China Fabric Softener Market

Fabric softener is a household cleaning product that is designed to soften fabrics and eliminate static cling from clothes. It contains anti-static agents which reduces inter fibres friction and helps in preventing colors from fading. Fabric softeners such as bases or acids are used to maintain an optimal pH for absorption, emulsion of stabilizers, silicone-based anti-foaming agents, fragrances and colors. It is widely used in laundry services, textile industry, household, and hospitality sector to ensure the longevity of clothes.

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Increasing awareness regarding fabric care, along with the rising penetration of washing machines is driving the growth of the china fabric softener market. The other key factors driving the china fabric softener market include the increasing purchasing power of the consumer, rising adoption of washing machines, and continuous innovation in packaging. Moreover, the growing demand for multifunctional products due to the increasing disposable income of people will further propel the growth of the china fabric softener marker. In addition to this, expansion in various end-user industries such as hospitality and textile industry will create innumerable growth opportunities for the fabric softener market in China. Increasing consumer preference for fully automatic washing machines over semi-automatic machines will further boost the demand for fabric softener in the market. Moreover, the growing demand for eco-friendly fabric softener owing to the rising awareness and increasing environmental issues is paving way for china fabric softener market’s growth. Numerous key players are focussing on introducing innovative packaging to attract a larger base of consumers. However, fabric softener contains harmful chemicals that lead to various health problems, which is a major factor that will hamper the china fabric softener market’s growth.

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Based on the Product Type, the liquid segment is anticipated to dominate the China Fabric Softener market during the forecast period owing to the increasing consumer preference for purchasing softener as it helps the clothes from fading and stretching. In addition to this, the rising popularity of laundry services, textile industry, and hospitality industry will further drive the growth of the liquid segment. The strong demand for long lasting fabric softeners owing to the increasing purchasing power of consumer will enhance the market growth of the liquid segment.

Based on the End Use, the laundry services segment is expected to lead the China Fabric Softener market due to the growing demand of laundry services from various industries. On the other hand, the household segment is projected to grow at a higher CAGR over the forecast period owing to the rising adoption of washing machines and increasing consumer preference for fully automatic washing machines in China which will further accelerate the demand for fabric softener in household segment.

Based on the Sales Channel, the online sales channel segment is predicted to grow at a higher CACR in the China Fabric Softener market due to the inclination of consumers towards purchasing fabric softener through online platforms.

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Various notable players operating in the market, include Procter & Gamble, Unilever, Church & Dwight Co. Inc., Reckitt Benckiser Household Products (China) Co. Ltd, Colgate-Palmolive Company, The Clorox Company, Henkel AG & Co. KGaA, S. C. Johnson & Son, among others.

The China Fabric Softener market has been segmented on the basis of product type, end use, and sales channel. Based on product type, the market is segmented into Liquid, Sheets, Sprays and Others. Based on end use, the market is segmented into Laundry Services, Textile Industry, Household, Hospitality Industry and Others. Based on sales channel, the market is segmented into online, supermarkets, convenience stores, and others.

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Key questions answered in this research report:

• • At what pace is China Fabric Softener market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in China Fabric Softener market? What will be the impact of drivers and restraints in the future?
  • Which product type generated maximum revenues in 2019 and identify the most promising product type during the forecast period?
  • What are the various sales channels of China Fabric Softener market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

China Fabric Softener Market by Product Type

• • Liquid
  • Sheets
  • Sprays
  • Others

China Fabric Softener Market by End Use

• • Laundry Services
  • Textile Industry
  • Household
  • Hospitality Industry
  • Others

China Fabric Softener Market by Sales Channel

• • Online
  • Supermarkets
  • Convenience Stores
  • Others

China Fabric Softener Leading Market Players (Option: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Procter & Gamble
  • Unilever
  • Church & Dwight Co. Inc.
  • Reckitt Benckiser Household Products (China) Co. Ltd
  • Colgate-Palmolive Company
  • The Clorox Company
  • Henkel AG & Co. KGaA
  • C. Johnson & Son