Athleisure Market

Athleisure Market size reached USD 265.9 billion in 2021 and is estimated to reach USD 460.3 billion in 2029 and the market is estimated to grow at a CAGR of 7.1%.

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Key Drivers

The growing awareness towards physical health, rising trend of fitness and wellness activities among consumers, and the increasing availability of gyms and fitness centres are the some of the prominent factors augmenting the growth of the athleisure market. In addition to this, athleisure is gaining huge popularity among customers as casual wears at various aspects such as at workplace, colleges, social gathering, and home. This factor is further projected to increase the demand of athleisure over the forecast period. Moreover, development of new products by manufacturers with advanced features of colours, fabric, comfort, quality, durability, and styling for various purposes including yoga, cycling, running, gym wear, and fashionable casual wear is further anticipated to stimulate the growth of the market. Furthermore, rise in promotional activities by various organizations, fitness influencers, social media influencers have been providing huge opportunities for the growth of the athleisure market. However, volatile cost of raw materials and the availability of counterfeit brands are the major factors that are expected to restraint the growth of the athleisure market during the forecast period.

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Product – Segment Analysis

Based on product, the market is segmented into sneakers, joggers, leggings, hoodies, and others. The sneakers segment is expected to grow at a faster CAGR during the forecast period owing to the growing popularity of trendy, branded, and high-fashion footwear and increasing inclination of young population towards sports and fitness activities.

Gender – Segment Analysis

Based on gender, the market is segmented into male and female. The female segment is anticipated to grow at a higher CAGR over the forecast period. This is primarily due to the growing demand of branded and fashionable fitness wear among female customers along with an increase in the number of female fitness models, sports players, and athletes across the globe.

Distribution Channel – Segment Analysis

Based on distribution channel, the market is segmented into supermarkets & hypermarkets, brand outlets, online store, and others. The online store segment is projected to dominate the market. This can be attributed to the increasing penetration of the internet and smartphones, availability of brand owned online shopping portals, and the rising preference for the online shopping owing to the flexibility of choice, easy return, and price comparison.

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Regional – Segment Analysis

Based on the region, North America is projected to lead the athleisure market owing to the rising health concerns of consumers coupled with the growing inclination towards sports and fitness activities in the region. Additionally, the changing lifestyles, growing demand of fashionable apparels and innovative athleisure are some other factors driving the growth of the market in this region.

Top Market Players

Various notable players operating in the global Athleisure market include Puma SE, Nike, Inc., Adidas AG, Under Armour, Inc., Asics Corporation, Columbia Sportswear Company, Gap Inc., Lululemon Athletica, JD Sports Fashion Plc, and Founder Sport Group, among other companies. 

Key Developments:

• • In 2020, JD Sports partnered with the payment platform, Laybuy Group Holdings Limited for offering its online customers in the UK to use a ‘buy now, pay later’ service. This helped to enhance the customer service portfolio of the company.
  • In 2019, Puma SE partnered with Amazon.com, Inc. to launch a new athleisure brand, Care Of. This brand includes men’s and women’s wear and comprises of 50 styles ranging from T-shirts and leggings to sneakers and outerwear.
  • In 2018, Founder Sport Group acquired the Teamwork Athletic Apparel, one of the leading manufacturers of in-stock and custom athletic uniforms. This acquisition helped to enhance the product portfolio of Founder Sport Group.

Segments covered in the Report:

The global athleisure market has been segmented on the product, gender, distribution channel, and region. On the basis of product, the market is segmented into sneakers, joggers, leggings, hoodies, and others. Based on gender, the market is segmented into male and female. Based on distribution channel, the market is segmented into supermarkets & hypermarkets, brand outlets, online store, and others.

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Key questions answered in this research report:

• • At what pace is global Athleisure market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Athleisure market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Athleisure market?
  • Which product generated maximum revenues in 2021 and identify the most promising product during the forecast period?
  • What are the various distribution channels of global Athleisure market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Revenues (2021)	USD 265.9 billion
Market Base Year	2021
Market Forecast Period	2022-2029
Base Year & Forecast Units	Revenues (USD Billion)
Market Segment	By Product, By Gender, By Distribution Channel, and By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Puma SE, Nike, Inc., Adidas AG, Under Armour, Inc., Asics Corporation, Columbia Sportswear Company, Gap Inc., Lululemon Athletica, JD Sports Fashion Plc, and Founder Sport Group among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Athleisure Market by Product

• • Sneakers
  • Joggers
  • Leggings
  • Hoodies
  • Others

Global Athleisure Market by Gender

• • Male
  • Female

Global Athleisure Market by Distribution Channel

• • Supermarkets & Hypermarkets
  • Brand Outlets
  • Online Stores
  • Others

Global Athleisure Market by Region

• • North America Athleisure Market (Option 1: As a part of the free 25% customization)
    • By Product
    • By Gender
    • By Distribution Channel
    • US Market All-Up
    • Canada Market All-Up
  • Europe Athleisure Market (Option 2: As a part of the free 25% customization)
    • By Product
    • By Gender
    • By Distribution Channel
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Athleisure Market (Option 3: As a part of the free 25% customization)
    • By Product
    • By Gender
    • By Distribution Channel
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Athleisure Market (Option 4: As a part of the free 25% customization)
    • By Product
    • By Gender
    • By Distribution Channel
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Global Athleisure Market Players (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Puma SE
  • Nike, Inc.
  • Adidas AG
  • Under Armour, Inc.
  • Asics Corporation
  • Columbia Sportswear Company
  • Gap Inc.
  • Lululemon Athletica
  • JD Sports Fashion Plc
  • Founder Sport Group