Beer Market

Beer Market valued for USD 630 million in 2019, growing at a robust CAGR of 5.2% during forecast period.

Introduction of the Beer Market Research Report

Beer is an alcoholic beverage prepared by fermentation of grains with a base of barley. It is one of the most broadly consumed alcoholic beverages. There are multiple types of beers available in the market; among them lager and ale are the two most commercially consumed beers. They both are brewed at different temperature levels. Currently, beer is considered as a part of the social milieu in many nations and is associated with social traditions like beer festivals.

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The increasing trend of parties, especially among millennials, working population, and young generation has augmented the demand for premium alcoholic drinks, stands to be the major driver fueling the beer market growth. The growing awareness about the health benefits of beer which include controlling blood sugar levels, strengthening bone and muscles, reducing the chances of cancer and heart attack have paved the way for market. In addition, the rising spending capacity of the population has inclined them towards premium beer brands is projected to increase the demand for beer in the next few years. Factors like accelerating disposable income, increasing urbanization, changing lifestyle, and growing consumption of alcoholic drinks among millennials are forecast to augment the Beer Market Size. Moreover, the introduction of new and innovative flavours by leading players as well as increasing promotional activities on social media platforms are anticipated to bolster the market growth. As per the iSpot.tv, the ten largest beer brands in the U.S. disbursed approximately USD 525.8 million on TV ads in 2021, representing a 49% increase from 2020. However, campaigns by governments and non-government organizations (NGO) to condemn the use of alcoholic beverages might impede the Beer Market Share.

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Based on the product, the market is segmented into light beer, and strong beer. Among these, light beer is expected to witness a higher CAGR during the forecast period. This is attributed to the rising health concerns among individuals across the globe and the increasing demand for a new range of products with enhanced flavor. Moreover, light beers are cheaper than strong beers, which would boost the growth of the segment.

On the basis of production, the market is segmented into macro brewery, and micro brewery. Among these, micro brewery would witness a higher CAGR during the forecast period. Microbrewery produces craft beers, which are better in taste and flavor, have multiple varieties, provide various health benefits, have lower cost, and microbrewery is an environmentally friendly process. All these remarkable features are driving the growth of the segment.

Based on packaging, the market is segmented into canned beer, bottled beer, and draught beer. Among these, the canned beer is expected to observe a higher CAGR during the forecast period. Canned beer provides convenience both for customers and retails. Canned beers are easy to carry and store for customers. Moreover, due to the online availability of beers, it has become easy for suppliers to transport canned beers from place to another without any damage. These factors are surging the demand for canned beer in the market.

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On the basis of region, North America is expected to lead the market during the forecast period. This is due to the increasing number of breweries in countries like the U.S. that have introduced their own unique beer with enhanced flavor. Additionally, the Asia-Pacific is projected to grow at a higher CAGR during the forecast period attributed to the changing lifestyles of individuals in countries such as India and China.

The major players in the market include SABMiller Plc, Ab Inbev SA, Carlsberg Breweries A/S, Heineken N.V., China Resources Beer Company Ltd, Pabst Brewing Company LLC, Molson Coors Beverage Company, Tsingtao Beer Trading Co. Ltd, Asahi Group Holdings, and Boston Beer Company, Inc.

Key Developments:

• • In 2021, Heinekin acquired Namibia Breweries Limited, Distell Group Holdings Limited, and Ohlthaver & List Group of Companies to incorporate their respective and relevant businesses in Southern Africa into one enlarged company.
  • In 2021, Heineken launched new slim cans which are available in serving sizes of 12oz. 6-packs, 12-packs, 18-packs, and 24-packs, at 5.0% ABV per 12oz. serving, which have replaced the 12oz cans on-shelf.
  • In 2021, Carlesberg introduced new beer bottle to minimize the carbon impact of glass bottles by 90 percent.

The global beer market has been segmented on the basis of product, production, category, packaging, and region. Based on product, the market is segmented into light beer, and strong beer. Based on production, the market is segmented into macro brewery, and micro brewery. Based on category, the market is segmented into premium beer, super premium beer, and normal beer. Based on packaging, the market is segmented into canned beer, bottled beer, and draught beer.

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Market Segmentation

Global Beer Market by Product

• • Light Beer
  • Strong Beer

Global Beer Market by Production

• • Macro Brewery
  • Micro Brewery

Global Beer Market by Category

• • Premium Beer
  • Super Premium Beer
  • Normal Beer

Global Beer Market by Packaging

• • Canned Beer
  • Bottled Beer
  • Draught Beer

Global Beer Market by Region

• • North America Beer Market (Option 1: As a part of the free 25% customization)
    • By Product
    • By Production
    • By Category
    • By Packaging
    • US Market All-Up
    • Canada Market All-Up
  • Europe Beer Market (Option 2: As a part of the free 25% customization)
    • By Product
    • By Production
    • By Category
    • By Packaging
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Beer Market (Option 3: As a part of the free 25% customization)
    • By Product
    • By Production
    • By Category
    • By Packaging
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Beer Market (Option 4: As a part of the free 25% customization)
    • By Product
    • By Production
    • By Category
    • By Packaging
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Global Beer Leading Market Players (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • SABMiller Plc
  • Ab Inbev SA
  • Carlsberg Breweries A/S
  • Heineken N.V.
  • China Resources Beer Company Ltd
  • Pabst Brewing Company LLC
  • Molson Coors Beverage Company
  • Tsingtao Beer Trading Co. Ltd
  • Asahi Group Holdings
  • Boston Beer Company, Inc.