Mobile Game Market

According to the GMI Research forecast, the global mobile game market is estimated to be USD 59,814 Million in 2019 and is anticipated to touch USD 147,876 Million by the end of 2027, while increasing at a CAGR of 12% during the forecast period.

Introduction of the Mobile Game Market Report

A mobile game refers to a game that is specially designed for mobile devices such as smartphones, tablets, PCs, and other devices. Nowadays, mobile phones, particularly smartphones offers remarkable connectivity features such as Bluetooth, Wi-Fi, 3G network, and other properties. Mobile games helps in improving mood, increasing problem-solving skills, enhancing concentration power, and brings people together on one platform.

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Market Dynamic

Key Drivers and Emerging Trends

The global mobile game market is becoming more mainstream thanks to the accelerating number of mobile game launches, followed by the growing penetration of the internet and smartphones. The increasing investment by the leading organizations in the gaming sector is opening new doors for the growth of the market. In 2020, Electronic Arts signed a deal with Nexon Korea to launch a new game, “FIFA Mobile” in South Korea. Electronic Arts is aiming to develop FIFA Mobile game to offer a culturized experience of football via mobile devices. In addition to this, in 2020, Tencent announced a mobile game called Wandering Mountains and Seas in which the players offered the ability to explore diverse map. The adoption of smartphones, the internet and the flexibility for in-game payment methods has led to the expandability of the gaming sector, which in turn, is driving the mobile game market growth. For example, the mobile game market statistics states that in 2019, Saudi Arabia had approximately 32.2 million internet users till January 2020, and around 40.2 million connections of mobile, with a growth of 0.09% from January 2019.

As per the mobile game market report, the government of different economies is emphasizing on introducing various favourable government initiatives to support the gaming sector. For instance, the UK government launched the UK Games Fund amounting to Euro 4 million fund for the distribution as grants among the game development companies. Special tax relief is helping the video game companies by providing them permits to claim back up to 20% of the cost of development of a new game. The government has also started the UK Games Talent Initiative, which offers mentoring & tutoring for final year students to fully prepare them and make valuable involvement to the industry. According to the mobile game market analysis, the leading players in the market are focusing on bringing technological advancements in the mobile launches and are heavily investing in research and development activities. The implementation of cloud computing in mobile games has led to the development of cloud gaming, which is indirectly driving the growth of the mobile gaming market size. The introduction of facial recognition technology, 3D scanning, virtual reality, and other such technologies in mobile games are further creating new growth opportunities in the mobile gaming market.

Restraint in the Mobile Game Market

On the other hand, the increasing security concerns among the government of various countries and rising cases of data breach are the key drivers that will have a negative impact on the growth of the mobile gaming market share in terms of revenue. For example, in 2020, the government of India banned PUBG due to the growing security concerns at the national level.

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Application – Segment Analysis

Based on the Application, the electronic sports segment is predicted to grow at the highest CAGR in the market. The easy accessibility of the internet and the growing awareness related to the esports among the players are the two major drivers that are responsible for the growth of the segment in the market.

Age Group – Segment Analysis

Based on the age group, the teenager segment is projected to witness faster CAGR during the forecast period. The rising preference of teenagers towards online gaming and the rising amount of time spend by teenagers to play new games in order to attain digital rewards like a new weapon or to level up in order to extend the content and the gameplay, are the two major factors that are contributing to the segment growth.

Platform – Segment Analysis

Based on the Platform, the android segment is projected to dominate the global mobile game market during the forecast period. The increasing adoption of Android phones by individuals is surging the growth of the market over the coming years. Moreover, the low cost for the development of Android games and easy accessibility of android phones are further attracting people to opt for android phones rather than any other platform.

