Commercial Touch Display Market

Touch displays are an innovative and interactive form of Digital Signage, which can be used with just the touch of a finger. There are basically two types of commercial touchscreen technology: PCAP and Infrared. With a high level of accuracy and quick response time, the touch displays can work with edge to edge glass on displays. The commercial touch screens are built to be used for various applications in public area and offer specific features for their environment.

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The global commercial touch display market is predicted to experience strong demand in the next six years. This is mainly due to the accelerating adoption of touchscreen displays, especially in the retail, hospitality, healthcare, and transportation industry verticals. Moreover, the dynamic nature of touchscreen displays to provide an improved level of customer experience is further surging the growth of the market. There have been tremendous technological advancements in the touch screen display over the last decade. The display screen is not bulkier, space-consuming, and offers the user advanced features. Additionally, with the strong demand for touchscreen display products, there has been a significant fall in the prices of displays and technologies. This factor is creating new growth opportunities for the market.

Touchscreen display products such as kiosks, signage boards, and monitors, are witnessing increased demand driven by the reduction in the prices of displays and touchscreen panels. Moreover, the introduction of gesture sensing and infrared touchscreen is further enhancing the market growth in the coming years. Numerous leading companies are emphasizing on offering a variety of additional features in touchscreen devices. The integration of Artificial Intelligence (AI) in the commercial touch displays will create huge opportunities for the market growth. On the other edge of the spectrum, the outbreak of COVID-19 has adversely impacted the growth of the commercial touch display market, especially in 2020. The suspension of business activities related to display marketing, along with the cancellation of activities in shopping malls, sporting events, and other public activities, has led to a fall in demand for commercial touch displays.

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Based on the Application, the indoor segment is projected to grow at a faster CAGR in the next six years. This is attributed to the strong demand for commercial displays in sports stadiums, indoor areas, airports, retail stores, hotels, restaurants, bus station, and other public places. The indoor displays are based on LCD, LED, or fine-pixel LED technology, and do not need any additional protective property to make them waterproof and operational at high temperature range. These display board act as communication media platform between the customer and service provider in various end-use industries. All the remarkable features of the indoor displays are likely to boost the growth of the segment.

On the basis of size, the 28-65 inches segment is anticipated to witness a faster CAGR during the forecast period. The increasing demand for 28-65 inches commercial touch displays among the educational institutes and government offices is a major factor that is boosting the growth of the segment. These displays are used to deliver presentations in boardrooms and facilitate the understanding of the audience while helping them to make sound business decisions. Furthermore, the enhanced level of product performance and deduction in cost, are the major two factors that are increasing its application in educational, retail, hospitality, and corporate sectors.

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Based on the region, Asia-Pacific is projected to grow at a higher CAGR during the forecast period owing to the continuous expansion of the retail industry and the growing focus towards toward customer-centric approach as a result of the strong competition and changing consumer behaviour in economies such as India, South Korea, Japan, and China. In addition to this, the various technological advancement and the emergence of new use cases which include smart mirrors, collaboration displays, and smart signage in the region. This factor is attracting new customer base into the Asia-pacific market. Furthermore, the increasing economic growth of the Asian countries is encouraging the display suppliers to increasingly invest in order to set up new businesses.

Various notable players operating in the market include Samsung Electronics, Planar, LG Electronics, Sharp Corporation, NEC Display Solutions, Elo Touch Solutions, Inc., Viewsonic, AU Optronics Corp., Innolux Corporation, and BEO Technology Group Co., Ltd., among others. 

Key Developments:

• • In 2020, Samsung Electronics collaborated with the Stanford University to develop the industry-leading 10,000 pixels per inch (PPI) OLED display. The new display will be ideal for virtual reality (VR) and augmented reality (AR), which will help in creating a virtual flawless image.
  • In 2020, LG Electronics launched the new transparent OLED display with touch-screen technology for digital signage that blends in with its environment. The OLED Touch Display uses projected capacitive film technology on its touchscreen, which provides greater transparency as compared to the conventional transparent LCD displays.

