Australia Cloud Computing Market

Introduction of the Australia Cloud Computing Market Report

Cloud computing is the availability of various services such as servers, data storage, networking, and software, through the internet. It gives access to storage, files, and other services while offering to store and process data in a location that is separate from the end-users. The Australian cloud computing market basically covers two types of organizations: small and medium-sized enterprises and large enterprises.

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Market Dynamic

Key Drivers and Emerging Trends

The Australian cloud computing market is projected to grow at a significant rate during the forecast period. Large organization across various industries have increasingly opted for various cloud solutions. Some of the major end-users among different industry verticals include retail and consumer, media and gaming, public sector, and financial services. The leading players in the retail sector are moving towards cloud solutions to improve their supply chain efficiency and operational effectiveness. In addition to this, the financial service companies are opting for a cloud-first strategy. ANZ Bank, one of the leading banks in Australia, is using cloud services to analyze aggregated, de-identified data sets to deliver insights to their institutional customers. Thus, this will surge the growth of the cloud market share in terms of revenue.

The government of Australia is focusing on supporting the adoption of advanced technologies such as Artificial Intelligence (AI), big data, Machin Learning (ML), cloud computing, and various other services. It has also been emphasizing launching various strategies to drive market growth. In 2017, the government introduced the Australian Government Secure Cloud Strategy to implement seven cloud principles to surge the adoption of cloud services. It also promoted the agencies to increase the value of the cloud to their business through cloud principles. Moreover, the Department of Industry, Science, Energy, and Resources launched the “Corporation Plan 2018-19” to identify the requirements to enhance its technology and digital capabilities to mitigate the risks in its operating environment and achieve the desired results. All these initiatives and strategies are propelling the market growth in the coming years. The government is using cloud-based solution in its sector. For instance, the Seven West Media handled the Gold Cast Commonwealth Games through the AWS Elemental. An important part of the Seven Network’s Digital Infrastructure was powered by the AWS Cloud, which supported the network’s ability to meet the growing demand among the customers.

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The outbreak of the COVID-19 has further surged the growth of the market during the forecast period. The small and medium enterprises, as well as the large organizations, are providing work from home to their employees to safeguard them and to maintain operation efficiency. This factor has increased the demand for Software-as-s-Service (SaaS) solutions. Additionally, growing demand for cloud based solutions in the media and entertainment industry is further surging the demand. For instance,  rising demand for online streaming platforms such as Amazon, Netflix, among other channels is creating a positive impact in the market. This will boost the demand for Infrastructure as a Service (IaaS) based solutions, thus boosting the growth of the cloud market in Australia. On the other hand, the accelerating number of cyber-attacks is a major factor that is hampering the growth of the market during the forecast period.

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Top Market Players

Some of the leading players operating in the market include IBM, Microsoft Corporation, SAP SE, Oracle, Salesforce.com, Inc., Amazon Web Services, Inc., Google LLC, Alibaba Cloud, VMware, Inc., Fujitsu, among others.

Key Developments:

• • In 2020, Amazon Web Services, Inc., announced its plant to open second infrastructure region in Australia. The new region will consist of three Availability Zones (AZs) and aims to support AWS customers with lower latency and higher fault tolerance and resiliency for critical cloud workloads.
  • In 2019, Oracle announced to launch its “Generation 2 Cloud” with a new region opening in the capital, Sydney.
  • In 2018, SAP SE announced the availability of SAP Cloud Platform on the Amazon Web Services (AWS) through the AWS Asia-Pacific region.

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Key questions answered in this research report:

• • At what pace is Australia cloud computing market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Australia cloud computing market? What will be the impact of drivers and restraints in the future?
  • What are the various areas of Australia cloud computing market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?