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Regional – Segment Analysis:

Based on the region, Asia-pacific region is anticipated to dominate the market during the forecast period. China is one of the most popular market in the gaming industry. The increasing population of mobile games, especially in the tier-2 cities of China, such as Chengdu and Wuhan, is a key driver that is contributing to the market growth of the region. In addition to this, the easy availability of affordable smartphones and the introduction of advanced mobile infrastructure, such as the implementation of upcoming 5G technology, is further supporting the market growth. In 2020, Archiact entered into a partnership with Migu, a telecom provider, with an aim to bring VR games to its 5G cloud gaming platform. Moreover, the rising focus of the governments on supporting the gaming industry is another factor that is propelling the growth of the market. In 2020, the government of Japan announced its plan to increase the economy by emphasizing on major esports expansion. The government is collaborating with the private sector to improve regional economies and targeting benefits worth ¥285 billion (£2.15 billion) by the end of 2025.

Top Market Players

Various notable players operating in the market include Tencent, Zynga Inc., Supercell Ltd, Activision Blizzard, Inc., Electronic Arts Inc., IGG, Machine Zone, Inc., Kabam Games, Inc., NetEase, Inc., and Warner Bros. Entertainment Inc., among others. 

Key Developments:

• • In 2020, Zynga Inc. launched magical Match-3 mobile game Harry Potter: Puzzles & Spells, a magic match-3 mobile games into territories worldwide. The mobile game is available free for download on iOS and Android devices along with Facebook and Amazon Kindle.
  • In 2020, Electronic Arts Inc., announced that the company has reached an agreement to acquire Codemasters, which is a game publisher and developer. In this acquisition, both the companies will develop innovative and amazing new racing games for the players.

Segments covered in the Report:

The global Mobile Game market segmented into application, age group, game type, platform, type and region. Based on the application, the market has been segmented into Entertainment, Education, Electronic Sports. Based on the age group, the market has been segmented into children, teenagers, and adults. Based on the game type, the market has been segmented into Puzzle, Action/Adventure, Arcade, Simulation, Strategy, Sports, and Others. Based on the Platform, the market has been segmented into Android, iOS, and Others. Based on the Type, the market has been segmented into offline and online. 

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Key questions answered in this research report:

• • At what pace is global Mobile Game market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Mobile Game market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Mobile Game market?
  • Which Application generated maximum revenues in 2019 and identify the most promising Application during the forecast period?
  • What are the various Age Groups of global Mobile Game market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Mobile Game Market by Application

• • Entertainment
  • Education
  • Electronic Sports

Global Mobile Game Market by Age Group

• • Children
  • Teenagers
  • Adults

Global Mobile Game Market by Game Type

• • Puzzle
    • 3-match games
    • Others
  • Action/Adventure
  • Arcade
  • Simulation
  • Strategy
  • Sports
  • Others

Global Mobile Game Market by Platform

• • Android
  • iOS
  • Others

Global Mobile Game Market by Type

• • Online
  • Offline

Global Mobile Game Market by Region

• • North America Mobile Game Market (Option 1: As a part of the free 25% customization)
    • North America Market by Application
    • North America Market by Age Group
    • North America Market by Game Type
    • North America Market by Platform
    • North America Market by Type
    • US Market All-Up
    • Canada Market All-Up
  • Europe Mobile Game Market (Option 2: As a part of the free 25% customization)
    • Europe Market by Application
    • Europe Market by Age Group
    • Europe Market by Game Type
    • Europe Market by Platform
    • Europe Market by Type
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Mobile Game Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Market by Application
    • Asia-Pacific Market by Age Group
    • Asia-Pacific Market by Game Type
    • Asia-Pacific Market by Platform
    • Asia-Pacific Market by Type
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Mobile Game Market (Option 4: As a part of the free 25% customization)
    • RoW Market by Application
    • RoW Market by Age Group
    • RoW Market by Game Type
    • RoW Market by Platform
    • RoW Market by Type
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Mobile Game (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Tencent
  • Zynga Inc.
  • Supercell Ltd
  • Activision Blizzard, Inc.
  • Electronic Arts Inc.
  • IGG
  • Machine Zone, Inc.
  • Kabam Games, Inc.
  • NetEase, Inc.
  • Warner Bros. Entertainment Inc.