GCC Kombucha Market

GCC Kombucha Market Overview

Kombucha is a lightly sparkling, agitated, and sweetened black or green tea, which is frequently consumed for its several health benefits. It is produced by fermenting solid sweet tea, and then a mutually beneficial colony of bacteria and yeast is added during the fermentation. The completed product is full of probiotics, which encourage good health offerings like an enhanced digestive system and immune system. The rising perception among the customers about the benefits of this drink is a primary factor contributing to the growth of the kombucha market.

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Major GCC Kombucha Market Drivers

Increasing the inclination of consumer preferences towards functional beverages has positively increased the interest and demand for drinks such as kombucha.

Since kombucha is a probiotic drink, the rising awareness of the health effects of probiotics for gut health has increased the demand for kombucha. Furthermore, the availability of numerous flavors in the market is another major factor that has surged the growth of the kombucha market. With the noticeable change in consumer behaviour, consumers have become bold and are not refraining from experimenting with innovative flavors. Strategic initiatives by the key players to incorporate new players and ingredients in the market have been a primary factor for the market’s growth. Legal restrictions on the consumption, brewing, import and sale of alcoholic beverages in Saudi Arabia backed by the conservative nature of the nation has aided a great platform for non-alcoholic beverage producers to promote their products widely in the nation. Moreover, the region is also known to possess a hot and humid climate, which has led to raising the need among the individuals constantly to stay hydrated. Furthermore, rising concern for health amongst consumers for rising chronic diseases has also led to the increasing demand for beverages which are low in calories and align with the active lifestyle of consumers thereby promoting good health. In addition, citizens from Saudi Arabia, have exchanged drinks from a fermented drink, which is locally names as Al Nabtah, and is globally known as kombucha, due to the many healthy claims offered by the drinks like it is used in curing many diseases, which has led to the adoption of the drink in the region.

UAE has one of the highest penetration rates in, the region which has pushed the e-commerce segment, leading to the overall more rapid adoption and expansion of the healthy beverages. In addition, evolving consumer preference for fermented drinks like kombucha, which is substituted by the staple carbs and sugary beverages, has helped change the portfolio and overall landscape of the market.

Restraint in the GCC Kombucha Market

However, stringent regulations made by the regulatory bodies for the manufacturing process are a major factor that is likely to hamper the market’s overall growth.

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Evolving food and beverage sector in the GCC region is major factor which is likely to be a major factor for the kombucha market. Major shift towards the healthy drink beverages has certainly pushed the overall growth of the market in the GCC region. Trends like eating out, ordering online, and opting for easy and quick-to-make-ready meals have covered a way for international delivery platforms facilities to boost their traction in the market.

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