The global Commercial Touch Display Market has been segmented on the basis of product, aspect ratio, touch technology, resolution, application, size, industry, and key regions. Based on product, the market is segmented into signage displays, monitors, open frame touchscreen displays, POS terminals, and medical displays. Based on aspect ratio, the market is segmented into square and wide. Based on touch technology, the market is segmented into capacitive, resistive, infrared, and surface acoustic wave. Based on resolution, the market is segmented into HD, FHD, and 4K. Based on application, the market is segmented into indoor and outdoor. Based on size, the market is segmented into 7-27 inches, 28-65 inches, and above 65 inches. Based on industry, the market is segmented into transportation, retail, hospitality, & BFSI, corporate, healthcare, education, and sports & entertainment 

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Key questions answered in this research report:

• • At what pace is global Commercial Touch Display Market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Commercial Touch Display Market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Commercial Touch Display Market?
  • Which application generated maximum revenues in 2019 and identify the most promising applications during the forecast period?
  • What are the various size areas of global Commercial Touch Display Market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Product, By Aspect Ratio, By Touch Technology, By Resolution, By Application, By Size, By Industry, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Samsung Electronics, Planar, LG Electronics, Sharp Corporation, NEC Display Solutions, Elo Touch Solutions, Inc., Viewsonic, AU Optronics Corp., Innolux Corporation, and BEO Technology Group Co., Ltd., among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Commercial Touch Display Market by Product

• • Signage Displays
  • Monitors
  • Open Frame Touchscreen Displays
  • POS Terminals
  • Medical Displays

Global Commercial Touch Display Market by Aspect Ratio

• • Square
  • Wide

Global Commercial Touch Display Market by Touch Technology

• • Capacitive
  • Resistive
  • Infrared
  • Surface Acoustic Wave

Global Commercial Touch Display Market by Resolution

• • HD
  • FHD
  • 4K

Global Commercial Touch Display Market by Application

• • Indoor
  • Outdoor

Global Commercial Touch Display Market by Size

• • 7-27 Inches
  • 28-65 Inches
  • Above 65 Inches

Global Commercial Touch Display Market by Industry

• • Transportation
  • Retail, Hospitality, & BFSI
  • Corporate
  • Healthcare
  • Education
  • Sports & Entertainment

Global Commercial Touch Display Market by Region

• • North America Commercial Touch Display Market (Option 1: As a part of the free 25% customization)
    • North America Commercial Touch Display Market by Product
    • North America Commercial Touch Display Market by Aspect Ratio
    • North America Commercial Touch Display Market by Touch Technology
    • North America Commercial Touch Display Market by Resolution
    • North America Commercial Touch Display Market by Application
    • North America Commercial Touch Display Market by Size
    • North America Commercial Touch Display Market by Industry
    • US Commercial Touch Display Market All-Up
    • Canada Commercial Touch Display Market All-Up
  • Europe Commercial Touch Display Market (Option 2: As a part of the free 25% customization)
    • Europe Commercial Touch Display Market by Product
    • Europe Commercial Touch Display Market by Aspect Ratio
    • Europe Commercial Touch Display Market by Touch Technology
    • Europe Commercial Touch Display Market by Resolution
    • Europe Commercial Touch Display Market by Application
    • Europe Commercial Touch Display Market by Size
    • Europe Commercial Touch Display Market by Industry
    • UK Commercial Touch Display Market All-Up
    • Germany Commercial Touch Display Market All-Up
    • France Commercial Touch Display Market All-Up
    • Spain Commercial Touch Display Market All-Up
    • Rest of Europe Commercial Touch Display Market All-Up
  • Asia-Pacific Commercial Touch Display Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Commercial Touch Display Market by Product
    • Asia-Pacific Commercial Touch Display Market by Aspect Ratio
    • Asia-Pacific Commercial Touch Display Market by Touch Technology
    • Asia-Pacific Commercial Touch Display Market by Resolution
    • Asia-Pacific Commercial Touch Display Market by Application
    • Asia-Pacific Commercial Touch Display Market by Size
    • Asia-Pacific Commercial Touch Display Market by Industry
    • China Commercial Touch Display Market All-Up
    • India Commercial Touch Display Market All-Up
    • Japan Commercial Touch Display Market All-Up
    • Rest of APAC Commercial Touch Display Market All-Up
  • RoW Commercial Touch Display Market (Option 4: As a part of the free 25% customization)
    • RoW Commercial Touch Display Market by Product
    • RoW Commercial Touch Display Market by Aspect Ratio
    • RoW Commercial Touch Display Market by Touch Technology
    • RoW Commercial Touch Display Market by Resolution
    • RoW Commercial Touch Display Market by Application
    • RoW Commercial Touch Display Market by Size
    • RoW Commercial Touch Display Market by Industry
    • Brazil Commercial Touch Display Market All-Up
    • South Africa Commercial Touch Display Market All-Up
    • Saudi Arabia Commercial Touch Display Market All-Up
    • UAE Commercial Touch Display Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Commercial Touch Display Market All-Up

Major Players Operating in the Commercial Touch Display Market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Samsung Electronics
  • Planar
  • LG Electronics
  • Sharp Corporation
  • NEC Display Solutions
  • Elo Touch Solutions, Inc.
  • Viewsonic
  • AU Optronics Corp.
  • Innolux Corporation
  • BEO Technology Group Co., Ltd