China RTD Cold Brew Coffee Market

RTD cold brew coffee refers to the ready-to-drink beverage prepared using hot water and ground coffee beans. It is also called cold pressing or cold-water extraction, in which the coarse beans are soaked under cold temperature for one-to-two days. RTD cold brew coffee has a less bitter taste as compared to hot coffee. It helps in improving metabolism, refreshes the mind, maintains heart health, stabilize blood sugar, decreases the risk of diabetes, and is widely used as a medication for blood pressure and circulation.

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The China RTD Cold Brew Coffee market is anticipated to experience strong demand over the next six years. The accelerating consumption of coffee in China is mainly due to the emerging trend towards coffee culture, which has been developed by the influence of Cosmopolitan Beijing and Shanghai. In addition to this, the increasing trend of the coffee shop due to their pleasant environment is further energizing the demand of the market in the coming years. Some of the leading players in China, such as Starbucks Coffee Company is encouraging the young individuals towards coffee culture, which includes hanging out with friends in coffee shops. This factor is opening new doors for the growth of the RTD Cold Brew market in China. There has been an increase in the number of specialty stores in China in order to capture the largest share in the market.

People in China are significantly shifting towards coffee over tea as it appeals to adventurous young, rich, and urban consumers. The manufacturers are targeting the westernized young professionals as their main target consumer in the RTD Brew Coffee market. Another group of consumers that are surging the demand for RTD brew coffee is returnees who have lived in Western countries for years and have accustomed to the RTD coffee culture. These consumers are opting for ready to drink brew coffee option on a regular basis, which is enhancing the market’s demand. On the other edge of the spectrum, the risk of faster heart rate due to the consumption of caffeine and epidemic chances of insomnia are certain factors that will have a negative impact on the market’s demand.

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Based on packaging, the can segment is projected to witness a higher CAGR over the forecast period. The accelerating demand for brew coffee cans, among the consumers in the age group of 18 to 30 years, is the key driver that is boosting the growth of the segment. In addition to this, the swift shift towards RTD products as a healthier beverage option as compared to the traditional carbonated soft drinks and energy drinks will further support the adoption of canned brew coffee.

On the basis of the distribution channel, convenience stores segment is expected to dominate the market over the forecast period. This is mainly due to the easy availability of a wider variety of different coffee brands at a reasonable price range. These stores are easily accessible and provide better options to their consumers, which is attracting many consumers towards the segment. On the other edge, the online retail segment is predicted to grow at a faster CAGR during the forecast period owing to the increasing inclination of the working population towards online retail stores as they provide easy product selection and enables comparison of various brands in order to understand the benefits of different products.

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Key Market Developments:

• • In 2020, Costa Coffee launched a ready-to-drink cold-brew coffee available in e-commerce platforms and offline retail outlets across the country. the products come with variants such as low-sugar, low fat, sugar-free and fat-free.
  • In 2020, Nestle SA announced to invest more than 100 million Swiss francs, with an aim to expand and strengthen its operation in China. Through this expansion, the company aims to establish the first plant-based product production line in Asia in Tianjin and upgrade its Nestle Chengzhen Wafer line.
  • In 2019, Boncafe International to launch a new rtd coffee line in China. The product will be no added sugar and low fat certified for the health-conscious consumer.

The China RTD Cold Brew Coffee Market has been segmented based on packaging and distribution channel. Based on packaging, the market is segmented bottles, cans and others. On the basis of distribution channel type, the market is categorized Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, Online Retail and Others.

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Key questions answered in this research report:

• • At what pace is China RTD Cold Brew Coffee Market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in China RTD Cold Brew Coffee Market? What will be the impact of market drivers and market restraints in the future?
  • Which packaging generated maximum revenues in 2019 and identify the most promising packaging during the forecast period?
  • What are the various distribution channel areas of China RTD Cold Brew Coffee Market and how they are poised to grow?
  • What companies are the major participants in China RTD Cold Brew Coffee Market and their business strategies, how does the competitive landscape look like?

Market Segmentation

China RTD Cold Brew Coffee Market by Packaging

• • Bottles
    • Glass Bottles
    • Pet Bottles
  • Can
  • Others

China RTD Cold Brew Coffee Market by Distribution Channel

• • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialist Stores
  • Online Retail
  • Others