China Infant Formula Market

Infant formula is a substitute for breast milk that provides essential nutrients to infants. It is the most acceptable alternative to breastfeeding as it helps to fulfill the nutritional needs and improves the physical and mental health of babies. Infant formula is specially designed formulations for nourishing infants in order to support healthy growth & to maintain the good health of the babies. Infant milk formula, follow up milk formula, growing up milk formula, and specialty baby milk formula are the different type of infant formula which are available in the market.

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Growing awareness regarding the nutritional and the various health benefits provided by the infant formula is driving the growth of the china infant formula market. Other factors, such as increasing concerns for the development of infants and the rising expenditure on premium nutrition will further enhance the market growth during the forecast period. Moreover, rapid urbanization has led towards the change in the lifestyle, coupled with the rise in the demand for trusted quality baby food products among parents will propel the demand for the China infant formula market.

Increasing disposable income of the middle-class people, along with the rising number of working women as they have limited time to focus on the infant nutritional needs, will further drive the China infant formula market growth. Several benefits associated with the use of infant formula such as increased convenience for the parents as it permits the parents to share the feeding duties, and offers no maternal restrictions for the mothers, thus giving them the flexibility to eat or drink or to take medications are also some of the key factors proliferating the demand for the infant formula in the market. However, stringent regulations related to the infant formula products by the China Certification and Accreditation Administration (CNCA) may hinder the China infant formula market growth.

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Based on the Product, Infant Milk Formula is expected to grow at a faster CAGR in the China Infant Formula market during the forecast period owing to the rise in the number of baby population and increasing purchasing power of middle-class people across China. Moreover, the high acceptability of infant formula in the form of powder and liquid among parents will boost the infant milk formula in China. The rising trend of the medicalization of infant milk formula that addresses various conditions in infants such as constipation and indigestion, will further increase the demand for infant milk formula across China.

Based on the Form, the powder segment is projected to grow over the forecast period in the China Infant Formula market due to its ease of handling as compared to the liquid form. In addition, various infant formula ingredients such as proteins, carbohydrates, and prebiotics are mostly used in the manufacturing of infant formula, which will further boost the segment’s demand.

Based on the Distribution Channel, Supermarkets distribution channel is anticipated to grow in the China infant formula market owing to the availability of wide variety of products under one roof. In addition to this, rise in the number of organized retail stores in China will further encourage consumers to opt for supermarkets. The online distribution channel is predicted to grow at the highest CACR in the market owing to the rising penetration of the internet, ease of product selection, and free home delivery option, that will boost the growth of the online channel in the China Infant Formula market.

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Various notable players operating in the market include Nestle, Danone, Abbott Laboratories, Reckitt Benckiser, Royal Friesland Campina, Feihe International, Perrigo Company plc, The a2 Milk Company Limited, Bellamy’s Organic, Arla Foods, among others.

Key Developments: 

• • In 2020, Danone launched new technology, i.e. Track & Connect service for baby formula in China. Through this technology, retailers and consumers are able to access data-driven after sales support for Danone’s formula brands such as Karicare, Aptamil, and Nutrilon. In addition, the consumers can also verify the authenticity and quality of its baby formula through Track & Connect service.
  • In 2019, Nestle launched A2 milk powder products for infants and pregnant mothers in China. Through this product launch, the company planned to cater the growing demand for better quality products for the entire family.

The China infant formula market has been segmented on the basis of product, form, and distribution channel. Based on product type, the market is segmented into infant milk formula, follow up milk formula, growing up milk formula and specialty baby milk formula. Based on form, the market is segmented into Powder and Liquid. Based on distribution channel, the market is segmented into online, supermarkets, specialized stores, and others.

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Key questions answered in this research report:

• • At what pace is China Infant Formula market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in China Infant Formula market? What will be the impact of drivers and restraints in the future?
  • Which product generated maximum revenues in 2019 and identify the most promising products during the forecast period?
  • What are the various form of China Infant Formula market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

China Infant Formula Market by Product Type

• • Infant Milk Formula
  • Follow Up Milk Formula
  • Growing Up Milk Formula
  • Speciality Baby Milk Formula

China Infant Formula Market by Form

• • Powder
  • Liquid

China Infant Formula Market by Distribution Channel

• • Online Stores
  • Supermarkets
  • Specialized Stores
  • Others

China Infant Formula Leading Market Players (Option: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Nestle
  • Danone
  • Abbott Laboratories
  • Reckitt Benckiser
  • Royal Friesland Campina
  • Feihe International
  • Perrigo Company plc
  • The a2 Milk Company Limited
  • Bellamy’s Organic
  • Arla Foods