Tea Market

Tea Market is expected to reach at USD 69 Billion by 2027 at a CAGR of 9.5% during the forecast period.

Introduction of the Global Tea Market Report

Tea is a popular non-alcoholic beverage drink that was first used for medical purposes. The tea is popular in different parts of the world, owing to the presence of aroma and therapeutic advantages. The tea includes various types of essential nutrients such as amino acids, vitamins, trace minerals, and flavonoids, which helps in building stronger immunity and better metabolism. Tea is also considered as a healthy beverage due to the presence of numerous potent minerals and antioxidants, such as manganese, potassium, calcium, and magnesium. Regular consumption of tea helps in decreasing cell damage caused owing to free radicals and reduces cholesterol levels, along with ease of healthy weight loss.

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Increasing inclination towards tea instead of aerated drinks, owing to the growing health awareness among consumers stands to be a driving factor fueling the tea market growth. In addition, rising disposable income has increased the desire to spend extra on premium products, thus, encouraging producers to incorporate healthy ingredients in tea, which will expand the market growth. For instance, Green Hills launched Rum and Honey Flavored Herbal Tea to cater the demand for low-sugar beverages. The tea comes with the richness of apple, licorice, star anise and cinnamon that give it a taste similar to alcohol. As per the Tea Market analysis, growing application of tea in cosmetic and beauty industries and increasing investment in research and development to enhance the quality as well as taste will offer enormous opportunities to the market.

The remarkable benefits of tea which include the ability to reduce the chances of kidney stones, cancer, control blood cholesterol, build up bones and boost immunity has made tea a suitable beverage for consumers of all age. On the other hand, the fluctuation in the raw materials prices because of the changing weather and growing trend of drinking coffee will hamper the Global Tea Market Size over the upcoming years.

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Based on the Type, the tea market is segmented into green tea, black tea, oolong tea, fruit/herbal tea, and others. The black tea segment is expected to grow at a higher CAGR during the forecast period. The easy availability of different flavors of black tea is one of the major factors surging market growth. Moreover, black tea consumption is growing as it is considered a healthy drink and has several flavors such as mint, fruit-flavored infusions, and chamomile.

Based on the Packaging, the market is segmented into plastic containers, loose tea, paperboards, aluminum tins, and tea bags. Paperboards segments is dominating the market during the forecast period due to their unique design flexibility and excellent properties. Moreover, the tea bag segment is projected to grow at a higher CAGR as it offers higher convenience over loose or differently packaged tea.

Based on the Distribution Channel, the market is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online stores, and others. Supermarket/ hypermarket is expected to grow at a higher CAGR during the forecast period due to the large range of products provided by retail stores at a competitive price to consumers and easily accessible areas.

Based on the Application, the market is segmented into residential and commercial. The residential segment is anticipated to dominate the market during the forecast period due to the increase in consumption of caffeine beverages at home. Moreover, the commercial segment is also expected to dominate the market during the forecast period owing to growth in spending of the consumers on cafes and hotels, along with rising tea and coffee availability at the workplace.

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Based on the region, the Asia-Pacific is projected to grow at a higher CAGR during the forecast period due to the high consumption and production of tea in this region. Consumers in developing economies such as India, Japan, Indonesia, and Vietnam, are increasingly opting for tea, which will also upsurge the growth of the tea market in Asia-Pacific. Moreover, North America is also dominating the market during the forecast period owing to increasing demand for green and herbal tea as they help in reducing weight.

Various notable players operating in the market include Associated British Foods plc, BARRY’S TEA LIMITED, Hain Celestial, ITO EN, LTD., MCLEOD RUSSEL INDIA LIMITED, NESTLE S.A., TAETEA, Tata Consumer Products, THE REPUBLIC OF TEA, and Unilever, among others. 

Key Developments:

• • In 2021, Ito En collaborated with Taiyo International to offer high-quality matcha to the food, beverage and supplement industries in North America.
  • In 2019, ITO EN LTD. introduced Oi Ocha, a ready-to-drink green tea brand, in Walmart nationwide. Through this expansion, ITO EN LTD. aims to capture the growing demand of the consumers who are looking for authentic and healthy beverages.

The global tea market has been segmented into type, packaging, distribution channel, application, and region. Based on type, the market is segmented into green tea, black tea, oolong tea, fruit/herbal tea, and others. Based on packaging, the market is segmented into plastic containers, loose tea, paperboards, aluminum tins, and tea bags. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online stores, and others. Based on application, the market is segmented into residential and commercial. 

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Market Segmentation

Global Tea Market by Type

• • Green Tea
  • Black Tea
  • Oolong Tea
  • Fruit/Herbal Tea
  • Others

Global Market by Packaging

• • Plastic Containers
  • Loose Tea
  • Paperboards
  • Aluminum Tins
  • Tea Bags

Global Market by Distribution Channel

• • Supermarkets/Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Stores
  • Others

Global Tea Market by Application

• • Residential
  • Commercial

Global Tea Market by Region

• • North America Tea Market (Option 1: As a part of the free 25% customization)
    • By Type
    • By Packaging
    • By Distribution Channel
    • By Application
    • US Market All-Up
    • Canada Market All-Up
  • Europe Tea Market (Option 2: As a part of the free 25% customization)
    • By Type
    • By Packaging
    • By Distribution Channel
    • By Application
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Tea Market (Option 3: As a part of the free 25% customization)
    • By Type
    • By Packaging
    • By Distribution Channel
    • By Application
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Tea Market (Option 4: As a part of the free 25% customization)
    • By Type
    • By Packaging
    • By Distribution Channel
    • By Application
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Tea Market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Associated British Foods plc
  • BARRY’S TEA LIMITED
  • Hain Celestial  
  • ITO EN, LTD.
  • MCLEOD RUSSEL INDIA LIMITED
  • NESTLE S.A.
  • TAETEA
  • Tata Consumer Products
  • THE REPUBLIC OF TEA
  • Unilever