Beard Care Products Market

Beard Care Products consists of a range of cosmetic products mainly used to nourish the skin under the beard. The Beard Care Products are composed of carrier oils and essential oils including jojoba oil, argan oil, coconut oil, grape seed oil and hempseed oil. These products help in addressing multiple beard problems such as dryness, itchiness or sensitive skin by going straight to the follicle in a similar fashion to hair conditioner. The Beard Care Products includes a collection of products ranging from Wax & Cream, Oil, Shampoo & Conditioner specially designed to reduce the chances of hair from growing brittle in the cold and windy season. The Beard Care Products contains vitamins A, D and E which helps in restoring the vitality of the beard and gives a neat, smooth and shiny look. Beard care products market can be segmented by product type, by distribution channel and by geographical region.

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The major factors contributing towards the growth of the global beard care products includes the increasing awareness about personal grooming among the men population. The growing fashion-consciousness among consumer and the increasing impact of social media platforms, digital marketing and celebrity endorsements are surging the demand for the global beard care products. Along with women, men are also becoming beauty-conscious and are looking for a variety of beard care products in the market which will further propel the demand for the global beard care products. With the rising awareness about the side-effects of the chemical based products, the manufacturers are focusing on investing in R&D to develop unique organic products. This continuous development in the product will have a positive impact on the demand for the Global Beard Care Products. In addition, the rapid urbanization, rising population of the target customers and the changing lifestyle will further boost the demand of the global beard care products during the forecast period. However, the usage of chemical ingredients in the products causing skin rashes and other skin related problems will have an adverse impact on the Global Beard Care Products.

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Based on the Product, the global beard care products market segmented into Wax & Cream, Oil, Shampoo & Conditioner, and Others. The beard oil segment is projected to grow at the higher CAGR during the forecast period owing to its unique properties including its suitability for all skin types and its high moisturizing ability. The beard oil contains essential oil which helps in maintaining healthy hair and softens the hair follicles.

Based on the Distribution Channel, the Global Beard Care Products market segmented into Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Stores and Others. The Convenience Stores segment is expected to capture the maximum market share due to the easy availability of wide range of brands at discounted price along with the personal assistance offered at the stores. On the other hand, the online stores are also projected to grow at a higher market rate owing to its attractive cashback offers, different discount benefits and free home delivery option.

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Based on region, the Asia-Pacific is expected to grow at the fastest rate during the forecast period owing to the increasing disposable income and cost-effective manufacturing process across the developing nations. Moreover, the continuous product innovation and the increasing investment in R&D will further boost the demand for global beard care products. The increasing globalization and usage of digital marketing platforms in order to tap all customer base will further boost the global beard care products market. Moreover, Europe, being the dominant region in the global beard care products market, is capturing significant market share in 2018 because of the increasing number of beard campaigns and events such as World Beard and Moustache Championship’ and ‘Braw Beard and Moustache Championships’ around the European countries. In addition, increased focus of men towards their well-being is propelling the growth of the market in the region.

Various notable players operating in the market include L’Oréal S.A., Zed Lifestyle Pvt. Ltd. (Beardo), Unilever, The American Beard Company, Estée Lauder Companies, Honest Amish, Liberty Premium Grooming Co., Cremo Company LLC, Wild Willies, Edgewell Personal Care, The Wahl Clipper Corporation among others.

Key Developments:

• • In 2019, Wahl launched Wahl’s Beard Care Products with a total of 12 lines of products included shaving cream, shampoo, beard oil, beard balm and body wash.
  • In 2018, Soccer player David Beckham collaborated with L’Oréal S.A. to launch a collection range of 21 products related to grooming men tools. The brand name is House 99, focusing on merging barbershop culture with skin & haircare.

The global Beard Care Products market has been segmented based on Product, Distribution Channel and key regions. Based on Product, the market is segmented Wax & Cream, Oil, Shampoo & Conditioner and Others. Based on the Distribution Channel, the market is segmented Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Stores and Others.

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Key questions answered in this research report:

• • At what pace is the global Beard Care Products market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the current market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenue and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Beard Care Products market?
  • What are the various products of global Beard Care Products market and how they are poised to grow?

Market Segmentation:

Global Beard Care Products Market by Product

• • Wax & Cream
  • Oil
  • Shampoo & Conditioner
  • Others

Global Beard Care Products Market by Distribution Channel

• • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Stores
  • Others

Global Beard Care Products Market by Region

• • North America Beard Care Products Market
    Option 1: As a part of the free 25% customization
    • By Product
    • By Distribution Channel
    • United States Market All-Up
    • Canada Market All-Up
  • Europe Beard Care Products Market
    Option 2: As a part of the free 25% customization
    • By Product
    • By Distribution Channel
    • Spain Market All-Up
    • Germany Market All-Up
    • UK Market All-Up
    • France Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Beard Care Products Market
    Option 3: As a part of the free 25% customization
    • By Product
    • By Distribution Channel
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • ROW Beard Care Products Market
    Option 4: As a part of the free 25% customization
    • By Product
    • By Distribution Channel
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Leading market players (Option 5: Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • L’Oréal S.A.
  • Zed Lifestyle Pvt. Ltd. (Beardo)
  • Unilever
  • The American Beard Company
  • Estée Lauder Companies
  • Honest Amish
  • Liberty Premium Grooming Co.
  • Cremo Company LLC
  • Wild Willies
  • Edgewell Personal Care
  • The Wahl Clipper Corporation