Organic Oats Market

GMI Research analysis indicates that the Organic Oats Market is slated to register a CAGR of 3.1% over the period, 2022-2029.

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Key Drivers

The primary factor contributing towards the growth of the Global Organic Oats Market include the increasing health and fitness awareness among consumers at the global level. With the expansion in the diseases such as diabetes and obesity, especially among the millennials, followed by the growing trend of healthy diet patterns, will promote the demand for organic oats over the coming years. The fiber-rich organic oats are loaded with numerous health benefits and can be consumed as a snack or mid-day meal for balanced nutrition intake. In addition to this, the emergence of online retail stores and the rising preference of consumers towards premium products will have a positive impact on the increasing demand of the market. Various organizations are focusing on extensive advertising, attractive packaging, and expansion in their product distribution channels to capture the growing demand across the globe. For instance, The Kroger Company, an American retail company, has introduced a new range of oats and oat products to meet the growing demand. The rising demand for different flavors of oats among consumers will create new opportunities in the market, thereby propelling the growth of the Global Organic Oats Market. Moreover, the growing hectic lifestyle and high disposable income of middle-class families are encouraging consumers to opt for easy and quick breakfast options. On the other hand, the fluctuating price of inputs in the organic oats will hamper the growth of the market during the forecast period.

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Product – Segment Analysis

Based on the Product type, the Global Organic Oats market is segmented into Steel cut oats, Rolled oats, Oat flour, and Oat Bran. The Rolled Oats segment is anticipated to lead the market during the forecast period due to the increasing consumption of rolled oats among the consumers driven by its nutritional benefits. The rolled oats are whole-grain food with incredible nutritious value, including antioxidants and are the main ingredient in granola and muesli. They are faster to cook, absorbs more liquid, and hold their shape relatively well during the cooking process.

Application – Segment Analysis

Based on the Application, the Global Organic Oats market is segmented into Breakfast Cereals, Bakery products, Snacks and Savory Products, and Others. The breakfast cereals segment is anticipated to lead the market during the forecast period owing to the increasing demand for convenient and healthy packed breakfast cereals across the globe. With the rising number diseases such as diabetes, high blood pressure, and obesity, the demand for healthy and low-calorie breakfast options is surging, thereby accelerating the growth of the market over the coming years.

Distribution Channel – Segment Analysis

Based on the Distribution Channel, the Global Organic Oats market is segmented into Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Stores, and Others. The Hypermarkets/Supermarkets segment is expected to grow at a higher CAGR during the forecast period owing to the easy availability of a wide range of brands under one roof at attractive discount offers. Moreover, the online stores are expected to grow at a higher CAGR during the forecast period due to the 24*7 access and easy comparison of product quality and prices before choosing the right product. The online stores offer a large variety of products along with easy payment options, free home delivery, and convenient return/exchange policies.

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Regional – Segment Analysis     

Based on Region, the North America region captured the highest market share during the forecast period owing to the growing health concerns among the American population. The American consumers are significantly shifting towards healthy diet patterns and low-calorie food products, due to the increasing incidences of cardiovascular diseases and diabetes across the North American countries. Moreover, the Asia-Pacific region is anticipated to grow at a higher CAGR due to the rapidly increasing population rate across the Asian countries. The developing economies such as India, China, and Japan, are adopting western lifestyle pattern due to the rapid urbanization and high disposable income of the middle-class families. In addition to this, the extensive promotional strategies adopted by the market players and expansion in the online distribution channel across the Asia Pacific region will create new opportunities in the market, thus propelling the growth of the Organic Oats market in this region.

Top Market Players

Various notable players operating in the market include Nature’s Path, The Hain Celestial Group Inc., Quaker Oats Company, NOW Health Group Inc., Nairn’s Oatcakes Limited, General Mills Inc., Bob’s Red Mill Natural Foods Inc., Morning Foods Limited, Avena Foods Limited, Willow Creek Organic Grain Co. Inc., Bagrry’s India Ltd., Unigrain Pty Ltd. among others.

Key Developments:

• • In 2017, General Mills invested USD 3 million in granola maker Purely Elizabeth. The main aim of the partnership is to provide General Mills with innovative new product line as a healthy ingredient option for the end-users.
  • In 2016, Bob’s Red Mill Natural Foods launched new Gluten Free Organic Oats which is made up of the kiln-toasting method and organically USDA certified. A certified organic, gluten-free, oats are rich in nutrition and served as hot cereals or delicious baked goods.

Segments covered in the Report:

The Global Organic Oats market has been segmented based on product type, application, distribution channel, and key regions. Based on product type, the market is segmented Steel cut oats, Rolled oats, Oat flour, and Oat Bran. Based on the application, the market is segmented Breakfast Cereals, Bakery products, Snacks and Savory Products, and Others. Based on the distribution channel, the market is segmented Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Stores, and Others.

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Key questions answered in this research report:

• • At what pace is the Global Organic Oats market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the current market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenue and forecast breakdowns? Which are the major regional revenue pockets for growth in the Global Organic Oats market?
  • What are the various application areas of Global Organic Oats market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation:

Global Organic Oats Market by Product Type

• • Steel cut oats
  • Rolled oats
  • Oat flour
  • Oat Bran

Global Organic Oats Market by Application

• • Breakfast Cereals
  • Bakery products
  • Snacks and Savory Products
  • Others

Global Organic Oats Market by Distribution Channel

• • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Stores
  • Others

Global Organic Oats Market by Region

• • North America Organic Oats Market (Option 1: As a part of the free 25% customization)
    • By Product Type
    • By Application
    • By Distribution Channel
    • United States Market All-Up
    • Canada Market All-Up
    • Mexico Market All-Up Organic Oats Market
  • Europe Organic Oats Market (Option 2: As a part of the free 25% customization)
    • By Product Type
    • By Application
    • By Distribution Channel
    • Spain Market All-Up
    • Germany Market All-Up
    • UK Market All-Up
    • France Market All-Up
    • Poland Market All-Up
    • Russia Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Organic Oats Market (Option 3: As a part of the free 25% customization)
    • By Product Type
    • By Application
    • By Distribution Channel
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • South Korea Market All-Up
    • Indonesia Market All-Up
    • Australia Market All-Up
    • Rest of APAC Market All-Up
  • ROW Organic Oats Market (Option 4: As a part of the free 25% customization)
    • By Product Type
    • By Application
    • By Distribution Channel
    • Brazil Market All-Up
    • Argentina Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • Rest of world Market All-Up

Leading market players (Option 5: Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Nature’s Path
  • he Hain Celestial Group, Inc.
  • Quaker Oats Company
  • NOW Health Group, Inc.
  • Nairn’s Oatcakes Limited
  • General Mills Inc.
  • Bob’s Red Mill Natural Foods, Inc.
  • Morning Foods Limited
  • Avena Foods Limited
  • Willow Creek Organic Grain Co. Inc.
  • Bagrry’s India Ltd.
  • Unigrain Pty Ltd.