Digital Marketing Software Market

Digital Marketing Software Market was estimated at USD 40 Billion in 2019 and expected to grow at a 18.4% CAGR during the forecast period.

Introduction of the Digital Marketing Software Market Report

Digital marketing refers to marketing initiative that uses the internet and digital channels such as search engines, websites, social media, email, and mobile apps to endorse goods, services, and brands by an organization. The digital marketing software is utilized for online marketing for building customer trust, gain customer loyalty, and high return on investment for a given organization.

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Market Dynamic

Key Drivers and Emerging Trends

Increasing digitalization of industries, the rising penetration of smartphones and internet services, and growing adoption of latest digital marketing trends including social media marketing, content marketing, and data-driven promotion for generating sales and customer retention are some of the major factors anticipated to boost the growth of the digital marketing software market size. According to the World Bank, around 51% of world population use internet. In addition, digital marketing offers various advantages over the traditional marketing, these benefits includes global reach, cost-efficient marketing, easy performance track, enable personalized marketing, target ideal customers, improves conversion rate, and engage customers at every stage of buying, among others.

Moreover, increase in big data and data analytics solutions; rising trend of personalized advertising for enhanced customer relationship; and proliferation of AI and machine learning to build data models automatically is further stimulating the market growth. Furthermore, according to the Think with Google marketing insights, 48% of consumers start their inquiries on search engines, 33% look to brand websites, and 26% search within mobile applications for product research. This is expected to provide high growth opportunities to the global digital marketing software market.

Restraint in the Digital Marketing Software Market

However, the high cost of software development and the lack of skilled labour in handling marketing software is expected to restrain market growth of digital marketing software. Moreover, security and privacy concerns pertaining confidential data may further hamper the market during the forecast period.

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Deployment – Segment Analysis

Based on the deployment, the cloud segment is expected to grow substantially over the forecast period owing to the increasing adoption of cloud computing environment among business organizations. Moreover, cloud based digital marketing software offer reduced costs of infrastructure, administration, and implementation; help in creating easy and efficient marketing campaigns via social media platforms such as Twitter and Facebook and other websites. This further contributes to the market growth.

Type – Segment Analysis

Based on the type, the e-mail marketing is anticipated to account for a prominent market share over the forecast period. This can be attributed to the large number of email service users globally. Additionally, email marketing is highly cost effective than other forms of marketing; easy to operate and measure; permission based and personalized form of marketing, which is further propelling the growth of the market.

End-Use Industry – Segment Analysis

Based on the end-use industry, the retail segment is projected to hold a significant share in the market owing to the rising growth of the retail industry and rising implementation of digital marketing through social media marketing, personalized e-mails, trigger-based marketing messages. MailChimp, HubSpot, and Google Analytics among others are some of the digital marketing software utilized in the retail sector for B2B and B2C marketing.

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Regional – Segment Analysis:

Based on region, Asia-Pacific is projected to grow at a significant CAGR over the forecast period owing to the increasing economic development, rising number of retail, manufacturing, telecom, and banking industries, and rising adoption of smartphones and social media platforms among consumers. Moreover, according to the India Brand Equity Foundation (IBEF), e-commerce business in India is expected to US$ 99 billion by 2024, growing at a CAGR of 27% over 2019 and the online penetration of retail is expected to reach 10.7% by 2024 versus 4.7% in 2019. This is further augmenting the growth of the market in the region.

Top Market Players

Several Leading players operating in the market, include, Cognizant Technology Solutions Corporation, Synup Corporation, SAP SE, Salesforce.com Inc., International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, SAS Institute Inc., Alphabet Inc., and HubSpot Inc. among others. 

Key Developments: 

• • In 2019, Synup Corporation launched the Intent Marketing Cloud, a next-generation customer acquisition platform that help companies to enhance their brand building, reputation management, and customer acquisition across their entire digital presence. The Intent Marketing Cloud powers Synup’s AI-enabled software to manage their digital identity on social media, traditional search media, mobile marketing, and voice search.
  • In 2020, Cognizant Technology Solutions Corporation acquired Lev, a digital marketing consultancy in the U.S., that helps businesses in simplifying and modernizing their marketing campaigns using Salesforce Marketing Cloud for data-driven insight.

Segments covered in the Report:

The global Digital Marketing Software Market has been segmented on the basis of efficiency, end-use, application, and key regions. Based on deployment, the market is segmented into on-premise and cloud. Based on the type, the market is segmented into search engine software, content marketing software, social media marketing, e-mail marketing, mobile marketing, marketing automation software, and others. Based on the end-use industry, the market is segmented into IT and telecom, media and entertainment, BFSI, retail, manufacturing, healthcare, and others. 

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Key questions answered in this research report:

• • At what pace is global Digital Marketing Software Market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Digital Marketing Software Market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Digital Marketing Software Market?
  • Which type generated maximum revenues in 2019 and identify the most promising type during the forecast period?
  • What are the various end-use industries of global Digital Marketing Software Market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Digital Marketing Software Market by Deployment

• • On-Premise
  • Cloud

Global Digital Marketing Software Market by Type

• • Search Engine Software
  • Content Marketing Software
  • Social Media Marketing
  • E-mail Marketing
  • Mobile Marketing
  • Marketing Automation Software
  • Others

Global Digital Marketing Software Market by End-Use Industry

• • IT and Telecom
  • Media and Entertainment
  • BFSI
  • Retail
  • Manufacturing
  • Healthcare
  • Others

Global Digital Marketing Software Market by Region

• • North America Digital Marketing Software Market (Option 1: As a part of the free 25% customization)
    • North America Market by Deployment
    • North America Market by Type
    • North America Market by End-Use Industry
    • US Market All-Up
    • Canada Market All-Up
  • Europe Digital Marketing Software Market (Option 2: As a part of the free 25% customization)
    • Europe Market by Deployment
    • Europe Market by Type
    • Europe Market by End-Use Industry
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Digital Marketing Software Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Market by Deployment
    • Asia-Pacific Market by Type
    • Asia-Pacific Market by End-Use Industry
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Digital Marketing Software Market (Option 4: As a part of the free 25% customization)
    • RoW Market by Deployment
    • RoW Market by Type
    • RoW Market by End-Use Industry
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Digital Marketing Software Market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Cognizant Technology Solutions Corporation
  • Synup Corporation
  • SAP SE
  • com Inc.
  • International Business Machines Corp.
  • Microsoft Corporation
  • Oracle Corporation
  • SAS Institute Inc.
  • Alphabet Inc.
  • HubSpot Inc.