Authentication and Brand Protection Market

Introduction of the Authentication and Brand Protection Market Report

Brand protection refers to the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission. The global authentication and brand protection market covers various technology overt, covert, digital and forensic.

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Market Dynamic

Key Drivers and Emerging Trends

The factors driving the global Authentication and Brand Protection market size include the rising emphasis on safeguarding product and brand integrity and the expansion of the manufacturing sector in various parts of the world. Branding is considered as one of the important factors for any organization to safeguard its place in the competitive market. The companies are outlaying various building brand image, on the other hand, the counterfeiters use the brand identity for selling the counterfeit products. The counterfire impacts the image and sales of an organization damages the authentic brand reputation, and harms the long-term trust of the business partners. Therefore, the growing concerns regarding product counterfeiting have encouraged businesses to focus on safeguarding the integrity of their brands.

There has been an increase in the demand from various economies, especially in the APAC region. Various sectors such as food & beverage, automotive, clothing & apparel, footwear, and pharmaceutical are focusing on the high growth rate, thus driving the market growth. As per the Organization for Economic Co-Operation and Development (OECD), the APAC region is the fastest-growing digital economy across the globe mainly because of the continuous expansion of technologies including blockchain and cloud computing. Moreover, the World Bank also reports that APAC region was the largest market in various sectors in 2019. Thus, the growing awareness related to human safety has surged the Authentication and Brand Protection market growth.

Restraint in the Authentication and Brand Protection Market

However, the high cost involved in the technologies used for authentication and brand protection is a major factor that is hindering the market growth.

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Technology – Segment Analysis

Based on the technology, the overt segment is projected to grow at a higher CAGR during the forecast period. The overt brand protection solutions are used for investigation and consumer validation of the product authenticity. The various authentication offerings include complex security printing, holograms, and embossed optical films. The high cost-effectiveness of the overt technology authentication and brand protection is further encouraging the segment growth.

Application – Segment Analysis

Based on the application, the pharmaceuticals segment is anticipated to witness a faster CAGR during the forecast period. The emergence of the COVID-19 pandemic has helped the pharmaceutical sector to grow. Counterfeit products can cause a major threat to the brands; thus, it becomes important for pharmaceutical organizations to have a comprehensive brand value protection plan in place to combat brand abuse and product counterfeiting. Moreover, the growing awareness related to the ability of product authentication solutions to satisfy the customers seeking authenticated products is further surging the market growth.

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Regional – Segment Analysis:

Based on the region, Asia-Pacific region is predicted to grow at a higher CAGR during the forecast period. The economic growth and the expansion of the manufacturing sector in this region is helped the authentication and brand protection market to grow. Additionally, the increasing adoption of authentication and brand protection solutions in several sectors such as pharmaceuticals, automotive, food & beverage, electronics, and luxury goods is further surging the market growth.

Top Market Players

Various notable players operating in the market include AUTHENTIX, AVERY DENNISON CORPORATION, Brady, De La Rue plc, WISeKey, Infineon Technologies AG, Merck KGaA, ASSA ABLOY, Centro Grafico, and Sun Chemicals, among others. 

Key Developments:

• • In 2020, AUTHENTIX acquired Traceless, which is one of the leading players providing anticounterfeit and diversion control to global clientele such as customers in the pharmaceuticals, and other sectors.
  • In 2019, De La Rue plc, introduced Purelmage, a customizable holographic security thread. It is a extremely bright holographic threat with clear imagery movement.

Segments covered in the Report:

The global Authentication and Brand Protection market has been segmented on the basis of Authentication Mode, Technology, Offering, Application and regions. Based on Authentication Mode, the market is segmented into Smartphone Authentication and Blockchain Authentication. Based on Technology, the market is segmented into Overt, Covert, Digital, and Forensic. Based on Offering, the market is segmented into Security Labels, Security Inks, Holograms, Barcodes, RFID, Authentication chips, and QR codes. Based on Application the market is segmented into Electronics, Pharmaceuticals, Automotive, Food & Beverages, Apparel, Luxury Goods, Cosmetics, and Others. 

