China Breakfast Cereal Market

Breakfast cereal is highly fortified foods which are an essential source of the healthy and nutritious breakfast choice. Breakfast cereal is made of processed grains and is a good source of nutrients such as minerals, vitamins, zinc, iron, and fiber. The various methods used for the production of the breakfast cereal includes processing, mixing, extrusion, drying, and shaping. Ready to eat cereals and hot cereals are widely available in different forms, tastes, and colors to fulfill the necessity of consumers.

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The increasing popularity of western breakfast habits owing to the hectic lifestyle of the working population is the key factor driving the growth of the china breakfast cereal market. The other factors contributing to the growth of the china breakfast cereal market include growing health awareness about natural ingredient-based products and the rising influence of westernization on food habits among middle-class population. A large number of young consumers are opting for healthy, convenient, and tasteful breakfast cereal options that will further boost the china breakfast cereal market. Moreover, change in the dietary patterns due to growing health problems related to the blood pressure, diabetes, and blood cholesterol level is paving way for china breakfast cereal market. In addition to this, the consumer is paying more attention towards a balanced diet and premium food products, which will propel the market growth in the upcoming years. However, the availability of alternative breakfast options may hamper the china breakfast cereal market.

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Based on the product, the Ready to Eat Cereal segment is anticipated to dominate the china Breakfast Cereal market owing to the growing awareness regarding fast, easy, and less expensive meal options offered by the Ready to Eat Cereal category. Moreover, increasing consumer preference for on-the-go meal options due to the busy lifestyle of consumers will drive the market growth of the Ready to Eat Cereal. The RTE Cereals are rising in popularity among young Chinese consumers as they are shifting towards nutritious and healthy food on a regular basis.

Based on the Distribution Channel, the E-Commerce is projected to grow a faster CAGR over the forecast period owing to the increasing number of smartphones and internet users across China. The E-commerce platform offers greater choice and provides better access to branded merchandise to consumers, which will further drive the market growth of the China breakfast cereal market.

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Various notable players operating in the market include General Mills, Inc., Nestle China Ltd., Kellogg Company, Pepsico, Inc., Guilin Seamild Foods Co Ltd, Bright Food Group Co Ltd, Abbott Nutrition, Mondial Foods, and Freedom Foods Group, among others.

The China Breakfast Cereal market has been segmented on the basis of Product, Distribution Channel, and regions. Based on Product, the market is segmented into Ready to Eat Cereal and Hot Cereal. Based on Distribution Channel, the market is segmented into Supermarket, Convenience Stores, E-Commerce, and Others.

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Key questions answered in this research report:

• • At what pace is China Breakfast Cereal market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Breakfast Cereal market? What will be the impact of drivers and restraints in the future?
  • Which Product generated maximum revenues in 2019 and identify the most promising Product during the forecast period?
  • What are the various Distribution Channels of China Breakfast Cereal market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

China Breakfast Cereal Market by Product

• • Hot Cereal
  • Ready to Eat Cereal

China Breakfast Cereal Market by Distribution Channel

• • Supermarket
  • Convenience Stores
  • E-Commerce
  • Others

Major Players Operating the Breakfast Cereal (Option: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • General Mills, Inc.
  • Nestle China Ltd.
  • Kellogg Company
  • Pepsico, Inc.
  • Guilin Seamild Foods Co Ltd
  • Bright Food Group Co Ltd
  • Abbott Nutrition
  • Mondial Foods
  • Freedom Foods Group