-Mexico-Canada Agreement, which offers real benefits for the farmers, ranchers, and rural communities who are critical to food production in all three countries.

Segments covered in the Report:

The global batter and breader premixes market has been segmented on the basis of batter type, application, and regions. Based on batter type, the market is segmented into adhesion batters, and coating batters. Based on application, the market is segmented into meat and poultry, fish and seafood, vegetables, and others. 

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Key questions answered in this research report:

• • At what pace is global batter and breader premixes market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in batter and breader premixes market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global batter and breader premixes market?
  • Which batter type generated maximum revenues in 2019 and identify the most promising batter type during the forecast period?
  • What are the various application areas of global batter and breader premixes market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Batter and Breader Premixes Market by Batter Type

• • Adhesion Batters
  • Coating Batters

Global Batter and Breader Premixes Market by Application

• • Meat and Poultry
  • Fish and Seafood
  • Vegetables
  • Others

Global Batter and Breader Premixes Market by Region

• • North America Batter and Breader Premixes Market (Option 1: As a part of the free 25% customization)
    • By Batter Type
    • By Application
    • US Market All-Up
    • Canada Market All-Up
  • Europe Batter and Breader Premixes Market (Option 2: As a part of the free 25% customization)
    • By Batter Type
    • By Application
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Batter and Breader Premixes Market (Option 3: As a part of the free 25% customization)
    • By Batter Type
    • By Application
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Batter and Breader Premixes Market (Option 4: As a part of the free 25% customization)
    • By Batter Type
    • By Application
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Batter and Breader Premixes (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Bunge Limited
  • ADM
  • Newly Weds Foods Inc.
  • Bowman Ingredients
  • McCormick & Company Inc.
  • Ajinomoto Co. Inc.
  • The Archer Daniels Midland Company
  • Ingredion Incorporated
  • Blendex Company
  • Solina group