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Key questions answered in this research report:

• • At what pace is global Authentication and Brand Protection market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Authentication and Brand Protection market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Authentication and Brand Protection market?
  • Which Authentication Mode generated maximum revenues in 2019 and identify the most promising Authentication Mode during the forecast period?
  • What are the various Technology areas of global Authentication and Brand Protection market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2020
Market Forecast Period	2021-2028
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Authentication Mode, By Technology, By Offering, By Application, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	AUTHENTIX, AVERY DENNISON CORPORATION, Brady, De La Rue plc, WISeKey, Infineon Technologies AG, Merck KGaA, ASSA ABLOY, Centro Grafico, and Sun Chemicals, among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Authentication and Brand Protection Market by Authentication Mode

• • Smartphone Authentication
  • Blockchain Authentication

Global Authentication and Brand Protection Market by Technology

• • Overt
  • Covert
  • Digital
  • Forensic

Global Authentication and Brand Protection Market by Offering

• • Security Labels
  • Security Inks
  • Holograms
  • Barcodes
  • RFID
  • Authentication chips
  • QR codes

Global Authentication and Brand Protection Market by Application

• • Electronics
  • Pharmaceuticals
  • Automotive
  • Food & Beverages
  • Apparel
  • Luxury Goods
  • Cosmetics
  • Others

Global Authentication and Brand Protection Market by Region

• • North America Authentication and Brand Protection Market (Option 1: As a part of the free 25% customization)
    • North America Authentication and Brand Protection Market by Authentication Mode
    • North America Authentication and Brand Protection Market by Technology
    • North America Authentication and Brand Protection Market by Offering
    • North America Authentication and Brand Protection Market by Application
    • US Authentication and Brand Protection Market All-Up
    • Canada Authentication and Brand Protection Market All-Up
  • Europe Authentication and Brand Protection Market (Option 2: As a part of the free 25% customization)
    • Europe Authentication and Brand Protection Market by Authentication Mode
    • Europe Authentication and Brand Protection Market by Technology
    • Europe Authentication and Brand Protection Market by Offering
    • Europe Authentication and Brand Protection Market by Application
    • UK Authentication and Brand Protection Market All-Up
    • Germany Authentication and Brand Protection Market All-Up
    • France Authentication and Brand Protection Market All-Up
    • Spain Authentication and Brand Protection Market All-Up
    • Rest of Europe Authentication and Brand Protection Market All-Up
  • Asia-Pacific Authentication and Brand Protection Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Authentication and Brand Protection Market by Authentication Mode
    • Asia-Pacific Authentication and Brand Protection Market by Technology
    • Asia-Pacific Authentication and Brand Protection Market by Offering
    • Asia-Pacific Authentication and Brand Protection Market by Application
    • China Authentication and Brand Protection Market All-Up
    • India Authentication and Brand Protection Market All-Up
    • Japan Authentication and Brand Protection Market All-Up
    • Rest of APAC Authentication and Brand Protection Market All-Up
  • RoW Authentication and Brand Protection Market (Option 4: As a part of the free 25% customization)
    • RoW Authentication and Brand Protection Market by Authentication Mode
    • RoW Authentication and Brand Protection Market by Technology
    • RoW Authentication and Brand Protection Market by Offering
    • RoW Authentication and Brand Protection Market by Application
    • Brazil Authentication and Brand Protection Market All-Up
    • South Africa Authentication and Brand Protection Market All-Up
    • Saudi Arabia Authentication and Brand Protection Market All-Up
    • UAE Authentication and Brand Protection Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Authentication and Brand Protection Market All-Up

Major Players Operating in the Authentication and Brand Protection (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • AUTHENTIX
  • AVERY DENNISON CORPORATION
  • Brady
  • De La Rue plc
  • WISeKey
  • Infineon Technologies AG
  • Merck KGaA
  • ASSA ABLOY
  • Centro Grafico
  • Sun Chemicals